Fitness training, Yoga, Fishing, Artistic Painting
Toka Tianshu Zhu
Behavioural Science Consultant
London,Ontario
Summary
I am a research scientist with over 7 years of experience in leading complex quantitative research end-to-end, conducting advanced data analysis and data visualization in R, distilling insights from data and presenting them to diverse audiences from both technical and non-technical background. I am interested in applying my skills and knowledge to understand consumers and the market, and to improve business outcomes.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
Behavioral Science Consultant
Beesy Strategy
12.2022 - Current
- Distilled pharmaceutical market insights from analyzing focus-group interviews using behavioural science principles
- Identified promoting/inhibiting pressures in consumer decision making and provided solutions to address cognitive biases
Co-Instructor - Research Methods and Analysis Lab
Western University
London, ON
09.2016 - 09.2022
- Guided undergraduate students to develop their first research project in experimental psychology
- Familiarized students with a variety of research methodological designs and statistical analysis
- Introduced students to R and facilitated them to implement statistical models in R
- Mentored students and improved their academic writing skills
- Delivered knowledge through both effective classroom teaching as well as one-on-one coaching
Cognitive Science Researcher
Western University
London, ON
09.2015 - 05.2022
- Managed several complex cognitive science projects end-to-end and led a team of junior researchers
- Extended current understanding of human behaviors by proposing novel and meaningful research programs that address gaps in current knowledge
- Rigorously tested research questions by utilizing the most appropriate research methods (e.g., randomized controlled studies, surveys)
- Effectively communicated research findings through publishing in journals and delivering presentations and national and international conferences
- Promoted research findings by organizing and presenting at research workshops
Lab Manager
Kohler Memory Lab at Western University
London, ON
07.2015 - 08.2016
- Streamlined day-to-day operations of the research laboratory
- Coordinated meetings for the research team; facilitated with new trainees and staffs' onboarding
- Maintained lab websites and ensured weekly server backup of all research computers
Education
Ph.D. - Cognitive Psychology
Western University
London, ON 09.2018 - 10.2022
Master of Science - Cognitive Psychology
Western University
London, ON 09.2016 - 04.2018
Bachelor of Arts - Cognitive Psychology
Western University
London, ON 09.2010 - 04.2015
Skills
Mixed-methods research design
Advanced statistical analysis & modeling
Managing complex projects end-to-end
R programming language
Data Visualization
Distill insights from data
Writing, Presentation & Communication
Interests
Timeline
Behavioral Science Consultant
Beesy Strategy
12.2022 - Current
Ph.D. - Cognitive Psychology
Western University
09.2018 - 10.2022
Co-Instructor - Research Methods and Analysis Lab
Western University
09.2016 - 09.2022
Master of Science - Cognitive Psychology
Western University
09.2016 - 04.2018
Cognitive Science Researcher
Western University
09.2015 - 05.2022
Lab Manager
Kohler Memory Lab at Western University
07.2015 - 08.2016
Bachelor of Arts - Cognitive Psychology
Western University
09.2010 - 04.2015