Summary
Overview
Work History
Education
Skills
Websites
Languages
Affiliations
Timeline
Generic

Theresa Ullyot

Waterloo,ON

Summary

Successful business growth generalist with a proven track record in marketing, lead generation, conversion, client services, account management, and revenue growth. Adept at developing strategies and utilizing effective industry trends. Passionate about driving results through innovation and relationship building.

Overview

20
20
years of professional experience

Work History

Owner/Operator

Bridge N Brighten Respite And Visiting Services
03.2020 - Current
  • Developed business plan, won regional grant based on plan, marketing and execution of plan.
  • Managed day-to-day business operations.
  • Spoke professionally with customers regarding plans of care, gathering all necessary information to make recommendations and address issues.
  • Assessed income and expenses and adapted plans to improve profit levels.
  • Consulted with team members to assess needs or clients and families and propose optimal solutions.
  • Developed and nurtured lasting customer relationships by projecting a professional company image and responding quickly to logistical and scheduling issues.
  • Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.

Sales and Marketing Manager

Furnace King Home Services
03.2021 - 04.2022
  • Orchestrated company-wide transformation, optimizing sales, marketing, and client communication
  • Pioneered Service Advisor roles, driving revenue growth and client satisfaction
  • Directed digital and traditional marketing, content, and SEO strategies
  • Executed ROI-focused paid advertising campaigns
  • Established and managed a productive out-of-office call center
  • Innovated revenue-generating programs and marketing collateral for HVAC technicians
  • Overhauled the website, achieving significant traffic shift from paid to organic
  • Managed vendor relationships, IT, videographers, web development, and more
  • Led database cleanup, enhancing marketing and data utilization.

Manager of Marketing for Accredited Businesses

Better Business Bureau - Central Ontario
04.2019 - 04.2020
  • Consulted and trained small to medium size business owners, and assisted them in executing digital marketing strategies, achieving higher ROI and lead generation.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Performed market segmentations, targeting and positioning for each product line.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.

Marketing Manager

Crosby Auto Group
01.2015 - 04.2019
  • Directed comprehensive marketing strategies, content creation, and SEO initiatives.
  • Managed budgets exceeding $400 000 annually
  • Attained all departmental marketing goals across all dealerships.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Generated a 400% sales increase in 2018 with the opening of Audi KW that year.
  • Analyzed reports, collaborated with stakeholders, and maintained vital relationships.
  • Sponsored and assisted in organization of events such as fundraising with organizations such as Alzheimer's Society's Winter Warmer, the grand opening of Audi's new showroom, and the annual golf tournaments.

Director of Client Services

Boost Media Solutions
01.2004 - 02.2010
  • Played a pivotal role in company's early success as an early contributor to regular Board of Director's and planning meetings.
  • Trained automotive dealers across Canada in digital marketing
  • Managed a team of 25 client services representatives
  • Established a national call center, and devised training programs.
  • Managed existing and developed new client relationships, identifying risk and growth opportunities.
  • Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes and followed up to achieve resolution.
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Mentored departmental team, boosting efficiency, success and morale among employees.

Education

Diploma - Business Marketing, Sales and Marketing

Automotive Business School of Canada
Barrie, ON
12.2003

Bachelor's Degree - Honours Social Development Studies

University Of Waterloo
Waterloo, ON
12.2000

Skills

  • Lead Generation
  • Database/Email Marketing and Sales Development
  • Marketing and Advertising
  • Client Service
  • Business Development and Outreach
  • Paid Advertising (Google PPC)
  • Budget Development
  • Content Marketing
  • Social Media Strategy and Management
  • Account Oversight
  • Coaching and Mentoring
  • Verbal and Written Communication
  • SEO
  • Project Management
  • Strategic Project Planning
  • Database Marketing
  • Excellent Written and Verbal Communication
  • Analytical Skills
  • Product Branding
  • Program Creation and Implementation
  • Sales Growth
  • Copywriting

Websites

Languages

English
Native or Bilingual
Korean
Limited Working
French
Elementary

Affiliations

Westvale Community Association - Currently Co-Chair on Board of Directors, Newsletter Editor, and volunteer since 2013.

Movati Gym and Yoga - Active member since 2013

Dovetale Writers - Member- Publication- Taking a Bite of the Apple - A book of short stories

Timeline

Sales and Marketing Manager

Furnace King Home Services
03.2021 - 04.2022

Owner/Operator

Bridge N Brighten Respite And Visiting Services
03.2020 - Current

Manager of Marketing for Accredited Businesses

Better Business Bureau - Central Ontario
04.2019 - 04.2020

Marketing Manager

Crosby Auto Group
01.2015 - 04.2019

Director of Client Services

Boost Media Solutions
01.2004 - 02.2010

Diploma - Business Marketing, Sales and Marketing

Automotive Business School of Canada

Bachelor's Degree - Honours Social Development Studies

University Of Waterloo

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Theresa Ullyot