Thomas Cancilla
Stony Plain,AB
Summary
Strategic executive leader with proven track record in driving organizational success and fostering team collaboration. Adept at developing and implementing high-impact strategies, ensuring operational excellence, and adapting to dynamic business environments. Strong communicator with expertise in sales management, operational optimization, financial oversight, and stakeholder engagement, consistently delivering measurable results.
Overview
26
26
years of professional experience
Work History
General Sales Manager Western Canada
Spicers Canada
03.2024 - Current
- Team management across 7 Spicers Western Canadian branches including sales specialist, merchandising coordinators, and technical services team members.
- Multiple P&L responsibilities across various lines of business.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Sales Manager
Spicers Canada
05.2023 - 02.2024
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Liaised with management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with regional and other teams nationally to maintain consistent message and experience.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
VP Regional Operations
WCD (West Canadian Digital Imaging)
03.2020 - 05.2023
- Managed financial, operational and human resources to optimize business performance.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Created additional revenue streams by introducing new product lines, boosting revenue 10%.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Fostered performance development of operational leaders through ongoing coaching and mentoring on best practices.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate various product lines.
- Monitored industry trends, keeping current on latest changes and competition in Digital Print, Signage, and Information Management.
General Manager of Operations
WCD
10.2009 - 05.2023
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
- Enhanced and redefined organizational structure to maintain competitive edge across territories.
- Trained, coached and mentored over 200 staff to support smooth onboarding.
- Improved productivity while reducing staffing and operational costs by 25%.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed systems and procedures to improve operational quality and team efficiency.
- Increased profit by streamlining operations.
Manufacturing Supervisor
Quebecor World
05.2004 - 10.2009
- Supervised 130 union press room personnel, keeping production schedules on track to meet tight deadlines.
- Tracked new material shipments and coordinated flow of materials at different stages of manufacturing to align with procurement expectations.
- Evaluated suppliers to maintain cost controls and improve operations.
- Anticipated and addressed production problems, material shortages, equipment malfunctions, and unavoidable delays.
- Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Revitalized operational structures and procedures to successfully control turnover and waste, enhance output, and boost overall quality.
Customer Account Manager
Xerox
01.2000 - 03.2004
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price.
- Educated clients on new products or services to increase customer engagement with brand.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Developed and implemented strategies to increase client retention.
- Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
- Identified key entry points to enhance market penetration and maximize returns.
Education
High School Diploma -
Westwood Collegiate
Winnipeg, MBSkills
- Operational efficiency analysis
- Leadership and Team Development
- Sales Leadership
- 5S Lean Manufacturing Training
- Empowerment Training
- Level 1 Operator HP Indigo 15k Certified
- Sales skills enhancement
- P & L Budget Management
- Strategic planning
- System Integration and Automation
- Relationship building
- Solution selling
Accomplishments
- Lead sales and operational teams of 200 staff members (including directors, managers, and supervisors).
- Spearheaded acquisition of large national retailer growing revenue by $1M.
- Increased overall revenue recovery from $27M to $37M annually in 3 years post Covid.
- Elected Director/ Treasurer on Alberta Sign Association 2021 to Present, entering third 2 year term till 2027
Timeline
General Sales Manager Western Canada
Spicers Canada
03.2024 - Current
Sales Manager
Spicers Canada
05.2023 - 02.2024
VP Regional Operations
WCD (West Canadian Digital Imaging)
03.2020 - 05.2023
General Manager of Operations
WCD
10.2009 - 05.2023
Manufacturing Supervisor
Quebecor World
05.2004 - 10.2009
Customer Account Manager
Xerox
01.2000 - 03.2004
High School Diploma -
Westwood Collegiate
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