Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Timeline
Generic

Tina Tran

San Jose

Overview

5
5
years of professional experience

Work History

MARKETING SPECIALIST

JH Technologies
09.2021 - Current
  • Event management, including showrooms and trade shows while developing marketing strategies for corporate events
  • Website management content for iFuSe, JH Technologies, and Microscope Hub to accelerate the growth of a microscopy business
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Updated social media platforms with latest news and corporate details.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Designed and implemented advertising and public relations activities.
  • Spearheaded digital marketing including email campaigns, promotion videos, and communication support duties including reporting, analytics, and file management for executives
  • Created and improved social media presence by increasing engagement by 671.2% with LinkedIn, Facebook, and Youtube since joining the company
  • Proactively solved challenges for how products will demonstrate or fit into those emerging trends for sales and service team by closely following emerging technology, consumer, and societal trends.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Developed questionnaires and facilitated focus group discussions.

CORPORATE MARKETING INTERN

Castlight Health
06.2021 - 09.2021
  • Drove a 48% increase in social media following and views over 3 months
  • Conducted comprehensive social media analysis with internal departments and assisted with vendor evaluations for management scheduler tools
  • Developed original copy for B2B audience across blog and social media channels
  • Owned social media content development, promotions, and target outreach across LinkedIn, Twitter, Vimeo, and YouTube
  • Developed and implemented templates and scalable processes for marketing activities across business functions and campaigns
  • Interacted with customers by phone, email, or in-person to provide information
  • Analyzed problems and worked with teams to develop solutions

BUSINESS OPERATIONS ASSISTANT

Alpine Optoelectronics
02.2021 - 07.2021
  • Managed materials/supplies receiving, inventory control, creating special projects for international and domestic shipments while handling receptionist duties
  • Responsibilities included packaging and shipping of materials on DHL and FedEx software programs for the operations department
  • Partnered with engineering, industrial design, operations, finance, and marketing communications through the product development cycle.
  • Engaged with customers to build business relationships.
  • Developed knowledge of company products and services to make suggestions according to customer needs.
  • Reviewed invoices, payment requests, advance requests, expense reimbursements, and proper coding, prior to approval.

PUBLIC RELATIONS INTERN

San Jose State University
01.2019 - 06.2020
  • Managed social media accounts for the Spartan Daily by providing support efforts to target new audiences, including developing and posting content
  • Assisted in design layouts that coordinated online marketing and advertising events for the Dwight Bentel Hall Communications department and students
  • Drove campaign communications outreach resulting in a 20% increase in sales that led to the success of the PRSSA Conference Committee meeting.
  • Tracked and reported on success of campaigns and public relations efforts.
  • Drafted, edited and distributed press releases, media advisories and other public relations materials.
  • Helped plan and execute private, company, and client events.

Education

Bachelor of Science - Public Relations, Advertising, And Applied Communication

SCHOOL OF COMMUNICATION AND HUMANITIES AT SAN JOSE STATE UNIVERSITY
San Jose, CA
05.2020

Skills

  • SEO
  • Salesforce
  • Google Analytics
  • Microsoft Office (Excel, PowerPoint)
  • Media Law
  • Adobe (Premiere, Photoshop)
  • Copywriting
  • Layout Design
  • Vendor Relations
  • Market Analysis
  • Media Relations
  • Graphic Design
  • Digital Marketing
  • Campaign Management
  • Project Planning
  • Project Management

Accomplishments

AAPI PR, Mentor Program Co-Founder

  • Scaling the growth of a career development community by building new connections & inspiring the new generation of leaders

Languages

Conversational Vietnamese
Native or Bilingual
English
Native or Bilingual

Hobbies and Interests

  • Social Media Strategy
  • Corporate Marketing & Blogging
  • Web Content Development
  • Photography
  • Kick Boxing
  • Cooking

Timeline

MARKETING SPECIALIST

JH Technologies
09.2021 - Current

CORPORATE MARKETING INTERN

Castlight Health
06.2021 - 09.2021

BUSINESS OPERATIONS ASSISTANT

Alpine Optoelectronics
02.2021 - 07.2021

PUBLIC RELATIONS INTERN

San Jose State University
01.2019 - 06.2020

Bachelor of Science - Public Relations, Advertising, And Applied Communication

SCHOOL OF COMMUNICATION AND HUMANITIES AT SAN JOSE STATE UNIVERSITY

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Tina Tran