TIFFANY KIM
ETOBICOKE,CANADA
Summary
Experienced eCommerce and digital merchandising professional with a proven track record of managing end-to-end product launches, content strategy, and KPI-driven optimization across omnichannel platforms. Skilled in aligning UX, analytics, and CMS execution to drive conversion, engagement, and customer satisfaction. Known for cross-functional leadership and hands-on experience in A/B testing, funnel performance, and customer journey enhancement across mobile and desktop environments.
Overview
7
7
years of professional experience
Work History
E-COMMERCE SERVICE SPECIALIST
LG Electronics Canada
Vaughan, Canada
06.2023 - Current
- Led a team of three direct reports in managing digital merchandising for LG.ca, ensuring high-quality customer experiences.
- Owned sales and merchandising strategies for Parts & Accessories, driving revenue growth through strategic content initiatives.
- Developed and executed a comprehensive content strategy, including digital articles and YouTube assets to enhance brand engagement.
- Collaborated cross-functionally with marketing, product, and technical teams to launch new site features and microsites.
- Delivered performance reports combining Google Analytics insights with internal metrics to track revenue and satisfaction scores.
- Presented biweekly strategic updates to senior leadership focused on KPIs such as conversion rates and customer satisfaction.
- Ensured pricing and promotional alignment by coordinating with sales and marketing teams for omnichannel support.
- Incorporated customer feedback and competitor analysis to continuously improve digital merchandising initiatives.
SITE MERCHANDISING SPECIALIST
The Bay
Toronto, Canada
02.2022 - 05.2023
- Supported key merchandising KPIs, including improved add-to-cart rate, conversion rate, units per transaction (UPT), and average order value (AOV), while reducing bounce and exit rates across key shopping journeys.
- Executed weekly optimizations to onsite search and product sorting using analytics, driving product discoverability, and minimizing no-results queries.
- Developed customer-first navigation and content strategies to improve findability, and align with seasonal campaigns and marketplace growth goals..
- Provided category-level insights, and executed linking and boosting strategies that supported broader site merchandising and promotional initiatives.
- Curated and merchandised product arrays for promotional events; analyzed performance pre-, during, and post-campaign to inform future strategies.
E-COMMERCE SPECIALIST
The Body Shop
Toronto, Canada
02.2020 - 02.2022
- Managed localized product catalogs and campaign-specific assortments, ensuring timely updates from the global team, and alignment with regional revenue and conversion goals.
- Analyzed customer behavior and site performance data to inform enhancements to the digital customer journey, and drive engagement through targeted marketing campaigns.
- Collaborated with cross-functional teams to design and execute various user tests—including A/B tests, dynamic content tests, and fit tests—to validate strategies for optimizing conversion, content placement, and user flows.
- Delivered weekly performance reports with actionable insights on user interaction, helping to refine merchandising strategies, and improve overall site conversion rates.
E-COMMERCE ASSISTANT PROJECT MANAGER
The Face Shop (LG Household & Healthcare Ltd)
Toronto, Canada
12.2018 - 09.2019
- Managed end-to-end execution of online product launches and promotional campaigns, ensuring a smooth rollout of new items, offers, and sampling strategies across digital channels.
- Coordinated email marketing and social media-sponsored ads to support digital merchandising efforts, increase product visibility, and drive customer engagement.
- Streamlined internal e-commerce workflows to enhance team efficiency, reduce execution delays, and support scalable online sales growth.
- Oversaw Amazon FBA product catalog listings and inventory, ensuring accurate product availability and merchandising across marketplace channels.
Education
CERTIFICATION - User Experience
Brain Station
Toronto, ON09.2020
CERTIFICATION - User Interface Design
Brain Station
Toronto06.2019
BACHELOR OF FINE ARTS - Radio and Television Arts, New Media
Ryerson University
Toronto, ON01.2019
Skills
- E-commerce platforms: SFCC, Shopify, and Magento
- Analytics tools: Google Analytics, Adobe Analytics
- A/B testing, user experience optimization
- KPI tracking: Page views, CVR, ATC, AOV, CSR performance, and Satisfaction Score
- Product and campaign merchandising execution
- CMS and visual asset management (basic Adobe Photoshop)
- Cross-functional collaboration and project delivery
- Customer journey optimization and mapping
Timeline
E-COMMERCE SERVICE SPECIALIST
LG Electronics Canada
06.2023 - Current
SITE MERCHANDISING SPECIALIST
The Bay
02.2022 - 05.2023
E-COMMERCE SPECIALIST
The Body Shop
02.2020 - 02.2022
E-COMMERCE ASSISTANT PROJECT MANAGER
The Face Shop (LG Household & Healthcare Ltd)
12.2018 - 09.2019
CERTIFICATION - User Experience
Brain Station
CERTIFICATION - User Interface Design
Brain Station
BACHELOR OF FINE ARTS - Radio and Television Arts, New Media
Ryerson University
Similar Profiles
Danny Junsub JungDanny Junsub Jung
Manager, Demand Planning at LG Electronics CanadaManager, Demand Planning at LG Electronics Canada
CLARENS BELOTTECLARENS BELOTTE
Bilingual Service Administrator at LG Electronics Canada IncBilingual Service Administrator at LG Electronics Canada Inc
Danny Junsub JungDanny Junsub Jung
Manager, CVI Finance Planning at LG Electronics CanadaManager, CVI Finance Planning at LG Electronics Canada
Min LiuMin Liu
Volunteer at Willowdale Lawn Bowing ClubVolunteer at Willowdale Lawn Bowing Club
David DongDavid Dong
UI/UX Designer at SomoplayUI/UX Designer at Somoplay