Tony Zatylny
Calgary
Summary
A seasoned professional leader in product strategy and marketing, I've driven growth and operational efficiency at both large multi national and small start-up companies. Leveraging skills in data analytics and teamwork, I've led teams to develop and execute innovative go-to-market strategies, enhancing product positioning and achieving significant market share increases. My strategic partnerships have fostered robust business expansion and customer segmentation.
Overview
20
20
years of professional experience
Work History
Product Strategy Manager
ADAMA Canada
08.2019 - 03.2023
- Evaluated new product concepts to create a pipeline of products for key market segments.
- Enhanced competitive positioning by conducting in-depth industry analysis and identifying key trends.
- Led cross-functional teams to successfully execute high-impact projects from development through launch and into post launch review in order to improving company performance.
- Developed product documentation and business cases to communicate attractiveness of product concepts to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed metrics to measure product performance.
Vice President of Sales and Marketing
Vive Crop Protection
09.2016 - 05.2019
- Developed overall go to market strategy to successfully launch a novel formulation technology and product delivery system.
- Created win-win agreements with channel partners to leverage their strength and secure self space in key markets of choice.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within key markets.
- Collaborated with cross-functional teams to develop integrated sales and marketing campaigns that drove leads and conversions.
- Built relationships with customers and community to establish long-term business growth.
Director of Marketing
AMVAC
08.2012 - 07.2015
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Global Product Manager
Arysta LifeScience
01.2009 - 07.2012
- Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
- Collaborated closely with R&D teams to identify emerging trends and technologies that could be incorporated into future products or enhance existing offerings.
- Spearheaded initiatives to optimize supply chain efficiency, resulting in reduced lead times and increased inventory turnover.
- Developed comprehensive go-to-market plans for each region, ensuring consistent messaging and positioning across all channels.
North American Product Manager
Arysta LifeScience
10.2004 - 01.2009
- Developed comprehensive go-to-market strategies, ensuring successful product sales and brand positioning.
- Coordinated with design and media teams to develop high-quality creative assets.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Conducted comprehensive market research to identify emerging trends, ensuring our product line remained competitive and relevant.
- Optimized product pricing and program strategies to maximize revenue while maintaining competitive market positioning.
Country Manager Canada
Arysta LifeScience
11.2002 - 10.2004
- Recruited, trained, and coached 12-member team to support company growth.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Led the successful rebranding and repositioning key products in local markets, driving revenue growth and brand recognition.
- Established strong relationships with key industry players for business growth and expansion.
Education
Bachelor of Science - Plant Science
University of Manitoba
Winnipeg, ManitobaSkills
- Product strategy
- Growth strategies
- Operational efficiency
- Strategic partnerships
- Data analytics
- Customer segmentation
- Go-to-market strategy
- Teamwork and collaboration
Languages
English
Professional Working
Timeline
Product Strategy Manager
ADAMA Canada
08.2019 - 03.2023
Vice President of Sales and Marketing
Vive Crop Protection
09.2016 - 05.2019
Director of Marketing
AMVAC
08.2012 - 07.2015
Global Product Manager
Arysta LifeScience
01.2009 - 07.2012
North American Product Manager
Arysta LifeScience
10.2004 - 01.2009
Country Manager Canada
Arysta LifeScience
11.2002 - 10.2004
Bachelor of Science - Plant Science
University of Manitoba
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