Todd L. Perry II
Los Angeles,CA
Summary
A progressive music executive with 5 + years of experience in the music business leveraging technology, data and culture to support independent artists. Passionate about building systems and forward thinking teams to create environments where today's artists can thrive, connect with fans and generate revenue. Todd is of belief that the new A&R lies at the intersection of music, technology and marketing.
Overview
12
12
years of professional experience
Work History
Vice-President, Hip-Hop/R&B
Stem Distribution
12.2023 - Current
- Overseeing the Artist Relations and New Business Team for all Hip-Hop/R&B Roster
- Lead Strategy, New Business and Product Management Teams to build out processes, partnerships and marketing to enhance releases from Stem Roster
- Interface with Artist Management and Artists to set proper framework and expectation for releases
- Responsible for department revenue generation ($7M in Topline Revenue from 2022-23) and resource allocation
Head Of Hip-Hop/R&B
Stem Distribution
10.2021 - 12.2023
- Responsible for identifying and signing key independent artists and labels across the Hip-Hop/R&B Genre
- Fostered a bridge between New Business, Marketing and Product Management teams to develop strategies that ensure the success of the projects
- Building processes and strategies that strengthen Stem's sales proposition/offering and artist retention
Vice-President Of A&R
Create Music Group
03.2020 - 09.2021
- Identified and signed independent artists and labels
- Leveraged Internal Functions such as Commerce, Product Management and Marketing to build out a functional label services division
- Developed an A&R + Marketing Tiered system for Independent artists: DIY, Mid-Tier and High-Touch
Partner
Mouvement Management LLC
01.2012 - 09.2018
- Creative strategy and a&r for management roster: Mcfly, MAKJ, Laney Stewart, PICKLE
- Interfacing w/Publishers on behalf of clients: Peer Music, Ultra Publishing
- Strategized rollouts with label and distribution partners which included: Spinnin' Records, Armada, Ultra Records,
- A&R Credits: Steve Aoki, Tinashe, Deorro, Chris Brown, Vince Staples, The-Dream, Blink 182
Partner
Mouvement Management LLC
01.2019 - 04.2020
- Creative strategy and a&r for management roster: Mcfly, MAKJ, Laney Stewart, PICKLE
- Interfacing w/Publishers on behalf of clients: Peer Music, Ultra Publishing
- Strategized rollouts with label and distribution partners which included: Spinnin' Records, Armada, Ultra Records,
- A&R Credits: Steve Aoki, Tinashe, Deorro, Chris Brown, Vince Staples, The-Dream, Blink 182
Education
Bachelor of Arts - English
Morehouse College
Atlanta, GA06.2011
Skills
- Business Development
- Team Building and Management
- A&R Marketing (Non-Traditional)
- Clear and Effective Communication
Additional Information
Future Hope Member
- City Of Hope
Unite The People
- Advisory Board Member
Timeline
Vice-President, Hip-Hop/R&B
Stem Distribution
12.2023 - Current
Head Of Hip-Hop/R&B
Stem Distribution
10.2021 - 12.2023
Vice-President Of A&R
Create Music Group
03.2020 - 09.2021
Partner
Mouvement Management LLC
01.2019 - 04.2020
Partner
Mouvement Management LLC
01.2012 - 09.2018
Bachelor of Arts - English
Morehouse College
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