Thomas Hall
Pico Rivera
Summary
Extensive experience in sales and marketing within the produce industry, managing relationships with large importers and growers. Proven track record of success in marketing strategies and operations, contributing to significant revenue growth. Served on the National Mango Board from 2018 to 2023, enhancing industry standards and practices. Expertise in navigating the entire supply chain from field to retail, ensuring optimal product delivery and customer satisfaction.
Overview
28
28
years of professional experience
Work History
Sales Manger and Managing Member
Freska Produce International
Oxnard
10.2010 - Current
- Devised and executed marketing strategies to meet sales objectives across diverse product lines, establishing Freska Produce as a leading importer of mangos from Mexico, Ecuador, Peru, and Brazil.
- Established compliance procedures with applicable regulations and laws.
- Negotiated contracts with vendors for favorable terms and pricing.
- Analyzed market trends and competitor activities to enhance business strategy.
- Cultivated partnerships with growers in Peru, Ecuador, Brazil, and Mexico to provide weekly pricing updates and manage quality issues.
- Managed corrugated inventories while collaborating with packing sheds to resolve operational challenges.
Sales Manager
Coast Tropical
San Diego
01.2002 - 10.2009
- Participated in negotiations with vendors regarding product purchases or contracts over seeing sales and managing several of their product lines including mangos, limes, bananas.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Executed strategic sales plans to expand customer base and revenue.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Managed daily operations of sales department, including supervision of staff members.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
Pineapple Coordinator
Del Monte Fresh Produce - Corporate Office
Coral Gables
01.1999 - 01.2001
- Coordinated all pineapple-related activities for Del Monte Fresh Produce across USA sales offices.
- Determined weekly volume requirements for various sales offices to maximize national revenues.
- Acted as liaison between sales and production teams in Costa Rica and Hawaii regarding anticipated volumes and quality issues.
- Collaborated with marketing team to develop strategies generating $100 million in pineapple sales.
- Created and reported annual budgets for pineapple production and sales initiatives.
Sales Manager
Del Monte Fresh Produce Co
Santa Fe Springs
07.1997 - 01.1999
- Negotiated with vendors for optimal product purchases and contract terms.
- Provided technical support to customers, addressing inquiries about pineapples, bananas, and melons.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
Education
Bachelor of Science - Agronomy And Crop Science
California State Polytechnic University, Pomona
Pomona, CA07-1997
Skills
- Market analysis
- Sales forecasting
- Regulatory compliance
- Contract negotiation
- Inventory management
- Customer relationship management
Timeline
Sales Manger and Managing Member
Freska Produce International
10.2010 - Current
Sales Manager
Coast Tropical
01.2002 - 10.2009
Pineapple Coordinator
Del Monte Fresh Produce - Corporate Office
01.1999 - 01.2001
Sales Manager
Del Monte Fresh Produce Co
07.1997 - 01.1999
Bachelor of Science - Agronomy And Crop Science
California State Polytechnic University, Pomona
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