Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Toni Stronach-Hesp

Kelowna

Summary

Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 10+ years of experience in sales and marketing.

Overview

8
8
years of professional experience

Work History

Territory Manager

Auxly Cannabis Group
01.2023 - Current
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Worked with vendors and suppliers to support timely delivery of products and services.
  • Researched competitor activity and used findings to develop sales growth strategies.

Territory Manager

Acosta/Mosaic Representing TGOD & Galaxie Brands
09.2022 - 12.2022
  • Communicate regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Manage over 200 accounts within Okanagan territory.
  • Monitor customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Western Canada Territory Manager

Madge and Mercer Modern Apothecary
03.2022 - 07.2022
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
  • Devised strategies to perform at required goal level and achieve monthly quota.

Store Manager

Decibel Cannabis Company
01.2022 - 03.2022
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

District Manager

Dutch Love Cannabis
07.2021 - 12.2021
  • Manage team of 25-30, overseeing three stores and a delivery service
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Revitalized operations and realigned plans to better capture new opportunities and take advantage of changes in customer habits.
  • Established, reviewed and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses.

General Manager

Dutch Love Cannabis
03.2021 - 07.2021
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
  • Assessed student needs to develop effective training plans.

Assistant General Manager

Dutch Love Cannabis
12.2020 - 02.2021
  • Support in managing team of 10-15
  • Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
  • Mentored and motivated team members to achieve challenging business goals.
  • Cultivated performance-based culture based on individual accountability, goal attainment and team achievement.

Office Administrator

Dutch Love Cannabis
09.2020 - 12.2020
  • Delivered clerical support by handling range of routine and special requirements.
  • Supported office manager with proactive correspondence management, document coordination and customer relations.
  • Kept detailed records of supplies and office equipment use to budget and make orders for new supplies.
  • Verified salaried and hourly employee time cards to prepare accurate bi-weekly payroll.

Manager on Duty

Dutch Love Cannabis
05.2020 - 11.2020
  • Responded to customer concerns by providing friendly, knowledgeable support and maintaining composure and professionalism.
  • Initiated plans to improve customer relations, quality standards and service efficiency.
  • Handled employee-related issues to improve performance, professional conduct and attendance reliability.

Wholesale Assistant

Bigtime Showroom
12.2019 - 03.2020
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Used coordination and planning skills to achieve results according to schedule.
  • Received and processed stock into inventory management system.
  • Prepared interesting and innovative visual displays to grab customer interest and promote sales.

Sales Associate

Holt Renfrew
10.2017 - 03.2018
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Provided positive first impressions to welcome existing, new and potential customers.

Key Holder / Manager of E-Commerce

Orling & Wu
10.2016 - 03.2017
  • Oversaw store operations by counting cash drawers, reviewing equipment management and supervising staff.
  • Met sales targets consistently for each shift by positively engaging customers and delivering high levels of service.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.

Sales Support / Visual Merchandising

Burberry
11.2015 - 12.2016
  • Served customers and followed outlined steps of service.
  • Monitored and replenished display inventory and restructured according to available stock.

Education

Fashion Marketing & Merchandising Diploma -

Blanche Macdonald Centre
Vancouver, BC
08.2016

High School Diploma -

Victoria School of Visual & Performing Arts
Edmonton, AB
06.2015

Skills

  • Department Oversight
  • Administrative Management
  • Business Leadership
  • Sales Tracking
  • Staff Scheduling
  • Performance Assessment
  • Recruitment and Hiring
  • Customer Service Management
  • Market and Competitor Research
  • Account and Territory Management
  • Channels and Distribution Knowledge
  • Network Development

Timeline

Territory Manager

Auxly Cannabis Group
01.2023 - Current

Territory Manager

Acosta/Mosaic Representing TGOD & Galaxie Brands
09.2022 - 12.2022

Western Canada Territory Manager

Madge and Mercer Modern Apothecary
03.2022 - 07.2022

Store Manager

Decibel Cannabis Company
01.2022 - 03.2022

District Manager

Dutch Love Cannabis
07.2021 - 12.2021

General Manager

Dutch Love Cannabis
03.2021 - 07.2021

Assistant General Manager

Dutch Love Cannabis
12.2020 - 02.2021

Office Administrator

Dutch Love Cannabis
09.2020 - 12.2020

Manager on Duty

Dutch Love Cannabis
05.2020 - 11.2020

Wholesale Assistant

Bigtime Showroom
12.2019 - 03.2020

Sales Associate

Holt Renfrew
10.2017 - 03.2018

Key Holder / Manager of E-Commerce

Orling & Wu
10.2016 - 03.2017

Sales Support / Visual Merchandising

Burberry
11.2015 - 12.2016

Fashion Marketing & Merchandising Diploma -

Blanche Macdonald Centre

High School Diploma -

Victoria School of Visual & Performing Arts
Toni Stronach-Hesp