Toluwani Akinpade
Digital Marketing Analyst
Winnipeg,MB
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
6
6
years of professional experience
10
10
years of post-secondary education
Work History
Digital Marketing Analyst
Audients Digital
Ontario, Toronto
05.2022 - Current
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Measured and evaluated brand digital performance to present weekly findings to management.
MEDIA CONSULTANT and PUBLICITY MANAGER
CELESTIAL CHURCH OF CHRIST GOSHENLAND CATHEDRAL, NIGERIA
Ibadan, Oyo State
10.2020 - 03.2022
- Increased Publicity of the Church through creation of innovative print and digital productions for major publications.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of Church members approval of digital and print files.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Oversaw Livestreams of Church Services for Sunday services and big events.
Video Production Intern
DIGITAL 20 MEDIA AND FILMS
IBARA ABEOKUTA, OGUN STATE.
11.2019 - 10.2020
- Acquired footage and video from outside sources for editing and incorporation for broadcasts.
- Assessed captured video to guarantee digital integrity.
- Edited highlight packages and segments for broadcasts.
- Logged and edited footage into melt reels.
- Reviewed scripts and completed script coverage.
- Researched stories and ideas for shows and segments.
MEDIA & PUBLICITY MANAGER
BEMMAK CONTINENTAL SERVICES LIMITED, NIGERIA.
Ibadan, Oyo State
02.2015 - 09.2018
- Directed promotional approaches for over 10 new product launches per year.
- Managed editorial calendars and rescheduled PR events and meetings.
- Cultivated strong corporate image and identity with clear branding.
- Authored fresh and engaging press releases and prepared complete press kits.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Education
West African Senior School Certificate Examination -
Bodija International College,
Bodija, Ibadan, Oyo State, Nigeria. 09.2009 - 07.2015
Bachelor of Science - Human Anatomy
Babcock University,
Ogun State, Nigeria 08.2015 - 06.2019
Licensed Digital Marketing Master. - Digital Marketing
International Institute of Digital Marketing
05.2022 - Current
Skills
Keyword optimization
Timeline
Digital Marketing Analyst
Audients Digital
05.2022 - Current
Licensed Digital Marketing Master. - Digital Marketing
International Institute of Digital Marketing
05.2022 - Current
MEDIA CONSULTANT and PUBLICITY MANAGER
CELESTIAL CHURCH OF CHRIST GOSHENLAND CATHEDRAL, NIGERIA
10.2020 - 03.2022
Video Production Intern
DIGITAL 20 MEDIA AND FILMS
11.2019 - 10.2020
Bachelor of Science - Human Anatomy
Babcock University,
08.2015 - 06.2019
MEDIA & PUBLICITY MANAGER
BEMMAK CONTINENTAL SERVICES LIMITED, NIGERIA.
02.2015 - 09.2018
West African Senior School Certificate Examination -
Bodija International College,
09.2009 - 07.2015
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