Tiffany Higgins

• Client relationship management: Serve as the primary point of contact between the agency and clients.
• Project Coordination: oversee the planning and execution of experiential marketing campaigns.
• Coordinate with various departments to ensure the seamless delivery of projects.
• Proposal Development: collaborate with the creative team to develop compelling proposals for client presentations.
• Problem Solving: address challenges and troubleshoot issues that may arise during campaign execution.
• Budget Management: create and manage budgets for experiential marketing campaigns, budget tracking and reconciliation

Supervisor of a cross-country tour that visits Canadian communities to celebrate Canada's game. Includes live music, interactive hockey experiences, augmented reality, NHL Alumni visits, partner experiences and a VIP

• On-site manager for Ron MacLean and Tara Slone
• Lead for VIP event planning and execution
• Local community main contact
• Conducted daily site walks, asset Management: count, ordering and distribution strategy
• Daily and weekly reporting of metrics
• Manage BA feedback/ successes and challenges

A 3-month contract consisting of Social media management, micro-influencer development and responsibilities

• Help strategize new opportunities and improvements for creative content across various channels
• Work with designers on various ads and marketing materials
• Planning and facilitating photoshoots, events and decor
• Copywriting for ads and organic content
• Seek out potential partnerships and implement campaigns
• Guided creative from concept strategy to execution

• A ten-week series of why Small Business Matters, sponsored and presented by RBC for 'Chatter That Matters'
• Analytics reporting each week to track how our social media platforms are doing and assist with growing followers across all social platforms
• Researching new trends and ways to support small business in Canada, during a pandemic.

• Premium Brand Ambassador, specializing in conveying expertise on the functional and emotional benefits, properties, events, and athletes associated with the brand.
• Proficient in tailoring the mental and physical advantages to individual customers and events.
• Selected to represent Red Bull Canada in an online, international event.
• Responsible for developing, executing, and reporting results on weekly mission plans.
• Contribute to Sales Support and participate in the launch of new editions.

• Event Sampling for top clients including PepsiCo, Rogers, Molson’s, Larissa Kitchens, Leafly, Kit Kat and Jack Links
• High traffic event locations – Rogers Cup Tennis, CNE, Rogers Centre, Boots and Hearts Festival, Jack Links, TFOB (Toronto’s Festival of Beer),Union station, the Convention Center and Golf tournaments.
• Award-Winning Pop-Up Store