Timothy Crawford

- Led a team of Ontario sales representatives, developing and implementing successful sales strategies across multiple channels, including retail, on-premise, and private.

- Executed top-down sales strategies with major retailers such as Circle K, Metro, Walmart, and Petro-Canada, resulting in increased market penetration and a significant increase in volume sold.

- Collaborated closely with the marketing team to develop marketing and programming initiatives tailored to various channels.

- Built communication templates for representatives to use across multiple channels, enhancing consistency and effectiveness in messaging.

- Achieved substantial sales growth of core SKUs across convenience, grocery, and on-premise channels.

- Gained extensive experience in both inside and outside sales roles, fostering a comprehensive understanding of diverse sales environments.

- Managed shipping and logistics operations, ensuring timely and efficient delivery of products to various distribution points.

- Developed and maintained relationships with key accounts, contributing to increased sales and customer satisfaction.

- Collaborated with production and inventory teams to optimize supply chain processes and reduce costs.

- Secured major volume with the LCBO for the first core whisky SKUs launched, significantly enhancing brand presence in the market.

- Staffed, managed, and developed cocktail recipes for the mixology bar, creating innovative drink offerings that attracted customers and increased sales.

- Assisted in the execution of sales strategies that led to growth in market share and volume sold.