Tinashe Makaza
Halifax,Canada
Summary
Experienced Amazon platform specialist with a proven track record of driving strategic brand growth across the UK and EU marketplaces. Skilled in navigating dynamic digital trends and supporting platforms like Amazon Walmart, eBay, and Houzz. Proficient at leveraging market insights to optimize product visibility and boost sales. Committed to delivering exceptional results and staying ahead in the ever-evolving e-commerce landscape.
Overview
7
7
years of professional experience
Work History
Marketplace Advertising Specialist
Cymax Group Technologies
08.2024 - 02.2025
- Led and managed PPC advertising campaigns across Amazon, eBay, Houzz, Walmart, and other online marketplaces.
- Developed and executed strategic initiatives across all managed marketplaces to drive growth and performance.
- Cultivated and maintained strong relationships with key stakeholders, including vendors, marketplace representatives, and internal leadership.
- Conducted in-depth data analysis, prepared reports, and delivered strategic presentations.
- Coordinated cross-functional efforts to efficiently manage 478,000 SKUs across seven marketplaces.
- Identified opportunities for improvement and proposed alternative brand growth strategies to leadership.
- Oversaw product profitability, tracking performance metrics and reporting on key objectives.
- Partnered with design and creative teams to enhance content, strengthen brand presence, and maximize customer engagement.
Marketing Services Manager
Embrace E-Commerce
05.2022 - 08.2024
- Managed the day-to-day operations of PPC campaigns across multiple brands on Amazon and other marketplaces, ensuring optimal performance.
- Conducted daily data analysis, generated reports for team members, and developed report decks for client presentations.
- Developed and executed strategies to scale each client’s advertising portfolio effectively.
- Collaborated with SEO and media teams to align Amazon Marketing Services (AMS) with overall brand presence and positioning.
- Provided month-over-month (MoM) and year-over-year (YoY) budget recommendations for top and strategic vendors to optimize ad spend.
- Led brand and marketplace expansion initiatives across the UK and EU, driving international growth.
- Implemented brand scaling strategies and strategic pivots to sustain brands at various stages of their lifecycle.
- Analyzed and presented data insights to both internal and external stakeholders to inform decision-making.
- Managed end-to-end vendor relationships, ensuring seamless collaboration and operational efficiency.
- Assisted in overseeing internal and international supply chain management to support business operations.
Amazon Management Consultant
Duralec Electrical & Schaumburg Specialties
01.2019 - 03.2022
- Introducing and building the brand on Amazon from ground up.
- Daily PPC management and business scaling on Amazon, eBay and other marketplaces.
- Conducted research and new product development and significantly grew the catalogue over 2 years.
- Building brand prepense on Amazon, updating content and copy to improve SEO.
- Leading a team of creatives to rebuild the brand and strengthen online presence
- Helped grow and scale other channels where
Product Manager
Diversitech Manufacturing Corporation
03.2018 - 02.2019
- Daily management of PPC campaigns for different company brands on Amazon US, EU & UK.
- Involved in the management of supply chain and inventory management of assigned SKUs.
- Conducted market research and collaborated with product development team to develop new product offerings.
- Compiled data, analyzed and reported KPs to senior management and suggested areas of growth or improvement.
- Collaborated with creative and design team members to ensure a strong brand presence.
- Designed SOPs for SEO team and trained junior PPC managers.
Education
Bachelor of Commerce - Business Administration (International Business)
Zhejiang Gongshang University
02.2018
Skills
- Amazon PPC
- Google Ads
- Walmart Ads
- EBay ads
- Houzz
- SEO
- Market Research
- Brand Scaling
- Enhanced Brand Content
- Social media advertising
Languages
English
Native or Bilingual
Mandarin
Hobbies and Interests
- Golf
- Rugby
- Photography
Timeline
Marketplace Advertising Specialist
Cymax Group Technologies
08.2024 - 02.2025
Marketing Services Manager
Embrace E-Commerce
05.2022 - 08.2024
Amazon Management Consultant
Duralec Electrical & Schaumburg Specialties
01.2019 - 03.2022
Product Manager
Diversitech Manufacturing Corporation
03.2018 - 02.2019
Bachelor of Commerce - Business Administration (International Business)
Zhejiang Gongshang University
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