Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Tina Wroblewski

Toronto,ON

Summary

I am a versatile and accomplished professional in the arts and cultural sector with a focus on music and event management, creating initiatives that enhanced community connections and maximized event impact, showcasing exceptional customer service and strategic audience analysis skills. Achieved significant growth by fostering key industry relationships and executing targeted marketing campaigns.

Overview

11
11
years of professional experience

Work History

Presenter & Audience Engagement (Contract)

Tkaronto Music Festival
09.2024 - 11.2024
  • Collaborated with event organizers to tailor presentations for specific audiences, resulting in positive feedback and repeat bookings.
  • Built and maintained relationships with community organizations.
  • Coordinated logistics for multiple events simultaneously, ensuring seamless execution and positive outcomes.
  • Cultivated a network of industry connections, leveraging partnerships for access to exclusive resources and opportunities.

Export Development Program

FOLK CANADA/ Folk Music Ontario Conference
07.2023 - Current
  • Identify key outreach partners (organizations, artists, key industry leaders, etc.) To pursue funding opportunities to support international and national delegates attending our events.
  • Develop and nurture international partnerships, including showcase partners and sponsors
  • Coordinated community outreach efforts to raise awareness about the organization mission and expand its support base internationally with our missions.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.

International Outreach Coordinator

International Indigenous Music Summit
02.2022 - Current
  • Developed network relationships with industry professionals to enhance community awareness and promote services.
  • Monitored progress towards outreach goals and alliances with other regions outside of Canada
  • Improved access to resources for underprivileged communities by connecting them with essential services offered by partner agencies.


Artist & Presenters Liaison

Sunfest Canada
04.2021 - Current
  • Provided constructive feedback to artists regarding performance improvements or potential project opportunities.
  • Coordinated travel arrangements for artists and presenters (buyers) ensuring seamless transitions from one engagement to another.
  • Maintained up-to-date records of artist contracts, schedules, and relevant documentation for efficient management and reporting purposes.

Director/Producer

Latina Productions
01.2015 - Current


  • Developing initiatives to drive innovation and stay ahead of industry trends.
  • Maintained accurate records of all bookings, enabling easy access to information and effective communication among team members.
  • Provided exceptional customer service to both clients and venue representatives, fostering long-lasting professional relationships.
  • Facilitated clear communication between artists, management, promoters, and venue staff to guarantee a successful event execution from start to finish.
  • Coordinated event logistics such as sound checks, set times, and equipment requirements, ensuring seamless performance experiences.


Outreach Manager

Small World Music/Global Toronto Music Conference
03.2020 - 06.2024
  • Developed network relationships with industry professionals to enhance community awareness and promote services.
  • Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building, and coaching.
  • Nurtured long-lasting relationships with key community figures and organizations, ensuring continued support for the organization mission and goals.
  • Collaborated with internal teams to develop targeted marketing campaigns that increased program reach and impact.
  • Secured funding for outreach programs through grant writing, fundraising events, and donor relations activities.
  • Developed educational materials to promote awareness of organizational goals and objectives within the community.
  • Generated increased attendance to events by implementing targeted marketing strategies and promotional campaigns.
  • Maximized budget efficiency by skillfully negotiating contracts with suppliers and vendors for cost-effective services.
  • Conducted thorough research on musical trends and audience preferences to ensure relevant content curation.
  • Supported emerging artists by showcasing their work in specially curated collections.

Education

Certificate - French

Alliance Française
Toronto, ON
01-2018

Diploma - Physiotherapy Assistant

Trios College
Mississauga, ON
06-2007

No Degree - Graphic Design & Arts

Universidad Pontificia Bolivariana
Medellin, Colombia
01-2001

Certificate - Visual Arts

Bellas Artes
Medellin, Colombia
01-2000

Skills

  • Bilingual (English, Spanish), Microsoft Office Suite (adv), Customer service (adv), Overture (adv) Zoom (int-adv), Slack (int)
  • Audience analysis
  • Audience engagement

Affiliations

  • Folk Alliance International/ Board Member - Sunfest Canada/Board Member

Timeline

Presenter & Audience Engagement (Contract)

Tkaronto Music Festival
09.2024 - 11.2024

Export Development Program

FOLK CANADA/ Folk Music Ontario Conference
07.2023 - Current

International Outreach Coordinator

International Indigenous Music Summit
02.2022 - Current

Artist & Presenters Liaison

Sunfest Canada
04.2021 - Current

Outreach Manager

Small World Music/Global Toronto Music Conference
03.2020 - 06.2024

Director/Producer

Latina Productions
01.2015 - Current

Certificate - French

Alliance Française

Diploma - Physiotherapy Assistant

Trios College

No Degree - Graphic Design & Arts

Universidad Pontificia Bolivariana

Certificate - Visual Arts

Bellas Artes

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Tina Wroblewski