Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Hobbies and Interests
Languages
Timeline
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Tiffany Higgins

Toronto,Ontario

Summary

A passionate and personable South African with a consistent track record in creating and executing experiential marketing, with a track record of building relationships with clients and coordinating activities with various departments to achieve the strategic objective

Overview

6
6
years of professional experience

Work History

Account Executive

SALT Experiential Marketing
06.2022 - 12.2023
  • Client relationship management: Serve as the primary point of contact between the agency and clients.
  • Project Coordination: oversee the planning and execution of experiential marketing campaigns.
  • Coordinate with various departments to ensure the seamless delivery of projects.
  • Proposal Development: collaborate with the creative team to develop compelling proposals for client presentations.
  • Problem Solving: address challenges and troubleshoot issues that may arise during campaign execution.
  • Budget Management: create and manage budgets for experiential marketing campaigns, budget tracking and reconciliation


Account Supervisor

SDI
11.2021 - 05.2022

Supervisor of a cross-country tour that visits Canadian communities to celebrate Canada's game. Includes live music, interactive hockey experiences, augmented reality, NHL Alumni visits, partner experiences and a VIP

  • On-site manager for Ron MacLean and Tara Slone
  • Lead for VIP event planning and execution
  • Local community main contact
  • Conducted daily site walks, asset Management: count, ordering and distribution strategy
  • Daily and weekly reporting of metrics
  • Manage BA feedback/ successes and challenges





Marketing Manager

Coldstream Clear Distillery
07.2021 - 10.2021

A 3-month contract consisting of Social media management, micro-influencer development and responsibilities

  • Help strategize new opportunities and improvements for creative content across various channels
  • Work with designers on various ads and marketing materials
  • Planning and facilitating photoshoots, events and decor
  • Copywriting for ads and organic content
  • Seek out potential partnerships and implement campaigns
  • Guided creative from concept strategy to execution

MARKETING COORDINATOR

CTM PODCAST
04.2020 - 07.2020
  • A ten-week series of why Small Business Matters, sponsored and presented by RBC for 'Chatter That Matters'
  • Analytics reporting each week to track how our social media platforms are doing and assist with growing followers across all social platforms
  • Researching new trends and ways to support small business in Canada, during a pandemic.

WINGS TEAM

RED BULL
01.2019 - 06.2020
  • Premium Brand Ambassador, specializing in conveying expertise on the functional and emotional benefits, properties, events, and athletes associated with the brand.
  • Proficient in tailoring the mental and physical advantages to individual customers and events.
  • Selected to represent Red Bull Canada in an online, international event.
  • Responsible for developing, executing, and reporting results on weekly mission plans.
  • Contribute to Sales Support and participate in the launch of new editions.

BRANDS AMBASSADOR

SDI
09.2017 - 12.2018
  • Event Sampling for top clients including PepsiCo, Rogers, Molson’s, Larissa Kitchens, Leafly, Kit Kat and Jack Links
  • High traffic event locations – Rogers Cup Tennis, CNE, Rogers Centre, Boots and Hearts Festival, Jack Links, TFOB (Toronto’s Festival of Beer),Union station, the Convention Center and Golf tournaments.
  • Award-Winning Pop-Up Store

Education

Skills

  • Microsoft Office Suite – Excel, PowerPoint, Word, Outlook, and Teams
  • Social Media Platforms – Instagram, Facebook and TikTok
  • Video Editing – Final Cut Pro
  • Positive Attitude
  • Superb Executor
  • Problem Solving
  • Team Player
  • Highly Motivated

Accomplishments

  • Graduated on Dean’s List at George Brown College
  • Representing George Brown at the Annual Vanier College case competition
  • 3rd Place in Ontario Colleges Marketing Competition (OCMC)
  • Top sales support for Red Bull Ontario, 2020
  • Represented the “Dream Team” for Red Bull Basement 2020 Global Workshop

Awards

Graduated on Deans List Representing George Brown at the Annual Vanier College case competition Graduated on Dean’s List at George Brown College 3rd Place in Ontario Colleges Marketing Competition (OCMC) Top sales support for Red Bull Ontario Represented the “Dream Team” for Red Bull Basement 2020 Global Workshop

Hobbies and Interests

  • Digital Media
  • Experiential marketing
  • Outdoor activates and new experiences

Languages

English
Native or Bilingual

Timeline

Account Executive

SALT Experiential Marketing
06.2022 - 12.2023

Account Supervisor

SDI
11.2021 - 05.2022

Marketing Manager

Coldstream Clear Distillery
07.2021 - 10.2021

MARKETING COORDINATOR

CTM PODCAST
04.2020 - 07.2020

WINGS TEAM

RED BULL
01.2019 - 06.2020

BRANDS AMBASSADOR

SDI
09.2017 - 12.2018

Tiffany Higgins