Results Oriented Sales Professional with Strong Communication and Planning Skills. Excellent Customer Relations, Highly Motivated, Dependable and Self-Driven with High Personal Standards.
Overview
32
32
years of professional experience
Work History
Account Manager
San Francisco Naturals Inc
Benicia
05.2025 - Current
Solicit and onboard new accounts as well as revive dormant accounts to build company sales in food, beverages, and craft beer.
Work with all internal teams within the company.
Educate and train customers on the company ordering portal/App.
Analyzed top seller reports to recommend high-demand items, presenting new products and discussing monthly promotions and pallet buys with clients.
Managed accounts receivable, ensuring timely customer billing and payment processing.
Develop and maintain sales in three counties which include Sonoma, Napa and Marin.
Sr. Account Manager
United Natural Foods Inc.
Rocklin
02.2020 - 01.2025
Achieved sales bonus in FY 2024 by exceeding sales budget (104% sales to budget achieved).
Onboarded 30 new customers in FY 2024 resulting in exceeding sales budget goal.
Strengthened customer relationships by meeting with corporate buyers and store managers to present new items and review existing item performance, enhancing product visibility.
Coordinated with corporate management to schedule upcoming promotions, ensuring timely TPR generation at store level.
Achieved top sales at the Northern California new item showcase in 2023 by effectively promoting products.
Collaborated with multiple redistributors and their leadership to expand product distribution beyond unfi transportation capabilities.
Attended yearly national and regional trade shows to stay up to date with the current food trends and upcoming new must-have items to bring into the marketplace.
Implemented weekly vendor meetings via Microsoft Teams.
Mentored many upcoming associates/new hires that were eager to learn new skills as well as tips and tricks of the job.
Account Manager
United Natural Foods Inc.
Rocklin
09.2005 - 05.2019
Managed a full-service team of 5 reps that had full-service routes in contracted participating stores.
Scheduled corporate meetings with corporate buyers to explore new item opportunities and upsell monthly promotions, enhancing existing sales relationships.
Organized annual broker/manufacturer meetings for key customers to facilitate brand introductions and negotiate new item placements and promotional support.
Visited store level to see managers and department leads to sell case stack and pallet buy deals.
Coordinated quarterly team-building meetings and trainings for full-service reps, fostering collaboration and strengthening team dynamics.
Achieved top sales award in Western Region for 2008.
Earned top percentage sales award in Western Region for 2015.
Attended Expo West from 2006 – 2019.
Territory Manager
Falcon Trading Company Inc.
Pajaro
01.1994 - 05.2005
Managed a sales territory ranging from the South Bay Area to the Oregon border.
Managed the top company accounts.
Onboarded a Northern California Chain of stores creating a new route and increased sales.
Coordinated weekly orders and collaborated with store management to identify and implement new item distribution opportunities.
Checked in with managers and department order persons to identify product shortages from other distributors and offered to include these items in Falcon Trading's upcoming orders.
Managed full-service bulk foods and packaged program, overseeing five Falcon Trading Company reps ordering for bulk food departments and Sundridge Farms packaged displays at each participating store.
Trained all new hires on the route they were assigned to.
Managed 100’s of independent stores and 6 supermarket chains in Northern California and Nevada., Skilled at working within all of the departments and teams within a company to do what is needed to support and assist the customer., Microsoft Office, Microsoft Excel, Microsoft Teams Meeting Platform, Zoom, Microsoft Reporting System, Concur Expense Management and Salesforce., Worked very closely alongside broker and manufacturer partners to get new items and promotions into the marketplace.