Tom Skarratt

• Formulated strategic media plans for clients, to align with their overall marketing objectives and goals.
• Mentored junior team members, fostering a collaborative work environment encouraging professional growth and development.
• Collaborated and guided cross-functional teams to drive successful project completion, meeting deadlines and delivering within budget.
• Implemented data-driven strategies for continuous improvement in client sales and ROI goals.
• Lead new business agency pursuits.

Accomplishments:

• Pitched with the agency executive team to win the Alberta Blue Cross and Concentra media assignments in 2023.
• Finalist for the 2024 Ad Club OOH award for Large Format Digital Billboard 3D/Forced Perspective/Anamorphic (Ninja Frost Vault 3D Cooler campaign).
• Successfully onboarded and activated the Shark Ninja media assignment (from briefings to in market) within two months.
• Instrumental in the development of the 2023 Paint the Town Red, MLSE and Benjamin Moore campaign that won the National Sports Forum award for Most Outstanding Idea.

• Advanced to Strategy Director as a key member of the leadership team providing client media solutions across a variety of global and local healthcare, retail and CPG clients.
• Lead and oversaw a direct team of Junior Strategists, and collaborated across agency departments to develop fully integrated media solutions.

Accomplishments:

• Drove an additional $200K (30%) in organic revenue growth in 2017.
• Successfully pitched and won the Abbott FreeStyle Libre DTC media assignment and was later awarded the HCP business. In addition, the Allergan Lolo DTC and HCP media assignments, plus the AstraZeneca/InnoviCares DTC program.
• Instrumental in helping stabilize the media team after a tumultuous 2016, due to high agency turnover.
• Successful in delivering on GSK procurement directed cost savings and value that significantly surpassed contracted agreements.
• Selected as the agency lead representative to participate on the industry PMB Medical Media Study operating committee.

• Reporting into the Managing Director, responsible for managing and leading a team of Junior Strategists across a variety of healthcare, financial and technology-based clients.

Accomplishments:

• Planned and executed the award-winning media launch for the Sick Kids Toronto Hospital 2012 inaugural Happy and Healthy campaign (Gold winner, CMA).
• Retained and grew the Lundbeck media portfolio investment by 55%.
• Developed and launched the inaugural Aviva Community Fund campaign which ran for 10 years in Canada.
• Grew from a traditional media strategist to a true hybrid media planning professional (offline & online).