Tiffany Lee
Toronto,ON
Summary
Dynamic E-commerce Specialist with proven expertise in launching and optimizing online stores for UNIQUAN Inc. and A.S. Watson Group. Excelled in Online store and social media management, significantly enhancing brand visibility and engagement. Skilled in graphic design and promotions planning, adept at driving project success and fostering innovative marketing strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
E-commerce Specialist
UNIQUAN Inc.
12.2022 - Current
- Designed and launched new online stores using Shopify, managing all configurations, product listings, and promotional campaigns
- Handled inventory management, product photography, and video production for marketing purposes
- Created product images, banners, and packaging designs; coordinated EDM campaigns
- Implemented SEO, keyword strategies, and social media marketing on Google, Instagram, Facebook, TikTok, and YouTube
- Managed third-party marketplace platforms, including Amazon and Walmart
- Represented the brand at the ESI trade show in Toronto
Familiar with the Korean beauty industry, local markets, and competitive analysis
E-Commerce Officer
A.S. Watson Group
03.2021 - 02.2022
- Manage the ecommerce Web + APP and ensure smooth running of operations.
- Prepare, create and update online shop Promotional page and Product details page according to marketing strategies.
- Coordinate and UAT with IT team to ensure all system updated, data migration and new functions are running smoothly.
- Provide suggestions to improve app or web UX and UI to drive more engagement with audience.
Executive
H.I.S. (HONG KONG) CO., LTD.
06.2017 - 03.2021
- Develop and manage new online business channel.
- Online shop daily operations and delivery arrangement.
- Manage all content of Product listing page, images and information.
- Social Media engagement (Instagram, Facebook) and customer services
- Create and develop advertising and sales promotion materials.
Education
Bachelor of Arts - Marketing Management
Edinburgh Napier University
09.2020
Skills
- Online platforms
- Email Marketing
- Social Media Management
- SEO Optimization
- HTML and CSS Knowledge
- Product Listing Optimization
- Graphic Design
- Promotions planning
- Online Marketing
- Packaging Design
Achievements
Compared to the previous year：
- Online store sales increased by 112%
- Conversion rates improved by 64%
- Total orders increased by 183%
- Online store sessions rose by 68%
Certification
- Photoshop Digital Graphic Design Professional Certificate
Adobe - 11/2022
- InDesign Commercial Printing and Publishing Professional Certificate
Adobe - 11/2022
- Photoshop Lightroom Graphic Design Professional Certificate
Adobe - 11/2022
- Illustrator Graphic Design and Advertising Professional Certificate
Adobe - 11/2022
Timeline
E-commerce Specialist
UNIQUAN Inc.
12.2022 - Current
E-Commerce Officer
A.S. Watson Group
03.2021 - 02.2022
Executive
H.I.S. (HONG KONG) CO., LTD.
06.2017 - 03.2021
Bachelor of Arts - Marketing Management
Edinburgh Napier University
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