Toby James
PERTH,ONTARIO
Summary
Results-oriented leader with experience in sales, project management and team management who excels in ensuring smooth operations and teamwork are in order for a fast-paced environment. Strengths include coaching and motivating, training; communication as well as a strong reputation as a leader who builds teams that perform at the highest levels. SUMMARY Experience in conducting marketing and business research in the advertising, educational and fundraising industries; Experience in managing a team of 20-40 employees; Experience with creating and implementing promotional and marketing campaigns to be implemented both locally and nationally; Experience in creating and presenting professional reports and proposals to clients, business partners and management staff; Experience in developing and executing sales plans Experience in using professional sales tactics while identifying customer needs Developing and maintaining professional relationships with customers Experienced in the preparation and analysis of statistics reports; Strong written and oral communication skills; Strong organization and time management skills; Fervent appetite for continuous learning.
Overview
17
17
years of professional experience
Work History
Co-Owner
Cats Cove Communications
01.2017 - Current
- Handling Inquiries and facilitating meetings with potential clients;
- Working with clients to get clarity on their business by hosting one-on-one workshops to better define their business' foundations
- Grouping marketing plans together for small business and organizations to help them connect with their audience
- Building Websites for clients that align with their goals
- Creating and Executing Digital Media Campaigns, both paid and organic to drive traffic
- Successfully increasing traffic to clients digital assets
- Look at clients' sales funnels and develop a plan to better execute sales including scripts, funnel development and identifying target markets
- Look at Cat's Cove's overall growth and set projections for each quarter
- Cat's Cove financials for client invoicing and managing financial projections.
- Conducted target market research to discover customer needs and analyze competitor trends
Account Executive
The Rideau Group
01.2012 - 01.2017
- Manage more than 300 accounts, working with plumbing, heating, drilling and water treatment clients and providing personalized service;
- Deliver presentations to high-level executives on product reviews and program incentives;
- Maintain relationships with clients by providing support, information and guidance as well as research and recommend new opportunities along with profit and service improvements;
- Responsible for over 3.5 million in annual sales;
- Provide internal assistance when required;
- Help coordinate company functions;
- Prepare reports by collecting, analyzing and summarizing information and submitting weekly reports to management; and
- Identify new markets and business opportunities for both clients and The Rideau Group.
- Executed successful sales strategies to convert leads into customers
- Prepared additional quotes for current clients to upsell products and services
Contact Centre Manager
Responsive Marketing Group
01.2009 - 01.2012
- Responsible for a staff of 20-40 individuals;
- Responsible for achieving daily/weekly/monthly and yearly fundraising targets for a variety of national non-profit and political clients;
- Responsible for over $3.5 million in annual fundraising in the Smiths Falls centre alone
- Responsible for coordinating with the HR director on any incidents that occurred within the centre;
- Built reputation for positive attitude in stressful, demanding work environment;
- Completed monthly, quarterly and year-end agent performance reviews; and
- Responsible for payroll, attendance tracking, scheduling, recruitment and quality assurance.
Shift Manager/Trainer/Coach
- Solely responsible for campaign performance on day-to-day basis;
- Work directly with the contact centre manager to ensure revenue goals were obtained daily;
- Ensure sound conduct on floor at all times;
- Enable agents to perform at optimal capability;
- Collect and prepare materials for New campaigns;
- Create focus groups with agents to train, ensuring agents are confident with new materials;
- Ran successful weekly training groups;
- Responsible for being able to train 30-35 various campaigns;
- Identify down days and down people, encourage them and work with them to help turn around results;
- Able to explain difficult terms in easy to understand language; and
- Coaching agents/fundraisers through side by side observation, joint calling, and remote observation.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs
- Successfully managed budgets and allocated resources to maximize productivity and profitability
- Evaluated employee performance and conveyed constructive feedback to improve skills
Advertising Sales Representative
Kemptville Advance/Metroland Media Group Ltd
01.2007 - 01.2009
- Provided customers with creative and effective advertising solutions for the weekly newspapers, The Kemptville Advance and Kemptville Advance Weekender;
- Prospected for new accounts, which included researching clients advertising in competing publications;
- Created proposals for prospective advertisers through compelling business cases; and
- Followed up with clients to ensure their satisfaction with the services provided.
Marketing and Admissions Officer
OzTREKK Educational Services
01.2006 - 01.2007
- Required to undertake research and prepare reports for Australian universities
- Reports encompassed, but were not limited to, the state of the Canadian education sector, identifying specific program trends and proposing further action;
- Required to explain and clarify academic requirements at Australian universities as they pertain to Canadian students;
- Required to explain the accreditation process for foreign-trained professionals seeking to return to Canada;
- Developed and implemented a national marketing strategy to increase company awareness amongst Canadian students;
- Created statistical analysis reports that examined what Canadian students are studying in Australia, where they are coming from and how the company could obtain a greater number of them; and
- Required to exhibit exceptional communication skills while speaking to students across Canada regarding their academic options in Australia.
Education
Bachelor of Arts - Political Science
Honours - undefined
University of Guelph
Skills
- WordPress, Wix, Microsoft Word, Publisher, Excel, PowerPoint, Access, Outlook, ACT Database Software, SPSS Software, Adobe, Streamline, Interactive Intelligence software
- Social Media Proficiency, Traditional Marketing Strategies
- Change and Growth Management
- Marketing Material Design
- Effective Communicator and Public Speaker
- Website Creation
- Business Development
- SEO Optimization
- Direct Email Campaigns
Affiliations
Member of the Perth Links O’ Tay Golf Course and Perth Sportsman Hockey League;
Director at the Perth and District Chamber of Commerce
Casual and competitive runner, having completed several half marathons as well as the Tough Mudder competitions; and
Liaison with the Canadian Cystic Fibrosis Foundation and organizer for the annual Kyle Paisley Memorial Golf Tournament in Perth, Ontario.
Timeline
Co-Owner
Cats Cove Communications
01.2017 - Current
Account Executive
The Rideau Group
01.2012 - 01.2017
Contact Centre Manager
Responsive Marketing Group
01.2009 - 01.2012
Advertising Sales Representative
Kemptville Advance/Metroland Media Group Ltd
01.2007 - 01.2009
Marketing and Admissions Officer
OzTREKK Educational Services
01.2006 - 01.2007
Shift Manager/Trainer/Coach
Bachelor of Arts - Political Science
Honours - undefined
University of Guelph
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