Tom DeLuca
Los Angeles
Summary
Performance-driven executive with 20+ years of experience in Marketing, Digital Distribution, Corporate Events and Revenue Performance within the entertainment and Sports industry.
Overview
26
26
years of professional experience
Work History
Chief Marketing Officer
Emend Healthcare
Los Angeles
10.2024 - Current
- Spearheading Emend Healthcare’s transformation of the mental health and addiction treatment space through innovative, outcome-driven strategies.
- Leading initiatives that increase access to high-quality care, reduce barriers, and support long-term recovery success.
- Championing a future-focused approach that blends clinical excellence with digital innovation, compassion, and evidence-based practices.
- Driving brand positioning that reflects Emend’s mission to redefine behavioral healthcare across all facilities and partnerships.
- Collaborating with a dedicated team to build a more inclusive and effective care landscape through marketing, alumni engagement, and business
Head of Business Operations & Marketing
Josh Flagg Estates “Million Dollar Listing LA”
Los Angeles
01.2019 - 10.2024
- Develop the overall strategy to drive consumer engagement across all media platforms
- In charge of fan engagement and acquisition strategies for Josh Flagg marketing channels plus paid partnerships
- Production and content development for live events in conjunction with Creative and PR teams
- Business planning and monetization of all social channels
- In charge Digital Acquisitions and Social Media Influencer, licensing and endorsement deals for Josh Flagg brand
- Strategic leader with experience in multi departments collaborations
- Evaluate all marketing technologies and platforms to be industry leader in all upcoming trends
- Created innovative YouTube short form series that drove brand awareness, ignited growth, and generated new revenue
- Integrated brand marketing plans into all media and social platforms
Vice President Digital Marketing
Social Commerce Group
Los Angeles
01.2019 - 09.2022
- Managed business operations of a social marketing agency, servicing various clients to monetize social traffics
- Collaborated with influencers to manage relationships on behalf of their brand; managed 20+ campaigns per year ($2M+ per year)
President of Entertainment Marketing and Creative Strategy
Insightpool
Los Angeles
09.2013 - 12.2018
- Managed 4 direct reports, responsible for marketing, creative and operations; hired, trained, and developed all staff
- Hired by investors to execute business plan and growth strategy; successfully positioned the company for acquisition (TrendKite)
- Secured business deals with Coke, Warner Bros, A&E, Turner, Fox, and Sony — resulting in $750K+ in new annual revenue
- Executed predictive modeling social strategies for the most effective utilization of Twitter, Facebook, Snapchat, and Instagram
- Managed 5 direct reports and a division of 400+ personnel of a leading marketing and advertising agency
- Developed and managed $500M+ annual operating budget to ensure financial accuracy and revenue growth
Vice President Digital Marketing / Social Operations
Ogilvy and Mather
New York
07.2012 - 08.2013
- Drive operations of social and digital media experts to deliver global marketing solutions
- Increased digital revenue from $43M to $75M for the digital/social business (75% year-over-year)
- Managed full cycle business operations, including staffing, service offerings, and client relationship management
- Launched the social@ogilvy brand across all marketing disciplines into a dynamic global network
- Managed a team of social and digital experts who serviced top clients including Ford, IBM, Nestle and Coke
- Established global financial procedures and instituted revenue recognition processes for digital/social
Vice-President of Worldwide Digital Marketing
Warner Bros. Entertainment
Burbank
12.2006 - 07.2012
- Managed 6 direct reports throughout global digital strategies, creative, marketing and supply chain operations
- Developed and executed worldwide digital marketing plans and partnerships for blockbuster titles and brands including Harry Potter, Inception, Batman, Lord of the Rings, DC Comics, Lego Movie, The Clone Wars and WB Games releases
- Supervised all digital advertising, promotions, online public relations, website production, and mobile application development
- Traveled and met with global client stakeholders to define legal guidelines pertaining to emerging social media platforms
- Spearheaded digital retail partner campaigns for in-store programs as well as monetization through social media platforms — increasing digital sales and e-commerce revenues to $21.6M
- Launched 146 global digital campaigns and developed/localized 574 websites in a year
- Negotiated the first ever Amazon partnership integration for the Harry Potter DVD
- Executed the Dark Knight DVD promotion that netted 70M+ video views in one day
- Appointed as lead executive of launching the WB global CRM/loyalty program “WB Insider Rewards”, spearheading the global DTC strategy , and cross studio consortium for social media activities
President / Managing Director
Digital Agency Group, Inc.
Los Angeles
11.2003 - 12.2006
- Managed 4 direct reports for a digital brand agency which provided clients with transformative digital solutions
- Spearheaded strategic planning, forecasting and budgeting, contract negotiation, and new business development
- Negotiated rates, marketing packages, and facilitated communication with internal teams
- Notable Clients: Microsoft, 20th Century Fox, Cinemanow, Lions Gate, Universal and Los Angeles Lakers
- Notable Digital projects: Ice Age 2 game, Scarface game, SAW website and Los Angeles Lakers game
Vice-President of Digital Marketing
Lions Gate Entertainment
Los Angeles
01.1999 - 10.2003
- Managed 6 direct reports while serving as executive in charge of theatrical, home entertainment, and TV digital strategies
- Partnered with Marc Cuban to launch the first-ever Video on Demand project for entertainment content
- Built Lions Gate’s digital division to manage all Lions Gate properties, including VOD, gaming, and mobile
- Spearheaded all Academy Awards online campaign initiatives; successfully secured numerous Academy Awards
- Developed 175+ online campaigns pertaining to movies and television series’
- Received the 2002 Ad Tech Award for Monster’s Ball, and Best Entertainment Ad
- Engineered company digital asset management system called The Digital Post Office housing studio digital assets
- Co-wrote the business plan to launch Lions Gate’s VOD company, Cinemanow.com – sold to Blockbuster
- Notable Campaigns: Monster’s Ball, Open Water, SAW, Cabin Fever, Narc, Fahrenheit 911
Education
Bachelor of Arts - Marketing and Media
Northeastern University
Skills
- Content Partnerships
- Digital marketing
- Brand management
- Content strategy
- Data analysis
- Market research
- Social media marketing
- Project management
- Influencer partnerships
- Team leadership
- Business development
- Financial planning
- Partnership development
- Goal setting
- Social Media Content Creation and Distribution
- Connected TV
- Revenue Growth
- Content Scheduling
- Digital Distribution
- Operations
- Licensing and Acquisitions
- Stakeholder Management/High Positive Energy
Brands include
- NHL, NFL, NBA Warner Brothers, DC Comics, Lions Gate, Apple, Microsoft, Harry Potter, Batman, Ice Age, FOX, Ford, Coke, IBM, AMEX, LA Lakers
- First to sell product on Facebook via digital distribution for The Dark Knight
- High level relationships at Facebook, YouTube, Instagram, Twitter and Snapcha
Timeline
Chief Marketing Officer
Emend Healthcare
10.2024 - Current
Head of Business Operations & Marketing
Josh Flagg Estates “Million Dollar Listing LA”
01.2019 - 10.2024
Vice President Digital Marketing
Social Commerce Group
01.2019 - 09.2022
President of Entertainment Marketing and Creative Strategy
Insightpool
09.2013 - 12.2018
Vice President Digital Marketing / Social Operations
Ogilvy and Mather
07.2012 - 08.2013
Vice-President of Worldwide Digital Marketing
Warner Bros. Entertainment
12.2006 - 07.2012
President / Managing Director
Digital Agency Group, Inc.
11.2003 - 12.2006
Vice-President of Digital Marketing
Lions Gate Entertainment
01.1999 - 10.2003
Bachelor of Arts - Marketing and Media
Northeastern University
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