Tinashe Makaza
Halifax,Canada
Summary
An experienced Amazon platform all-rounder with a demonstrated history of working across different business of all sizes. 7 years of experience working Amazon, Shopify, Walmart and other D2C sites. Skilled in A9 search engine optimization (SEO), Amazon Marketing Services (AMS). Recently employed as a PPC Specialist. Experience concentrated on but not limited to Amazon. Background of market research and product development, new product launching. A strong information technology professional with strong data analysis and reporting prowess. Experience managing brands, some of which have appeared on Shark Tank.
Overview
7
7
years of professional experience
Work History
Amazon Marketing Services Manager
Embrace E-Commerce
01.2022 - 01.2023
- Managing day to day bid operations across 8 key accounts
- Daily data analysis and reporting to team members and building report decks for clients
- Development and scaling of each client’s advertising portfolio
- Brand analysis and development
- Month over month budget recommendations
- Work with SEO teams to align AMS with brand presence
- Working with creatives and other team members to build brand presence across D2C sites.
Amazon Management Consultant
Duralec Electrical
Schaumburg, IL
01.2019 - 01.2021
- Keyword research and database building
- SEO and listing maintenance on all platforms
- Write SOP for communication with clients and business partners
- PPC management and business scaling
- Research and new product development
- Building brand store and EBC
- Overseas purchasing and negotiation
- Managing the supply chain of items imported from China and Vietnam
- Leading a team of creatives to rebuild the brand and strengthen online presence.
PPC Management and Data Analysis Consultant
Deneve
San Francisco, CA
01.2018 - 01.2019
- SEO for Deneve and clients
- Keyword research and database building for Deneve and clients
- Data analysis, dashboard building and reporting for various stakeholders
- Managing the day to day running of the Deneve account as well as PPC campaigns and marketing expenditure
- Market research and new product launching
- Advise clients on business scaling and other D2C opportunities.
Product Manager
Diversitech Manufacturing Corporation
Hangzhou, China
01.2017 - 01.2018
- Writing copy for listings across all e-commerce platforms
- Working with copywriting team on listings, product packaging instructions and manuals
- Lead a team of creatives to come up with fresh listings, packaging, photography and media content for all products assigned to me
- Manage the PPC campaigns and monitor the development of assigned listings
- SEO for assigned listings especially on Amazon
- Work with various departments like quality assurance, purchasing and negotiation
- The goal was to coordinate to come up with products the company would be proud of
- Managing the supply chain for products I was responsible for in the US and UK markets.
Amazon Account Manager
Live Now
Hangzhou, China
01.2016 - 01.2017
- Writing up product copy for various e-commerce platforms including Amazon and client websites
- Authoring blog posts, think pieces and social media content for our company and business partners
- Writing emails and other corporate documents and interaction with various stakeholders
- SEO and listing maintenance for all ecommerce platforms
- Factory visits and negotiating on behalf of the company
- Initial product and niche research
- Managing the supply chain for product bound for the UK, EU and US markets
- Managing relations with suppliers.
Freelance Amazon Account Management Consultant
- General Account Management, Business Development and Strategic Planning, PPC Analysis and Maintenance.
Education
Bachelor of Commerce, Business Administration (International Business) -
Zhejiang Gongshang University
Skills
- Brand Management
- Amazon PPC
- Google Ads
- New Product Research
- Sourcing, Negotiation and Purchasing
- All-round Amazon Account Management
Timeline
Amazon Marketing Services Manager
Embrace E-Commerce
01.2022 - 01.2023
Amazon Management Consultant
Duralec Electrical
01.2019 - 01.2021
PPC Management and Data Analysis Consultant
Deneve
01.2018 - 01.2019
Product Manager
Diversitech Manufacturing Corporation
01.2017 - 01.2018
Amazon Account Manager
Live Now
01.2016 - 01.2017
Freelance Amazon Account Management Consultant
Bachelor of Commerce, Business Administration (International Business) -
Zhejiang Gongshang University
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