Tiffany Cheung
Success-driven B2B Marketer And Project Manager
Toronto,Ontario
Summary
Performance-driven marketing professional with 4 years of B2B marketing and project management experience skilled in creating online and offline marketing plans that enhance branding, engage customers and drive leads.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Assistant Manager, Financial Service
KPMG
Hong Kong
09.2022 - 05.2023
- Developed monthly digital initiatives that enhance brand’s online presence and customer engagement, including WeChat applications and social media campaigns, bringing 10x more engagement.
Assistant Product Marketing Manager
Microsoft
Hong Kong
12.2021 - 08.2022
- Planned new product launch and developed GTM plans for Modern Work solutions suite, including Microsoft 365, Teams, Surface and cybersecurity solutions, to drive product awareness, sales leads and adoption;
- Communicated value and position to sales team and developed tools to support selling process.
Marketing Communication Officer
Microsoft
Hong Kong
08.2019 - 12.2021
- Collaborated with 4 major Product Groups - Cloud, Digital Workplace, Business Applications and Devices, to develop digital marketing campaigns with budget totaling US$128K;
- Worked with Account Team to drive key customers engagement through success stories, events, eDM and sponsorships;
- Led the production of Microsoft’s signature video and podcast programme, contributing to over 50+ productions;
- Measured and analyzed digital campaign performance with Power BI.
Corporate Affairs Assistant
Microsoft
Hong Kong
05.2019 - 08.2020
- Led the annual flagship campaigns, Hour of Code and GirlSpark Infinite 2020, empowering 17,000+ students with digital skills;
- Planned and executed year-long philanthropic projects with nonprofit partners, HKGovt, associations, including job tasting, device donation
- Drove digital transformation of 1000+ NGOs through grants, newsletters, webinars, events and online learning resources
Marketing Assistant, E-commerce
Samsonite Asia Ltd
Hong Kong
11.2017 - 05.2019
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX;
- Produced impeccable marketing copy for website, writing and editing large quantities of content;
- Ran marketing campaigns to drive more traffic to the site.
Commercial and Public Relations Intern
Hong Kong Economic and Trade Office
07.2018 - 08.2018
Social Media Marketing Specialist, Legal and Administration Intern
DHH Law Firm
Moscow
06.2017 - 08.2017
Education
BBA - Marketing
09.2015 - 05.2019
- Recreation Secretary of Management and Marketing Society, 2015 to 2016
- Student Mentor, Faculty of Business, 2018 to 2019
Business Analytics And Web Scraping Certificate -
01.2023 - 05.2023
Cybersecurity Certificate -
07.2022 - 12.2022
Sustainable Business Strategy Certificate - ESG
01.2020 - 12.2020
Skills
Project Management
Digital Marketing
B2B Marketing
Marketing analytics
Business Development
Certification
Project Management Professional (PMP)®
Accomplishments
- Champion award in New World Development Business Competition (2019), South China Morning Post Business Competition (2019), Microsoft Girls in STEM (2018)
- 1st runner-up in Yahoo! University Competition (2019), South China Morning Post Business Competition (2020), Microsoft Internal Hackathon (2019, 2020)
- 2nd runner-up in SmarTone Hackathon (2019)
- Mentor of Youth Programme in St. James and and HKFYG
- Business Advisor of JA Company Programme
Timeline
HKU SPACE - Business Analytics And Web Scraping Certificate,
01.2023 - 05.2023
Assistant Manager, Financial Service - KPMG
09.2022 - 05.2023
Dark Lab Academy By PwC - Cybersecurity Certificate,
07.2022 - 12.2022
Microsoft Certified: Security, Compliance, and Identity Fundamentals
07-2022
Microsoft Certified: Dynamics 365 Fundamentals (CRM)
07-2022
Project Management Professional (PMP)®
02-2022
Assistant Product Marketing Manager - Microsoft
12.2021 - 08.2022
Microsoft Certified: Power Platform Fundamentals
08-2020
Harvard Business School - Sustainable Business Strategy Certificate, ESG
01.2020 - 12.2020
Microsoft 365 Certified: Fundamentals
01-2020
Microsoft Certified: Azure Fundamentals Issued by Microsoft
09-2019
Marketing Communication Officer - Microsoft
08.2019 - 12.2021
Corporate Affairs Assistant - Microsoft
05.2019 - 08.2020
Commercial and Public Relations Intern - Hong Kong Economic and Trade Office
07.2018 - 08.2018
Marketing Assistant, E-commerce - Samsonite Asia Ltd
11.2017 - 05.2019
Social Media Marketing Specialist, Legal and Administration Intern - DHH Law Firm
06.2017 - 08.2017
The Hong Kong Polytechnic University - BBA, Marketing
09.2015 - 05.2019