Toby Petit
Burlington,ON
Summary
Focused Sales professional who's not afraid to roll up his sleeves to get the job done! I am committed to helping others and offering up my knowledge. Highly effective leader driven to improvement and goal setting.
I am a determined individual with background in establishing and nurturing lucrative partnerships.
Overview
9
9
years of professional experience
Work History
Sales Director
Mar-Kov Software Systems
12.2020 - 01.2025
- Left because the company was acquired in Dec 2024.
- Added +100 new customers during my time
- Implemented sales operations, tools and processes.
- Negotiated high-value contracts with key clients and executives, ensuring mutually beneficial outcomes for all parties involved.
- Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
- Collaborated with internal and external cross-functional teams to develop and implement product offerings that addressed evolving customer demands.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Increased average deal size by upselling additional products and services to existing clients.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Boosted sales revenue by developing and implementing strategic sales plans tied to organization''s goals.
- Market evaluation to adjust sales proposition and strategy when needed.
- Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
- Exceeded sales goals through effective time management and resource allocations.
- Led the sales team through effective coaching, mentoring, and performance strategies.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
- Implemented sales strategies by evaluating the market other offerings.
- Drove sales by developing multi-million dollar contract sales.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Prepared sales presentations for clients showing success and credibility of products.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Director of Business Development
Asigra
05.2016 - 11.2020
- Negotiated, prepared, and signed contracts with clients.
- Enhanced company''s market presence through targeted networking events and relationship building.
- Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Implemented systems and procedures to increase sales.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Education
Bachelor of Arts -
University of Windsor
Windsor, None05-2000
Skills
- CRM proficiency
- Sales presentations
- Negotiation expertise
- Networking and relationship building
- Sales strategies
- Business development and planning
- Deal closing
Timeline
Sales Director
Mar-Kov Software Systems
12.2020 - 01.2025
Director of Business Development
Asigra
05.2016 - 11.2020
Bachelor of Arts -
University of Windsor
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