Tjay Edmonds
Winnipeg,MB
Summary
Dynamic sales leader with a proven track record at Home’s Pro Building Materials, excelling in new business development and sales forecasting. Adept at driving revenue through strategic pipeline management and fostering high-performing teams. Passionate about customer relationship management and achieving ambitious sales targets, consistently exceeding expectations.
Overview
20
20
years of professional experience
Work History
National Sales Team Leader
Home’s Pro Building Materials
11.2025 - Current
- Develop and execute a comprehensive sales strategy aligned with company objectives
- Strong track record of meeting or exceeding revenue targets
- Forecast sales targets and ensure they are met or exceeded
- Drive revenue through effective pipeline management and deal closing
- Recruited, trained, and mentored high-performing sales team to achieve sales objectives
- Identify new market opportunities and customer segments
- Oversee key accounts and strategic client relationships
- Collaborated with marketing and product teams to align strategies and enhance customer engagement
- Analyzed sales data to identify trends and inform strategic decisions
- Work closely with executive leadership to shape business strategy
Head of Sales (Eastern Regions)
Home’s Pro Building Materials
04.2025 - 11.2025
National Product Manager
Home’s Pro Building Materials
02.2024 - 04.2025
- Claims coordination. New claims to be submitted to the Product Manager for organization and tracking. The Product Manager is responsible for sourcing local independent inspectors to provide job site inspections, reviewing claim reports and submitting recommendations to the Operations Manager.
- Product Knowledge training company wide. The Product Manager is responsible for training all staff in product knowledge with a focus on sales techniques and installation methods.
- Conducted staff training regularly through online conferencing and in-person product knowledge sessions.
- Implemented client satisfaction initiatives through retail store visits, product knowledge sessions with Home’s Pro clients, and communication of new product rollouts.
- Developed and executed product knowledge and installation videos for social media marketing and Home’s Pro website.
- Collection and organization of product marketing initiatives such as job site installation photos to be used in online marketing and website content.
- Contributed to marketing brochures, training guides, and other documentation for Home’s Pro products.
- Inventory level tracking and analysis. The Product Manager is responsible for tracking inventory and sales levels in all branches and identifying purchasing needs in each market.
- Constant research and education on new and emerging product lines.
Sales Manager / Brand Representative
Home’s Pro Building Materials (Flooring and Cabinetry)
02.2021 - 02.2024
- Cultivated relationships with new and existing customers to enhance customer loyalty.
- Ensure customer satisfaction through ongoing communication and relationship management. Resolving any issues that may arise pre-sale and post-sale.
- Communicated pricing, availability, product uses, and credit terms to facilitate informed purchasing decisions.
- Processed orders received via email and telephone, verified accuracy, and coordinated fulfillment while managing customer expectations regarding stock availability and delivery dates.
- Prepare, generate, and follow up on verbal or written quotations to secure orders, or determine the reason for the loss of order.
- Develop and execute sales strategy through market analysis.
- Reaching out to customers leads through cold calls and store visits.
- Identify ways for continuous improvement of processes.
- Report industry trends, competitive pricing, and customer feedback to management.
- Analyze market potential, track sales, and create status reports.
- Delivered, set up, and updated display racks and sample boards for clients.
- Achieved sales targets by consistently meeting deadlines and tracking progress.
Sales Associate / Wireless Sales Representative
Visions Electronics
02.2019 - 01.2020
- Facilitated setup of customer wireless accounts, ensuring seamless activation and customer satisfaction
- Executed sales of various electronics while utilizing POS and financing options to enhance customer purchasing experience
- Continuous Product Knowledge / Research / Product Demonstration
- Organized product displays to maximize visibility, attracting customer attention and driving sales
- Credit Checks / ID Verification
- Appointment Scheduling
- Stock Reporting / Special Orders
Wireless / Home Service Sales Associate
BellMTS (Owned by Advance Electronics)
10.2017 - 02.2019
- Wireless Activations (New / Hardware Upgrades)
- Home Service Install Setup
- Processed sales transactions efficiently at point of sale, ensuring accurate handling of customer purchases.
- Verified customer IDs and assessed creditworthiness to facilitate smooth transaction approvals.
- Managed stock levels and organized inventory to optimize product availability and store presentation.
- Escalations and Problem Solving
Samsung Innovation Agent, Sales Representative
Mosaic Marketing
01.2017 - 10.2017
- Conducted product demonstrations for potential clients.
- Implemented strategies for sales conversions and up-selling.
- Developed key messaging strategies for marketing campaigns.
- Compiled sales reports to analyze performance trends and inform strategy.
- Conducted training sessions to enhance staff proficiency in product knowledge.
- Administered consumer surveys to collect actionable feedback for product improvement.
- Reported stock levels to maintain optimal inventory management.
Hardwood Flooring Installer
Wood ‘N’ Green Woodworking
03.2013 - 12.2016
- Prepared and leveled floors to ensure optimal installation surface for hardwood and laminate
- Use of Various Power Tools, Table Saw, Dual Bevel Mitre Saw, Jigsaw
- Unpacked and sorted hardwood and laminate materials for efficient installation workflow
- Fabricated custom transitions with staining techniques
- Very Precise Measurements and Cutting
- Relocated furniture to facilitate smooth installation process and minimize damage risk
Rogers Hometown Hockey
SDI Marketing
04.2016 - 04.2016
- Intercepted consumer traffic to engage potential customers
- Assisted customers with product inquiries and support
- Delivered product information to enhance brand awareness
- Managed customer flow during events
- Promotional Material Distribution
- Consumer Surveys
Brand Ambassador
Launch! (Branch of Mosaic)
11.2015 - 11.2015
- Brand Marketing
- Engaged new consumers through targeted promotional activities
- Crafted messaging strategies that enhanced brand visibility
- Product Demonstration
- Consumer Sales Handoffs
- Collaborating With a Team
- Trailer / Kiosk Set-up / Tear Down
- Compiled data reports to inform marketing strategies
Detailer / Landscaper
Harley Davidson of Winnipeg
04.2012 - 09.2012
- Executed landscaping projects to transform outdoor spaces and improve aesthetic appeal
- Conducted motorcycle and auto detailing to restore vehicle appearance and protect surfaces
- Un-crating / Crating Motorcycles
- Performed general maintenance tasks to maintain equipment functionality and ensure operational readiness
- Receiving / Scanning New Inventory
Landscaping
Aerotech Herman - Nelson
08.2011 - 12.2011
- Laid paving stone to create durable pathways and enhance outdoor spaces.
- Executed tree cutting and chipping to maintain property aesthetics and safety.
- Operated compactor to ensure proper soil compaction for landscaping projects.
- Planting Trees
- Building Retaining Walls
- Levelling Gravel
- Quick cut/Chainsaw Operating
Warehouse Shipper/Receiver
Busy - Bee Sanitary Supplies
12.2006 - 02.2010
- Filling Orders
- Stocking
- Invoicing
- Bills of Lading
Office Assistant
Bee-Clean Building Maintenance
05.2006 - 08.2006
- Data Entry
- Filing
- Excel Spreadsheets
Education
Broadcasting and Media Communication Course - Broadcast Announcing, Broadcast Sales & Marketing, Broadcast Copywriting, Audio Production, Video Production, Creative Writing, Podcasting, Public Relations, Broadcast Journalism, Reporting & Current Affairs
Herzing College
Winnipeg, MB01-2020
Grade 12 - Woods, Electronics, Drafting, Woodworking/Carpentry, WHMIS/Workplace Safety, Electronics (Soldering, House wiring), Computer (Keyboarding, Microsoft suite of Products)
Transcona Collegiate
Winnipeg, MB06-2009
Skills
- New business development
- Sales forecasting
- Sales performance metrics
- Market analysis
- Pipeline management
- Territory management
- Customer relationship management
- Market penetration strategies
- Brand marketing
- Sales coaching
- Team leadership
- Problem solving and analytics
Hobbies and Interests
- My Family / My son
- Football / Hockey / Baseball / Motorsports
- Stereo Equipment / Beer / Craft Beer
- Music and Entertainment Industry
- Concerts / Festivals
- Social Media
- Camping / Fishing
- Car / Truck Mechanics
References
References and Supporting Documentation upon Request
Timeline
National Sales Team Leader
Home’s Pro Building Materials
11.2025 - Current
Head of Sales (Eastern Regions)
Home’s Pro Building Materials
04.2025 - 11.2025
National Product Manager
Home’s Pro Building Materials
02.2024 - 04.2025
Sales Manager / Brand Representative
Home’s Pro Building Materials (Flooring and Cabinetry)
02.2021 - 02.2024
Sales Associate / Wireless Sales Representative
Visions Electronics
02.2019 - 01.2020
Wireless / Home Service Sales Associate
BellMTS (Owned by Advance Electronics)
10.2017 - 02.2019
Samsung Innovation Agent, Sales Representative
Mosaic Marketing
01.2017 - 10.2017
Rogers Hometown Hockey
SDI Marketing
04.2016 - 04.2016
Brand Ambassador
Launch! (Branch of Mosaic)
11.2015 - 11.2015
Hardwood Flooring Installer
Wood ‘N’ Green Woodworking
03.2013 - 12.2016
Detailer / Landscaper
Harley Davidson of Winnipeg
04.2012 - 09.2012
Landscaping
Aerotech Herman - Nelson
08.2011 - 12.2011
Warehouse Shipper/Receiver
Busy - Bee Sanitary Supplies
12.2006 - 02.2010
Office Assistant
Bee-Clean Building Maintenance
05.2006 - 08.2006
Broadcasting and Media Communication Course - Broadcast Announcing, Broadcast Sales & Marketing, Broadcast Copywriting, Audio Production, Video Production, Creative Writing, Podcasting, Public Relations, Broadcast Journalism, Reporting & Current Affairs
Herzing College
Grade 12 - Woods, Electronics, Drafting, Woodworking/Carpentry, WHMIS/Workplace Safety, Electronics (Soldering, House wiring), Computer (Keyboarding, Microsoft suite of Products)
Transcona Collegiate