Tony Cowie
Kitchener,ON
Summary
Dynamic General Manager skilled in developing and training teams, effectively controlling costs and achieving year over year revenue and high guest satisfaction ratings in competitive environments. Expert communicator, passionate about fostering a positive and results-oriented team culture.
Overview
17
17
years of professional experience
1
1
Certification
Work History
General Manager
Verve Senior Living
05.2023 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team O of professionals, fostering a positive work environment and high employee satisfaction.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
Executive Director
Revera Retirement Living
04.2020 - 05.2023
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Attracting, developing, and retaining a highly engaged team of managers and employees Creating a compelling, relationship-based resident experience
- Ensuring safe, quality care for all residents Consistently achieving sales, operational, financial and compliance metrics
- Building strong relationships with resident families, community stakeholders, and government organizations
General Manager
Staybridge London
04.2019 - 03.2020
- Motivated and led team members to work together to achieve targets
- Streamlined operational efficiencies by coordinating staff development and succession planning
- Set sales budget for all prime costs, loss of goods and controllable to improve cash flow
- Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines
General Manager
Redwood Hotels - Courtyard By Marriott London
11.2012 - 04.2019
- Managed financial success of the property, including budgeting, forecasting, yield and revenue management
- Developed team of 39 employees and management through on-boarding, training and performance management
- Executed property inspections to ensure all areas of operations exceeded brand standards
- Participate in sales activities, including sales calls, greeting guests, site inspections/tours and community affairs
- Effectively Communicated in all guest interactions to build and maintain on going relationships
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands
- Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
General Manager
Manga Hotels - Holiday Inn
03.2012 - 10.2012
- Executed 10 month; $3.5m renovation and brand conversion from Holiday Inn to Courtyard by Marriott
- Facilitated all product ordering for 120 guest rooms and Bistro in line with Marriott guidelines
- Completed all required Marriott and Industry required certifications
- Conducted all brand training to associations prior to opening and throughout hotel operations
- Managed sales team through all pre-opening sales efforts and attended all Marriott pre opening meetings
- Managed Construction team when necessary to ensure timely completion
- Completed all close down procedures of Holiday Inn brand, including reconciled all accounts receivable and communicated to all clients and vendors of brand change
- Carried out complete operating system changeover including transfer of all reservation details
Director Of Sales
Manga Hotels - Holiday Inn
01.2008 - 02.2012
- Developed and implemented strategic sales and marketing plans and forecasts to achieve corporate objectives for products and services
- Developed and managed sales and marketing operating budgets
- Planed advertising and promotion activities including print, online, electronic media, and direct mail
- Actively pursued new accounts to gain and maintain market share
- Oversaw and evaluated market research and adjusted marketing strategy to meet changing market and competitive conditions
- Monitored competitor products, sales and marketing activities
- Established and maintained relationships with industry decision makers and key strategic partners
- Represented company in all marketing activities including trade-shows, association meetings and local events
- Maintained all client relationships to build on relationship based selling
- Coordinated liaison between sales department and other sales related units
- Assisted other departments within organization to ensure overall goals and expectations were met
- Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness
Skills
- Leadership and team building
- Problem Resolution
- Operations Management
- Team Player
- Team Leadership
Additional Information
Employment and Character references are available upon request.
Certification
Marriott GM Fundamentals Brand Training
Marriott GM Strategic Alignment Training
SMART-SERVE
Food Safety Training for Managers - Certified through The National Food Safety Training Program
Timeline
General Manager
Verve Senior Living
05.2023 - Current
Executive Director
Revera Retirement Living
04.2020 - 05.2023
General Manager
Staybridge London
04.2019 - 03.2020
General Manager
Redwood Hotels - Courtyard By Marriott London
11.2012 - 04.2019
General Manager
Manga Hotels - Holiday Inn
03.2012 - 10.2012
Director Of Sales
Manga Hotels - Holiday Inn
01.2008 - 02.2012
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