Tom Casey
Los Angeles,CA
Summary
Accomplished and results-driven Advertising Director with 8+ years of experience in both planning and delivering integrated marketing campaigns. Proven track record in securing successful advertising contracts and implementing audience-focused, data-driven approaches. Experienced on both agency and client side. Expertise in maintaining key stakeholder relationships and mentoring/managing teams to improve productivity and employee satisfaction. Consistently delivers award-winning campaigns to drive brand awareness, sales revenue, and ROI.
Overview
6
6
years of professional experience
Work History
Associate Director
GroupM (Wavemaker)
03.2022 - Current
- Lead strategic media initiatives across digital teams to deliver innovative and performance-driven media campaigns for house-hold name clients
- Proficient in analyzing complex market data to assess the client's current brand position, actioning insights to drive campaign performance, utilizing data-driven, audience-centric strategies
- Built lasting relationships with a range of business leads, both from a client and vendor standpoint
- Well-versed in media sales negotiation to provide real value to clients and business
- Led a team of 3 in executing all projects on time and above expectations while nourishing individual growth for each member
Senior Manager
GroupM
03.2021 - 02.2022
- Lead role in the annual contract negotiations for a major tech brand, specializing in the negotiation of (predominately) digital media rates and value
- Lead role in periodic reporting, demonstrating total contract value earnings across all vendors, with significant (100+) value growth demonstrated consistently within a 2 year period
- Led a team of 3 junior staff members to ensure all projects were executed on time, and to premium standards, while encouraging individual growth for each team member
Digital Performance Manager
EssenceMediaCom
02.2020 - 03.2021
- Working alongside the investment division to ensure the agency was negotiating the most valuable media rates with their portfolio of vendors
- Accountable for periodic reporting to demonstrate where teams should be investing their dollars based on over-arching vendor negotiations and agreements
- Improved team performance by implementing new KPI tracking systems and providing regular feedback.
- Achieved cost saving through rate negotiation analysis of up to 50% YoY
Senior Media Manager
EssenceMediaCom
10.2018 - 01.2020
- Lead role in the campaign planning and day-to-day accounts management of several household-name brands, spanning across travel, finance, and education sectors
- Well-versed in digital strategy and analysis, with a strong understanding of all core digital marketing channels
- Mentored 2 junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development
- Maintained strong relationships with key industry stakeholders, fostering collaboration and partnership opportunities
Education
Bachelor of Business Management -
MANCHESTER METROPOLITAN UNIVERSITY
Manchester, England01.2012
Skills
- Digital Marketing Strategy
- Campaign Management
- Market Research
- Data Analysis
- Project Management
- Media Planning/Investment
- Sales Negotiation
- Cross-Functional Team Leadership,
Websites
Timeline
Associate Director
GroupM (Wavemaker)
03.2022 - Current
Senior Manager
GroupM
03.2021 - 02.2022
Digital Performance Manager
EssenceMediaCom
02.2020 - 03.2021
Senior Media Manager
EssenceMediaCom
10.2018 - 01.2020
Bachelor of Business Management -
MANCHESTER METROPOLITAN UNIVERSITY
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