TIFFANY BROOKS
Los Angeles
Summary
Enterprise-focused executive leader with nearly three decades of experience driving sustained commercial performance, developing leaders at scale, and building durable business and talent systems across Lilly USA. Recognized for translating complex, ambiguous challenges into scalable strategies that align people, process, and performance—delivering long-term sales success while strengthening organizational capability, culture, and execution. Trusted coach and developer of leaders with deep expertise in leadership development, competency model design, and human resource planning. Leadership approach is grounded in care and candor, strategic foresight, and disciplined execution—enabling leaders to navigate change, accelerate results, and build inclusive, high-trust organizations that sustain enterprise value.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Executive Business Director
Eli Lilly & Company
Indianapolis, IN
04.2015 - Current
- Lead sales performance for evolving product portfolios across California, Nevada, and Hawaii, supporting multiple launches across Endocrinology, Psychiatry, Urology, Gynecology, Rheumatology, and Primary Care.
- Built a high-accountability “Team Lilly” culture focused on collaboration and execution, delivering above-plan, top-third performance in 18 of 23 years.
- Integrated enterprise selling capabilities including Value-Based Selling, Omnichannel execution, STEM, and development of Territory Manager and Business Director Competency Models.
- Rebuilt underperforming organizations (2006, 2010, 2015, 2020) through talent upgrades, standards setting, capability development, and execution rigor—resulting in sustained top-third finishes.
- Designed and executed launch strategies driving Top Area performance in 6 of 9 years.
- Partnered with Value & Access teams to secure Blue Shield of California formulary access for two incretin products (wins in 2018 and 2024).
- Influenced Lilly USA through enterprise project work in HR planning, competency models, mentoring, leadership development, account management, and brand strategy.
- Mentor and developer of future leaders through formal mentorship, Account Management development, Business Director training, and Associate-Based Development programs.
Senior District Sales Manager
Eli Lilly & Company
Indianapolis, IN
04.2003 - 04.2015
- Drove growth across multiple therapeutic areas including Women’s & Men’s Health, Neuroscience, Osteoporosis, and Diabetes.
- Recruited, hired, coached, and developed 50+ Territory Managers, building 7 sales teams over 12 years.
- Delivered consistent above-plan, top-tier performance, achieving Top-22% average stock price performance over a 12-year period.
- Earned top product awards in 9 of 12 years.
- Recognized for marketing and brand influence, earning Marketing Excellence Award (2011).
- Demonstrated sustained cross-organizational impact across Diabetes, Women’s Health, and HR functions.
- Awards include #1 or Top Product Awards (9 years), 3× Coaching Champion, 2× Platinum Performer, and 15× Master Performer / Elite Coach.
Marketing Program Specialist
Eli Lilly & Company
Indianapolis, IN
02.2001 - 03.2003
- Co-developed and launched a newly created role, defining strategy, goals, role clarity, and execution standards.
- Designed and delivered customized workshops accelerating sales mastery and supporting rapid market penetration of newly launched products.
- Partnered with Toastmasters to develop facilitation training for Lilly’s enterprise speaker database.
Senior Sales Representative
Eli Lilly & Company
Minnesota & California
06.1997 - 02.2001
- Supported launches and portfolio growth in Women’s Health and Neuroscience.
- Earned Team MVP in first year (1997).
- Finished Top 1% nationally in Neuroscience (1999) with 110% quota achievement.
- Promoted to Associate level in 2000.
Senior Account Executive
Time Warner, Inc.
Minneapolis, MN
10.1995 - 06.1997
- Built a 100-client book of business and secured five major advertising agency accounts.
- Generated over $1M in annual sales.
- Awarded Top Account Executive (1996) for highest ad dollars earned.
Education
Bachelor of Science - Chemistry, Rhetoric & Psychology
University of Minnesota
Minneapolis, MNSkills
- Executive Leadership & Talent Development
- Sales Strategy, Accountability & Launch Execution
- Organizational Design & Succession Planning
- Cross-Functional & Enterprise Collaboration
- Data Analytics & Performance Management
- Integrated Health Systems & Account Management
- Training Program Design & Facilitation
- Six Sigma & Process Improvement
Certification
University of Southern California, Executive Program 2010
Promotions & Awards
15× Master Performer / Elite Coach (2011–2026), 3× Coaching Champion, 5× Peer MVP (BD), Platinum Performer (2019, 2023), Marketing Excellence Award (2011), Top Product Award Recipient (12×)
ENTERPRISE ACCOMPLISHMENTS & LEADERSHIP IMPACT
- Enterprise & Organizational Impact
- Co-developed and led New Associate-Based Development Program (Wave 1–3, 2023–2025).
- Designed Life in Specialty Mentoring Program for Account Management Excellence.
- Faculty member for BD 201 / BD 301 and Advanced FBDP programs.
- Selected as HR Champion (1 of 13 nationally over 20 years).
- Contributor to enterprise initiatives including Project Streamline and Project Prius (Global Max Competency Models).
- Partnered with Women’s Initiative Leading at Lilly (WILL) to establish Lilly as a Lean In corporate sponsor.
- Co-developed a web-based Insulin Franchise platform saving $250K annually.
- Talent Development & Coaching
- Recruited, hired, and developed 90+ sales professionals across 13 teams.
- Coached teams to 16 quota trips and 4 divisional trips.
- Developed future leaders through succession planning leading to promotions, BU roles, Associate assignments, and Marketing Academy graduation.
- Sales & Launch Excellence
- Achieved 100%+ sales results in 18 of 23 years; Top-30% average performance.
- Top-10% Sales: 2008, 2009, 2012, 2014, 2017, 2025
- Top-1% Sales: 2004, 2005, 2010, 2019, 2023
- Led or coached 20+ successful product launches, including:
- Diabetes: Byetta, Jardiance, Trulicity, Mounjaro, Zepbound, Humalog, Basaglar
- Neuroscience: Cymbalta DPNP, Strattera, Zyprexa
- Women’s/Men’s Health: Evista, Forteo, Cialis
Timeline
Executive Business Director
Eli Lilly & Company
04.2015 - Current
Senior District Sales Manager
Eli Lilly & Company
04.2003 - 04.2015
Marketing Program Specialist
Eli Lilly & Company
02.2001 - 03.2003
Senior Sales Representative
Eli Lilly & Company
06.1997 - 02.2001
Senior Account Executive
Time Warner, Inc.
10.1995 - 06.1997
Bachelor of Science - Chemistry, Rhetoric & Psychology
University of Minnesota