Tom Etherington
Kawartha Lakes,ON
Summary
Accomplished sales leader with a focus on revenue generation and market expansion. Skilled in analyzing market trends and implementing effective sales strategies to enhance operational efficiency and customer satisfaction.
Overview
23
23
years of professional experience
Work History
Vice President of Sales
KTM Canada Inc
Chambly, QC
12.2021 - 01.2026
- Directed sales strategy to expand market presence and drive revenue growth.
- Cultivated high-level relationships with key clients to enhance customer loyalty and satisfaction.
- Analyzed market trends to inform product positioning and sales tactics.
- Led cross-functional teams in executing strategic initiatives, improving operational efficiency.
- Achieved all time market share ( #1 share ) in December 2025
Vice President of Group Sales
KTM North America Inc
Murrieta California
09.2014 - 12.2021
- Led cross-functional teams to develop and implement strategic business initiatives.
- Streamlined operational processes, enhancing efficiency and reducing costs across departments.
- Cultivated strong relationships with key stakeholders to drive collaborative decision-making.
- Oversaw budget management, ensuring alignment with corporate financial goals and objectives.
- Drove units sales for NA over 100K for units and $100M for PGA
North American Sales Manager
KTM North America Inc
Murrieta California
12.2009 - 09.2014
- Developed and executed sales strategies to enhance market penetration across North America.
- Managed relationships with key distributors, ensuring alignment with corporate objectives and customer needs.
- Analyzed market trends to identify opportunities for growth and guided product positioning accordingly.
- Trained and mentored sales team members, fostering a culture of high performance and accountability.
National Sales Manager
KTM Canada Inc
Chambly, QC
07.2003 - 12.2009
- Developed and executed national sales strategies to drive revenue growth across diverse markets.
- Grew sales from 600 units in 2002 to over 12K at the peak
- Led cross-functional teams to enhance collaboration and optimize the sales process.
- Analyzed market trends to identify opportunities for product expansion and differentiation.
- Cultivated relationships with key stakeholders to strengthen brand presence in competitive landscapes.
Skills
- Sales Management
- Sales reporting
- Sales Planning
- Sales Operations
- Revenue generation
- Forecasting
- Account Management
- Strategic Business Planning
- Team Building
- Negotiating
- Coaching and Mentoring
- Budget Management
- Vendor Relationship Management
Accomplishments
-Built a dealer network, mostly from scratch, ultimately becoming the highest market share performing country in the world
-Developed a team of field sales managers , and programs that drove record sales with consistent YOY growth of +20%
-Led a team of roughly 25 direct reports with varied specialties
- Conceived and created tiering system by which to evaluate dealer performance
-Implemted new sales structure ( ie inside sales ) to support the tiered system with great success in both sales and cost savings
Languages
English
Native or Bilingual
Timeline
Vice President of Sales
KTM Canada Inc
12.2021 - 01.2026
Vice President of Group Sales
KTM North America Inc
09.2014 - 12.2021
North American Sales Manager
KTM North America Inc
12.2009 - 09.2014
National Sales Manager
KTM Canada Inc
07.2003 - 12.2009