Tingkun Zhou
Vancouver,Canada
Summary
Dynamic business development leader with a proven track record at Appstare, driving $12M in annual ad spend across regulated sectors. Expert in strategic planning and client relationship management, leveraging data-driven insights to optimize performance and foster cross-functional collaboration. Adept at negotiating partnerships that enhance market penetration and revenue growth.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Head of Business Development - Global Market
Appstare
Vancouver, Canada
06.2023 - 06.2025
- Company Overview: Apple Search Ads Official Partner
- Led international business development and client success for a SaaS platform partnered with Apple for Search Ads, focusing on global growth and regulated sectors like sports betting.
- Collaborated with Apple's business development team to align Appstare's services with global program standards.
- Managed strategic accounts in Crypto and Sports betting industires amounting 12 million USD annual ad spend, driving onboarding, optimization, and cross-functional enablement to unlock platform potential.
- Delivered regular performance reviews and co-led three-way client-Apple-partner strategy sessions.
Licenced Realtor
Jovi Realty
Vancouver, Canada
06.2015 - 01.2023
- Managed all facets of client acquisition, negotiation, and sales execution independently.
- Utilized CRM systems and digital ad platforms to develop and engage client pipelines.
- Specialized in commercial and residential real estate, emphasizing data-driven lead generation.
- Focused on strategies for enhancing client retention through targeted outreach.
Divisional Manager, Modern Distribution Channels
Li & Fung Asia
Shanghai, China
04.2012 - 04.2014
- Company Overview: Fashion & Home Department
- Led business development for modern retail and e-commerce channels within Li & Fung's licensing business unit, distributing fashion and home goods under brands such as Calvin Klein, Nautica, Disney, and Hello Kitty.
- Focused on expanding market penetration in China through strategic partnerships with major online and offline retailers.
- Secured key accounts including Redbaby/Suning.com (China's #1 e-commerce platform for baby products at the time), Tesco China, Lotte China, Hualian, SPAR China, and Dangdang.com (China's No.2 e-commerce site at the time).
- Played a critical role in bridging international brand licensing with China's evolving retail landscape, driving revenue growth through non-traditional distribution models.
Senior Marketing Manager
China Post- China Horizon Investment Group
Beijing, China
06.2010 - 07.2011
- Led marketing strategy and execution for the PostMart pilot project - a joint venture between China Post and a U.S. investment firm (led by ex-Walmart executives) aimed at developing retail channels in rural China through China Post's logistics network.
- Oversaw operations for 17 directly operated stores across 3 provinces, and supported marketing activities for over 20,000 franchise locations through China Post Logistics Co.
- Built and managed regional marketing teams and partnered with local advertising agencies in three provinces with varying economic profiles.
- Developed the annual marketing strategy and promotional calendar in collaboration with the Merchandising department, including weekly campaigns, seasonal promotions, and store-level execution.
- Directed market research initiatives, store image standards, B2B marketing activities, and franchise support operations across diverse rural markets.
Senior Manager, Marketing & Key Account Management
Total Retail Solutions Consultancy Co., Ltd.
Beijing, China
03.2008 - 04.2010
- Company Overview: Total Retail Solutions Consultancy Co., Ltd.
- Co-founded a retail consultancy offering strategic guidance on merchandising, marketing, supplier collaboration, and digital transformation.
- Helped local retailers modernize operations by recommending and integrating retail tech partners.
- Designed and led warehouse optimization projects, including the deployment of modern docking centers and logistics workflow redesign.
- Represented a collection of Chinese Manufactures at EuroShop 2009, facilitating B2B matchmaking between Chinese manufacturers and global retail clients.
Marketing Manager
Makro Cash & Carry China
Beijing, China
09.2003 - 03.2008
- Developed targeted engagement strategies for B2B customers in catering, restaurants, and small businesses.
- Managed CRM and loyalty programs, direct mail campaigns, and localized merchandising events to increase retention and category growth.
- Spearheaded research into store design, customer needs, and operational flow that informed retail format evolution.
Education
Bachelor of Arts - English Literature
Wuhan University
07.2003
Skills
- Business development and channel management
- Client relationship management
- Data-driven decision-making
- Digital marketing and social media
- Cross-functional collaboration
- Negotiation strategies
- Strategic planning and compliance
Affiliations
- Rock climbing
- Swimming
- Avid reader
- Argentine tango
Certification
- Foundations of Digital Marketing and E-commerce - Google
- Attract and Engage Customers with Digital Marketing - Google
- Introduction to Generative AI - Google Cloud
Language
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Timeline
Head of Business Development - Global Market
Appstare
06.2023 - 06.2025
Licenced Realtor
Jovi Realty
06.2015 - 01.2023
Divisional Manager, Modern Distribution Channels
Li & Fung Asia
04.2012 - 04.2014
Senior Marketing Manager
China Post- China Horizon Investment Group
06.2010 - 07.2011
Senior Manager, Marketing & Key Account Management
Total Retail Solutions Consultancy Co., Ltd.
03.2008 - 04.2010
Marketing Manager
Makro Cash & Carry China
09.2003 - 03.2008
Bachelor of Arts - English Literature
Wuhan University
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