Tiffany Metzinger
Los Angeles
Summary
A transformative business leader who turns market insights into enterprise growth. With over 15 years in technology and consulting, I specialize in aligning marketing, product, and business strategy to drive company success. I have a proven track record of leading global teams, scaling organizations, and delivering measurable business impact.
Overview
15
15
years of professional experience
Work History
Head of Communications
Cprime, Inc.
01.2025 - Current
- Enhanced employee engagement through targeted internal messaging and recognition programs.
- Coordinated industry event participation to expand networking opportunities and showcase company expertise.
- Managed budgets for multiple projects simultaneously while ensuring cost-effective results delivery.
- Conducted market research to identify emerging trends, informing communication strategy adjustments.
- Measured campaign effectiveness using data analytics tools, optimizing future tactics based on insights gained.
- Streamlined internal communications for enhanced collaboration and productivity within the organization.
- Boosted brand visibility by developing and implementing comprehensive communication strategies.
- Supported executive leadership with strategic counsel on communication matters impacting the business.
VP, Global M&A Integration
Cprime, Inc.
07.2023 - 12.2024
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Led 5+ successful post-merger integrations while maintaining 95% customer retention and accelerating combined revenue growth.
- Developed scalable integration playbook reducing average integration timeline from 12 to 6 months.
- Created "Day 1 Ready" program achieving 90%+ employee satisfaction scores during transitions.
- Captured post-merger synergies through optimized go-to-market integration.
- Built a global integration team across operations, HR, finance, and technology.
- Launched "Culture Champions" program driving 85% employee engagement during integration.
VP, Marketing
Cprime, Inc.
01.2019 - 07.2023
- Leading global marketing strategy and execution for fast-growing technology consultancy ($300M+ revenue)
- Increased marketing-sourced pipeline from $50M to $150M through integrated enterprise demand generation strategy
- Launched enterprise marketing program resulting in 40% growth in deals >$1M
- Established predictable demand engine delivering new pipeline monthly with 35% conversion to revenue
- Built and led global marketing organization from 5 to 30+, with 90% retention rate during high-growth period
- Reduced campaign launch time by 65% through marketing operations transformation
- Led repositioning that established Cprime as an enterprise transformation leader, driving 70% growth in Fortune 500 accounts
- Created thought leadership program generating 2X increase in C-suite meetings
- Launched account-based marketing program achieving 60% conversion rate
- Architected modern marketing tech stack reducing costs while improving campaign velocity
- Implemented marketing analytics platform providing real-time pipeline visibility
- Achieved 85% improvement in lead quality through AI-driven scoring
Senior Director, Marketing
Cprime, Inc.
11.2016 - 12.2018
- Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
- Streamlined operations for increased efficiency with process improvements and automation.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
Director, Operations & Training Development
Cprime, Inc.
07.2010 - 10.2017
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
- Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
- Improved team morale and productivity by implementing comprehensive professional development program.
- Fostered culture of innovation, encouraging development of cutting-edge solutions.
- Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
- Assisted in recruiting, hiring and training of team members.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Education
Bachelor of Arts - Liberal Arts And Sciences
Arizona State University
Tempe, AZSkills
- Internal communications
- Brand positioning
- Community management
- Analytics reporting
- Marketing communications
- Corporate communications
- Brand-building strategies
- Marketing campaign development
- Data analytics
- Strategic marketing
- Market research
- Strategic planning and alignment
- Creative and innovative
- Problem-solving aptitude
- Marketing strategy development
- Market research analysis
- Data analysis
- Content development
- Project management
- Adaptability
- Acquisition Integration
- Strategic Planning
- Business Growth Strategies
- Marketing Strategy & Digital Marketing
- Product Strategy & Product Management
- Cross-Functional Team Leadership
- Change Management & Organizational Transformation
- Brand Strategy & Market Analysis
- Contract Negotiation
- Data Analysis & Process Improvement
- Key Performance Indicators (KPIs) & Budgeting
- Strategic Thinking & Business Acumen
- Project & Program Management
- Financial & Budget Management
- Communication & Executive Presence
- Crisis Management & Problem Solving
- High Emotional Intelligence (EQ) & Leadership Development
- Operational Excellence & Process Improvement
Timeline
Head of Communications
Cprime, Inc.
01.2025 - Current
VP, Global M&A Integration
Cprime, Inc.
07.2023 - 12.2024
VP, Marketing
Cprime, Inc.
01.2019 - 07.2023
Senior Director, Marketing
Cprime, Inc.
11.2016 - 12.2018
Director, Operations & Training Development
Cprime, Inc.
07.2010 - 10.2017
Bachelor of Arts - Liberal Arts And Sciences
Arizona State University
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