Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tomislav GREPO

Brampton,ON

Summary

Dynamic leader with a proven track record at Maple Lodge Farms, adept in goal setting and fostering strong relationships. Skilled in analytical problem-solving and leading teams to exceed targets. Excels in fast-paced environments, ensuring attention to detail and effective multitasking. Achieved significant sales growth by leveraging exceptional negotiation skills and encouraging open communication.

Overview

29
29
years of professional experience

Work History

National Sales Manager

Maple Lodge Farms
Brampton, Ontario
01.2019 - Current
  • Ensure clear and concise written and oral communications with internal and external customers to support the timely execution of selling objectives.
  • Maintain and strengthen relationships with our customers' senior management teams to reinforce our position as industry leaders.
  • Build and maintain knowledge of all aspects of the business, including store-level activity, opportunities, consumer trends, customer focus, strategy, and execution.
  • Manage Trade Merchandising Allowance to maximize sales (forecast, justify, track, and approve).
  • Manage forecast volumes with the Planning & Scheduling Departments.
  • Grow sales and gross profit dollars and percentages while maintaining a strong and profitable sales mix that aligns with the best sales strategies; manage customer selling prices on an ongoing basis.
  • Evaluate new business opportunities developed by the sales team(s), and determine the appropriate strategy where required.
  • Operate with integrity and professionalism, striving to act in the best interests of both MLF and the customer, while providing superior service.
  • . People Management: A. Provides direct management of a team or business area, providing formal and informal feedback to ensure the continuous development of the team members and contribution to the achievement of Maple Lodge Farms' business strategy.
  • Establish goals and priorities, and manage the activities and work of subordinates. Evaluate their performance by providing formal and informal feedback to ensure that all work within a specific area is carried out in an efficient manner and in accordance.
  • Responsible for all aspects of Human Resources functions for the team, including hiring, onboarding, performance management, and disciplinary matters.
  • Develop team capabilities through continued on-the-job and formal training opportunities, and coaching.
  • . Budgeting: Prepare, recommend, and manage a budget for the direct area of responsibility by conducting analysis, and preparing data to support the requested budget.
  • Monitor the financial performance of the area of responsibility against the approved budget so that areas of unsatisfactory performance are identified and rectified promptly, and potential performance improvement opportunities are capitalized on.
  • Policies, processes, and procedures. Adhere to or comply with company policies and procedures.
  • Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
  • Assist in the development, implementation, and maintenance of improved department-specific processes, policies, and procedures.
  • Ensure that all employees under position leadership follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
  • Promote and comply with all Maple Lodge Farms Health & Safety, Quality Assurance, and Environmental Management policies, procedures, and controls to ensure a healthy and safe work environment.
  • Comply with Good Manufacturing Practices laid out by the company.
  • Actively participate in all internal and external audits.
  • Investigate, find the root cause, determine corrective action and/or preventative measures, and follow up on any deviations noted while performing assigned tasks.
  • Responsible for food safety, quality, and legal responsibilities as defined in departmental procedures (e.g. Regulatory Program, SOPs, BRC requirements, etc.
  • Attend all meetings related to Operations, Continuous Improvement, HACCP/Food Safety, and quality.

Business Development Manager

Maple Lodge Farms
Brampton, ON
01.2011 - 01.2019
  • Conducted research on industry trends, competitor activities, and customer needs.
  • Developed strategic partnerships with vendors and suppliers to ensure cost efficiency.
  • Organized meetings between senior management and prospective customers.
  • Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
  • Researched target markets to understand the needs of current and potential customers.
  • Provided training to sales staff on effective communication techniques when dealing with clients.
  • Collaborated with internal teams for successful execution of projects.
  • Created presentations to attract new business opportunities.
  • Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
  • Developed and implemented strategies to increase sales and market share.
  • Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
  • Collaborated with cross-functional teams including marketing, operations, finance.
  • Maintained a database of existing customers and prospective leads.
  • Identified potential clients, built relationships, and negotiated contracts.
  • Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
  • Attended tradeshows and conferences to network with potential clients.
  • Drafted proposals for prospects in response to their requests for information.
  • Coordinated with marketing team to develop promotional materials and campaigns.
  • Negotiated contracts with vendors, suppliers, partners, and customers.
  • Determined business development opportunities and implemented effective strategy for client acquisition.

Foodservice Business Development Representative

Maple Lodge Farms
Brampton, ON
01.2010 - 01.2011
  • Collaborated with sales team members to develop strategies for targeting new prospects.
  • Researched industry news, trends and developments related to our products.
  • Conducted outreach activities, such as cold calling, emailing and attending networking events.
  • Identified key decision makers within target companies and initiated contact with them.
  • Assisted in developing targeted campaigns for different customer segments.
  • Prepared detailed proposals outlining product features, pricing plans and value propositions.
  • Participated in product demonstrations, webinars and other marketing initiatives.
  • Maintained up-to-date records of customer interactions and communications.
  • Suggested ideas for improving customer experience based on feedback from existing customers.
  • Conducted research on potential customers to identify their needs and interests.
  • Analyzed sales data to identify areas of improvement in our processes.
  • Researched target accounts to build a pipeline of qualified leads.
  • Provided regular updates on progress towards meeting monthly targets.
  • Responded quickly to inquiries from potential customers via phone or email.
  • Responded promptly to inquiries from prospects regarding products and services offered by the company.
  • Attended trade shows, conferences, meetings and other industry events.

Category Manager Fresh & Frozen Divisions

Maple Lodge Farms
Brampton, ON
01.2005 - 01.2010
  • Reporting to the VP of Marketing, Fred Marques, acts as category manager for both the Fresh and Frozen Divisions within Maple Lodge Farms.
  • Established metrics for evaluating success of promotional activities within assigned categories.
  • Devised long-term development strategies for product categories.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Developed and implemented category strategies to increase market share for assigned categories.
  • Monitored customer feedback regarding product selection to ensure satisfaction.
  • Maintained relationships with key suppliers while managing supplier portfolios effectively.
  • Provided strategic guidance on product assortment decisions across all departments within the organization.
  • Organized cross-functional meetings with stakeholders from different departments in order to discuss category initiatives.
  • Conducted regular reviews of inventory levels and adjusted purchasing plans accordingly.
  • Created promotional campaigns to boost sales of top-performing items within assigned categories.
  • Prepared reports summarizing current market conditions and their impact on assigned categories.
  • Developed processes for tracking store shelf space allocation by category.
  • Identified new products, vendors, and services that could benefit the organization.
  • Researched industry best practices and emerging trends in order to remain competitive in the marketplace.
  • Reviewed competitor activity in order to stay ahead of industry changes.
  • Analyzed sales data to identify opportunities for growth in specific product lines.
  • Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.
  • Managed category spending to adhere to budget.
  • Collaborated with sales teams to determine competitive pricing and promotional activities for each product category.
  • Analyzed data to determine industry and consumer trends.

Sales Representative

Maple Lodge Farms
Brampton, ON
01.2003 - 01.2005
  • Researched competitors' products, prices, and sales techniques.
  • Coordinated with other departments to ensure timely delivery of orders.
  • Developed and maintained relationships with key clients to ensure repeat business.
  • Collaborated with marketing team to create promotional materials for products and services.
  • Managed inventory levels by ordering sufficient stock for each account.
  • Organized client visits, presentations, product demonstrations and trade shows.
  • Analyzed customer feedback to improve products and services.
  • Reviewed monthly performance against targets set by management team.
  • Maintained accurate records of all sales and prospecting activities.
  • Analyzed market trends to identify potential sales opportunities.
  • Answered inquiries from prospective customers regarding features of products and services offered.
  • Performed regular follow-ups with prospects to close deals in a timely manner.
  • Developed and maintained relationships with existing clients to ensure customer satisfaction.
  • Developed and maintained relationships with customers to ensure repeat business.
  • Generated new sales leads through cold calling and networking activities.
  • Prepared and delivered appropriate presentations on products and services.
  • Negotiated deals and handled complaints or objections.

Marketing Coordinator

Maple Lodge Farms
Brampton, ON
01.1998 - 01.2003
  • Conducted market research to identify consumer trends and preferences.
  • Responsible for payroll, costing, and reporting to all trade shows.
  • Developed and implemented marketing plans and strategies to boost company visibility.
  • Identified potential partners for joint ventures or promotional initiatives.
  • Assisted in creating presentations for clients outlining proposed solutions.
  • Organized events such as conferences, trade shows, seminars, and webinars.
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Performed administrative tasks such as maintaining records of expenses incurred during campaigns.
  • Monitored competitors' activities to stay ahead of industry trends.
  • Participated in brainstorming sessions to generate ideas for new products or services.

Special Events Team Leader

Maple Lodge Farms
Brampton, ON
01.1996 - 01.1998

Managed, supervised, and executed special events across Canada.

Education

Managing Multiple Projects

Shulich School of Business- York University
Toronto, ON
02-2009

Competitive Business Dynamics

Schulich School of Business
Toronto, ON
02-2006

Professional Selling Certified Sales Professional

CPSA Sales Institute
Toronto, ON
01-2004

Sheridan College
Brampton

Skills

  • Goal setting and relationship building
  • Analytical, with problem-solving capabilities
  • Team player with exceptional leadership skills
  • Ability to work and excel in a fast-paced environment, where attention to detail and effective multitasking are essential
  • Demonstrated success in building strong, collaborative teams, and holding people accountable for commitments, with a track record of favorable results
  • Able to motivate others, negotiate effectively, and interact professionally with internal and external stakeholders
  • Encourages open and honest communication with the team

Timeline

National Sales Manager

Maple Lodge Farms
01.2019 - Current

Business Development Manager

Maple Lodge Farms
01.2011 - 01.2019

Foodservice Business Development Representative

Maple Lodge Farms
01.2010 - 01.2011

Category Manager Fresh & Frozen Divisions

Maple Lodge Farms
01.2005 - 01.2010

Sales Representative

Maple Lodge Farms
01.2003 - 01.2005

Marketing Coordinator

Maple Lodge Farms
01.1998 - 01.2003

Special Events Team Leader

Maple Lodge Farms
01.1996 - 01.1998

Managing Multiple Projects

Shulich School of Business- York University

Competitive Business Dynamics

Schulich School of Business

Professional Selling Certified Sales Professional

CPSA Sales Institute

Sheridan College
Tomislav GREPO