TITILAYO AKINTUNDE
Scarborough,Canada
Summary
Results-driven Digital Strategist with a proven track record at Teleperformance, enhancing client ROI and successfully onboarding over 200 Google Local Services accounts in Q2 of 2024. Exceptional analytical skills and thorough account investigations contribute to a unique blend of technical acumen and interpersonal effectiveness.
Overview
10
10
years of professional experience
Work History
Google Digital Account Specialist
Teleperformance
01.2024 - Current
- Collaborate closely with clients to grasp their business goals, target audience, and marketing objectives
- Devise customized digital advertising strategies and campaigns that align with the client's goals and budget constraints
- Vigilantly monitor and assess campaign performance metrics such as click-through rates, conversion rates, and ROI to identify areas for improvement
- Utilize data-driven insights to refine campaign tactics, adjusting targeting, bidding strategies, ad creatives, and other parameters to enhance performance
- Provide comprehensive guidance and training to clients on leveraging Google Ads effectively, interpreting performance analytics, and making informed decisions to maximize ROI
- Foster enduring relationships with clients by serving as a reliable advisor and primary point of contact for all digital advertising-related queries and concerns
- Identify opportunities to introduce additional Google products and services that complement the client's advertising strategy and contribute to their business objectives
- Stay abreast of the latest features, updates, and advancements within Google's advertising platforms, ensuring clients are informed of new opportunities to enhance their campaigns
- Onboarded over 200 live accounts for Google Local Services in the 2nd quarter of 2024 and was recognized by the organization as a top performer
- Currently the leading agent in my team with the most number of onboarded live accounts in Q3 of 2024
- Train new hires on effective sales pitches and how to effectively onboard new accounts and make them go live in a timely manner
Talent Acquisition Specialist/Sales Representative
Shaw Communication
05.2022 - 04.2023
- Respond to enquiries from customers for information on products, equipment, services, and billing
- Ensure first-call resolution by satisfying customers’ requests while providing high-quality services that will exceed customer expectations promptly
- Support the creation of effective recruitment strategies by establishing community networks to identify skilled candidates
- Conduct and lead video or in-person interviews with Hiring Managers and Operations
- Handle administrative tasks, ensuring thorough record-keeping of candidate data
- Collaborate with Training, Operations, and clients to update and refine position profiles based on evolving business needs
- Proactively build a pool of qualified candidates for future
- Resolution of customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management
- Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques
- Recommend changes in products, services, and policy by evaluating results and competitive developments
- Led and trained colleagues in various cross-functional teams within the company
Insurance Advisor
TD Insurance
02.2022 - 05.2022
- Handled inbound inquiries on insurance and other related issues to provide an exceptional customer service experience
- Provided insurance advice to new and existing customers and was accountable for providing a high level of service to the client
- Market Insurance products to intending customers while ensuring quality and productivity objectives are met
- Conducted detailed data analysis to improve productivity
- Provided monthly and quarterly evaluations of performance and reviews
Human Resource Manager
Henley and Ascot Limited
06.2018 - 10.2021
- Provided insight to improve the recruitment, retention, and compensation allocation of employees
- Conducted a comprehensive analysis of compensation and performance ratings as well as provision of analytical and benchmarking data for comparison to the executive team
- Extracted and analyzed a variety of Human Resources (HR) data using analytical tools such as Excel, Tableau, and Hive to create monthly reports for management
- Evaluated current and future skills requirements and implemented a competency-based performance management system to link pay and total compensation to KPI metrics for performance monitoring
- Managed all aspects of the employee life cycle from recruitment to organizational departure by owning the reporting and tracking of each phase to ensure a healthy HR KPI
- Ensured processes and reports aligned with the governance and use of privacy requirements
- Developed market strategies and business analysis geared towards the Staff
- Conducted market research and business process modelling to discover viable markets
- Planned and coordinated live information sessions, digital/virtual fairs, webinars, live streams, and email/social media marketing campaigns to guide and support the Staff
- Developed target operating models to ensure excellent service delivery
- Provided monthly and quarterly reports on growth, strengths, potential threats and possible opportunities of our focus markets and a possible forecast
Sales Representative
Henley and Ascot Limited
01.2018 - 06.2018
- Responded to all forms of product and sales enquiries for business development and growth
- Researched developed and planned social and product marketing events to promote the product and enhance public visibility
- Ensured products were stocked to an appropriate level and arranged items as needed to maintain a good appearance
- Designed digital marketing campaigns to promote and market our products
Business Development Officer
Four Seasons Travels
04.2015 - 09.2017
- Developed performance management and measurement frameworks for our business development
- Provided monthly and quarterly reports on growth, strengths, potential threats and possible opportunities of our focus markets and a possible forecast
- Researched developed and planned social and product marketing events to promote the product and enhance public visibility
- Conducted product needs analysis and communicated findings with other departments for product growth
- Conducted market research and strategized business process modelling to discover viable product markets
- Developed target operating models to ensure excellent service delivery
Education
Graduate Diploma - Human Resource Management
Centennial College
Scarborough, ON01.2023
Bachelor of Science - Mass Communication
Joseph Ayo Babalola University
01.2013
Skills
- Terms negotiation
- Billing issue resolution
- Reporting skill
- Due diligence
- Point-of-sale system
- Account investigations
- Customer engagement
- Account updating
- Advertising strategies
- Microsoft office proficiency
- CRM software
- Advertising and marketing
- Business pitches and sales
- Cold calling
- Revenue growth
- Billing resolutions
- Client engagement
- Focus groups
- Brainstorming
- Research proficiency
Voluntaryexperience
- Independent Monitor, World Health Organization, Jos, Nigeria, 01/13, 12/14, Prepared and maintained periodic micro plans for the local government., Independent monitoring of periodic rounds for polio vaccination.
- Public Affairs Officer, Public Affairs Department Industrial Training Fund, 10/13, 12/14, Analyzed and evaluated attitudes in the national and international media., Contributed to policy development., Gathered and provided information internally and externally.
Languages
English
Full Professional
References
References available upon request.
Timeline
Google Digital Account Specialist
Teleperformance
01.2024 - Current
Talent Acquisition Specialist/Sales Representative
Shaw Communication
05.2022 - 04.2023
Insurance Advisor
TD Insurance
02.2022 - 05.2022
Human Resource Manager
Henley and Ascot Limited
06.2018 - 10.2021
Sales Representative
Henley and Ascot Limited
01.2018 - 06.2018
Business Development Officer
Four Seasons Travels
04.2015 - 09.2017
Graduate Diploma - Human Resource Management
Centennial College
Bachelor of Science - Mass Communication
Joseph Ayo Babalola University
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