Summary
Overview
Work History
Education
Skills
Timeline
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Tom Churchill

Los Angeles

Summary

Dynamic Senior Publicity Manager with a proven track record at [PIAS], executing impactful publicity campaigns for high-profile artists. Expert in media relations and content creation, achieving extensive coverage across major platforms. Adept at aligning strategies with digital trends, driving viral moments, and enhancing brand visibility through compelling storytelling.

Overview

9
9
years of professional experience

Work History

Senior Publicity Manager

[PIAS]
Los Angeles
10.2022 - Current
  • Executed nationwide publicity campaigns for high-profile artists, including KNEECAP, Nick Cave & The Bad Seeds, Arlo Parks, and The Hives.
  • Achieved extensive coverage across TV, social media, print, and online press, including NPR Tiny Desk, The Tonight Show with Jimmy Fallon, The Late Show with Stephen Colbert, and Late Night with Seth Meyers.
  • Worked with the likes of The FADER and Pitchfork on their social media series: The FADER Mini Tapes and Pitchfork Perfect 10.
  • Collaborated with the label, marketing, and digital teams to align publicity strategies with social media activations to help generate viral moments.
  • Collaborated with the Sony Pictures film team and independent marketing teams on the rollout of the 'KNEECAP' film (Oscar-shortlisted, BAFTA/IFTA-winning).

Label Founder

Hit the North Records
Los Angeles
08.2022 - Current
  • Established Hit the North Records to promote diverse U.S. artists.
  • Collaborated with distribution and marketing teams to execute press, radio, and retail strategies.
  • Produced engaging visual content for TikTok and Meta when teasing new music ahead of the release and following the release.
  • Working with the audience development team to help tap into social media trends and create viral opportunities.
  • Developed and managed financial budgeting, forecasting, and reporting systems for the company.

Publicity Manager / Artist Manager

Hive Mind PR
Toronto
02.2020 - 10.2022
  • As well as covering the North American publicity, I established the UK publicity division, providing print and online press services for North American clients.
  • Executed publicity and social media strategies to promote artists and labels in North America and the UK.
  • Drafted compelling artist bios and press releases to enhance visibility.

Publicity Manager / Artist Manager

Partisan PR / Management
London
06.2016 - 02.2020
  • Coordinated with sync teams, booking agents, record labels, and promoters to develop artists' careers.
  • Managed financial accounts for artists, including budgeting for the releases of albums, and tour dates.
  • Assisted in the tour management of EU and UK live shows.
  • Covered interviews and put together promo schedules for major artists.

Education

NCTJ (National Certification of Trained Journalists) with 60 WPM Shorthand - Journalism

Brighton Journalist Works
Brighton, UK
05-2016

Bachelor of Arts - Comparative American Studies

University of Liverpool
Liverpool, UK
06-2014

Skills

  • Publicity strategy
  • Media relations
  • Copy editing
  • Trend analysis
  • Campaign execution
  • Content creation
  • Brand development
  • Creative writing
  • Project management
  • Social media strategy

Timeline

Senior Publicity Manager

[PIAS]
10.2022 - Current

Label Founder

Hit the North Records
08.2022 - Current

Publicity Manager / Artist Manager

Hive Mind PR
02.2020 - 10.2022

Publicity Manager / Artist Manager

Partisan PR / Management
06.2016 - 02.2020

NCTJ (National Certification of Trained Journalists) with 60 WPM Shorthand - Journalism

Brighton Journalist Works

Bachelor of Arts - Comparative American Studies

University of Liverpool

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Tom Churchill