Timothy Regan
Indio
Summary
Sales and marketing professional with extensive experience in driving business growth through innovative strategies. Proven track record of building successful partnerships across diverse industries, including healthcare, automotive, and retail, to achieve revenue targets. Exceptional public speaking and presentation skills, coupled with strong negotiation abilities and business acumen. Comprehensive knowledge of sales operations, media buying, and vendor management, with expertise in digital and e-commerce solutions. Bilingual professional with a keen understanding of Google Analytics, brand promotion and driving strategy. A motivated Digital Marketing Consultant of impeccable character and promoting strong project management skills.
Overview
29
29
years of professional experience
Work History
Digital Marketing Consultant
Nissan North America
07.2022 - 04.2025
- As a Digital Marketing Consultant I was a senior-level contributor within the field consulting team, acting as a subject matter expert in both dealership marketing and operational strategy.
- It leveraged widely used third-party tools and analytics platforms to evaluate and optimize a dealer’s performance across multiple digital and operational touchpoints.
- My key areas of focus include website functionality and user experience, SEO, SEM and search visibility, digital advertising effectiveness, business development center (BDC) structure, lead response and handling processes, and vendor performance.
- Conducted in-depth audits and Digital Health Assessments, to provide strategic guidance and actionable recommendations designed to improve marketing efficiency, lower cost per sale, and drive overall business performance.
- Collaborated closely with OEM field teams to align dealer initiatives with broader regional and national goals.
- Consulted directly with 30+ Nissan dealerships in the Pheonix, San Diego and Inland empire: to improve digital marketing, BDC operations, and lead handling performance.
- Conducted Digital Health Assessments covering website, SEO, & SEM advertising, CRM processes, and vendor optimization.
- Audited ad Campaigns, SEO, SEM, display and assisted with hispanic market advertising.
- Developed tailored action plans using insights from Google Analytics, CRM data, and mystery shops (email/phone).
- Partnered with OEM field teams (RVPs, DOMs, RSMs) to align dealer strategies with regional goals.
- Delivered training, performance reports, and strategy updates at regional and national meetings that were provided to each dealership.
- Helped reduce cost-per-sale and improve ROI through data-driven digital strategy and operational coaching.
Digital / Marketing Director
Velarde Auto Group
09.2015 - 06.2021
- Company Overview: Nissan, Chrysler, Dodge, Jeep & Ram
- Managed and developed all dealer sites (5) including dedicated Spanish URL’s.
- Managed SEO and SEM campaigns for all dealer sites.
- Managed all Digital Display / Re-targeting campaigns and GEO Fencing.
- Managed all media campaigns from scripts to production of television and radio spots.
- Responsible for all co-op pre-approvals and submissions from the OEM.
- Managed Internet sales staff at all three rooftops.
- Managed the CRM for all three rooftops.
- Built and deployed monthly e-blast campaigns.
- Managed backend programming for each site and responsible for any inventory feed or rebate issues.
- Managed reviews; Facebook Yelp, Google plus, cars.com and auto trader reviews. Follow up on reputation management; respond to 'trouble' reviews.
- Worked with the OEM to manage campaigns and create parallel offers in market.
- Nissan, Chrysler, Dodge, Jeep & Ram
Key Account Manager
Desert Sun Media Group
03.2013 - 08.2015
- Developed strategies for local dealers, through traditional media along with search, display, BT, third party sites and re-targeting.
- Built the territory from 400K to 880K in a year and a half.
- Measured all sales within core and peripheral markets through Cross-Sell reports and Polk.
- Achieved 167% of digital goal in year one and 141% over prior year in year two.
- Built digital schedules and adjusted based on performance.
- Largest book of digital billing in the company.
- Help dealers create effective marketing strategies through various digital portals.
Managing Partner
Three Point Advertising Group
Chicago
01.1996 - 12.2012
- Sales and Marketing executive in a successful advertising and marketing agency. traveled extensively throughout the U.S. to acquire and develop business relationships with Real Estate clients such as Coldwell Banker, ERA, Ryland Home Builders, and Century 21 agencies.
- Worked closely with CPG clients such as Revlon, Nestle, Procter & Gamble, Unilever, Kimberley Clark and Kraft.
- Other clients included Automotive Dealerships, Publishing/Media companies (Cygnus Publishing), Healthcare (Baxter Pharmaceuticals, Hospital Corporation of America, AON), Financial/Legal firms (Wildman Harold, Toussaint & Carlson) Software companies, Furniture and interior design manufacturers and many other B2B, retail and commercial companies.
- Started the company from the ground up, building clients and revenue. Maximized relationships with business partners, vendors and professional associations to help achieve revenue goals.
- Developed Internet branding campaigns, sponsorships, in-store digital advertising, direct response and e-mail.
- Sold and bought banners, skyscrapers and negotiated PPC rates with search engine companies.
- Consistently analyzed strategies to ensure client is reaching optimum results.
- Created search engine optimization packages for clients (sales side).
- Integrated CRM software built hierarchy for Internet and Intranet sites and designed company newsletters and year-end reports.
- Worked closely with staff on marketing strategies, SWOT reports, tracking, analyzing, media buying, designing and developing collateral material.
- Organized customer focus groups and online feedback to measure effectiveness of sales strategies.
- Developed very successful relationships with senior executives from commercial furniture, plumbing material, electrical, kitchen & bath accessories and many other types of distributors in my territory. (Northeast, South Central states).
- Highly skilled at customer interaction at both the project and executive level. Received company recognition for territory client and revenue development.
Education
GA4 CERTIFIED
04.2023
Google Certified -
Palm Desert, California01.2013
Market Motive -
Palm Desert, California01.2013
Marketing and Business
Western Illinois University
Macomb, Illinois01.1984
Skills
- Highly skilled at developing prosperous business relationships and proven aptitude for bringing diverse companies together to partner for dynamic sales and marketing initiatives
- Extensive experience building sales/marketing revenue with clients in many industries including, Healthcare, Automobile, Real Estate, Mortgage / Finance Companies, Consumer Packaged Goods, Retail and Commercial industries to achieve corporate revenue goals
- A seasoned and articulate public speaker with very sharp presentation skills who excels at preparing and delivering intelligent and inventive presentations
- A talented motivator, strong negotiator, with keen business acumen and a strong background in identifying, establishing and managing strategic corporate accounts
- Complete knowledge and understanding of sales/marketing operations and procedures as well as media buying for all advertising/marketing channel outlets
- Extremely competent with vendor management with a special expertise with, broadcast, radio on-line media community, (digital, electronic, web development (front& back) e-commerce and video edits
- In a managerial role, recruits, trains, rewards and disciplines sales staff
- Develops outlines and implements annual marketing plans and budgets, P&L reports, including researching data, market trends and competitive data, prepares SWOT analysis, interprets company goals and objectives, strategies and tactics
- Well versed in dealing with diverse operational units (Creative, Legal, IT, Finance, HR, Investor relations)
- Complete understanding of offset /web print process
- Strong mathematical and analytical abilities
- Proficient in Microsoft suite software
- Knowledge of design software such as Adobe in Design, and Adobe Premier
References
Available upon request.
Timeline
Digital Marketing Consultant
Nissan North America
07.2022 - 04.2025
Digital / Marketing Director
Velarde Auto Group
09.2015 - 06.2021
Key Account Manager
Desert Sun Media Group
03.2013 - 08.2015
Managing Partner
Three Point Advertising Group
01.1996 - 12.2012
GA4 CERTIFIED
Google Certified -
Market Motive -
Marketing and Business
Western Illinois University
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