Fitness training, Yoga, Fishing, Artistic Painting
Toka Tianshu Zhu
Behavioural Science Consultant
London,Ontario
Summary
I am a research scientist with over 7 years of experience in leading complex quantitative research end-to-end, conducting advanced data analysis and data visualization in R, distilling insights from data and presenting them to diverse audiences from both technical and non-technical background. I am interested in applying my skills and knowledge to understand consumers and the market, and to improve business outcomes.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
Behavioral Science Consultant
Beesy Strategy
12.2022 - Current
- Distilled pharmaceutical market insights from analyzing focus-group interviews using behavioural science principles
- Identified promoting/inhibiting pressures in consumer decision making and provided solutions to address cognitive biases
Co-Instructor - Research Methods and Analysis Lab
Western University
London, ON
09.2016 - 09.2022
- Guided undergraduate students to develop their first research project in experimental psychology
- Familiarized students with a variety of research methodological designs and statistical analysis
- Introduced students to R and facilitated them to implement statistical models in R
- Mentored students and improved their academic writing skills
- Delivered knowledge through both effective classroom teaching as well as one-on-one coaching
Cognitive Science Researcher
Western University
London, ON
09.2015 - 05.2022
- Managed several complex cognitive science projects end-to-end and led a team of junior researchers
- Extended current understanding of human behaviors by proposing novel and meaningful research programs that address gaps in current knowledge
- Rigorously tested research questions by utilizing the most appropriate research methods (e.g., randomized controlled studies, surveys)
- Effectively communicated research findings through publishing in journals and delivering presentations and national and international conferences
- Promoted research findings by organizing and presenting at research workshops
Lab Manager
Kohler Memory Lab at Western University
London, ON
07.2015 - 08.2016
- Streamlined day-to-day operations of the research laboratory
- Coordinated meetings for the research team; facilitated with new trainees and staffs' onboarding
- Maintained lab websites and ensured weekly server backup of all research computers
Education
Ph.D. - Cognitive Psychology
Western University
London, ON 09.2018 - 10.2022
Master of Science - Cognitive Psychology
Western University
London, ON 09.2016 - 04.2018
Bachelor of Arts - Cognitive Psychology
Western University
London, ON 09.2010 - 04.2015
Skills
Mixed-methods research design
undefinedInterests
Timeline
Behavioral Science Consultant
Beesy Strategy
12.2022 - Current
Ph.D. - Cognitive Psychology
Western University
09.2018 - 10.2022
Co-Instructor - Research Methods and Analysis Lab
Western University
09.2016 - 09.2022
Master of Science - Cognitive Psychology
Western University
09.2016 - 04.2018
Cognitive Science Researcher
Western University
09.2015 - 05.2022
Lab Manager
Kohler Memory Lab at Western University
07.2015 - 08.2016
Bachelor of Arts - Cognitive Psychology
Western University
09.2010 - 04.2015
Similar Profiles
Nguyễn Hải VânNguyễn Hải Vân
Research and Analyze the Strategy of Uber at Analysis of Uber's Business Strategy, International Strategy, and Corporate StrategyResearch and Analyze the Strategy of Uber at Analysis of Uber's Business Strategy, International Strategy, and Corporate Strategy
PATRICIA OSWALDPATRICIA OSWALD
Executive Administrative Assistant at Johnson & Johnson - Strategy & Business Services, Global ServicesExecutive Administrative Assistant at Johnson & Johnson - Strategy & Business Services, Global Services
Sneha UniyalSneha Uniyal
Project Analyst at GNA Strategy and IntegrationProject Analyst at GNA Strategy and Integration
ALBIN GEORGEALBIN GEORGE
Quality Assurance Analyst at The Original CakerieQuality Assurance Analyst at The Original Cakerie
Ella QuinlanElla Quinlan
Sales Associate at Mark’s Work WarehouseSales Associate at Mark’s Work Warehouse