THERESA KOETSIER
Langley
Summary
Currently employed at Iconix Waterworks (LP) as a Regional Account Manager. My main responsibilities are working with major accounts / major projects. Networking with Organizations and Municipalities associated with the deep civil construction industry. Continuing to develop strong relationships with Metro Vancouver Regional District and the City of Vancouver meet as well as a variety of Engineers to ensure company represented products are specified on current or future projects. Assist with coaching new team members in product knowledge and sales. In my previous role with Iconix Waterworks I was the Regional Sales Manager, based in Edmonton, AB. My responsibilities were to ensure the team meets the obligations and objectives of the company initiatives that require implementation throughout the business regions. Create a collaborative team environment that aligns with the company vision and expectations. Empower and coach the Account Managers by clearly defining the expectations of their role, while providing the needed resources to execute and meet their obligations to the business.
Experienced with strategic account management, cultivating long-term client relationships, and driving revenue growth. Utilizes effective communication and negotiation skills to align client needs with business objectives. Track record of successfully managing regional territories and leading teams to achieve high performance.
Overview
2026
2026
years of professional experience
Work History
Regional Account Manager (current) Regional Sales Manager (previous)
Iconix Waterworks (LP) Previously Corix Water Products (GP) Inc.
01.2014 - Current
- Managed account managers in 3 Regions with mechanical and municipal accounts
- Implement strategies to drive new business through new and existing customers
- Independently managed the region, reporting to Senior leaders in the business
- Identify new products, introduce and train personnel to sell and work with Vendors
- Increase market share throughout the Regions with existing & new products
- Coach and Mentor, the Account Managers in their respective regions
- Provide assistance with project management for major projects / opportunities
- Prioritizing the needs of customers and fellow employees resulting in efficient work practices
- Work with other business divisions in the business building a cohesive and professional approach
- Presented quarterly to management, reviewing P & L statements, Region growth, Market trends, Diversification opportunities, Account Manager major wins, Competition review, Target opportunities
- Bridging my mechanical expertise on the 2nd Narrows Tunnel Project – Valves & Actuation
- I understand the needs of each customer, and provide exceptional customer service and quality quotations for projects
- Project Manage / oversee each project with a Project Coordinator in house to ensure deliverables are met for the customer.
- Consistently review drawings for each project, clarifying requests and updating any industry challenges to the customer, potentially multiple times.
- Established strong client relationships through regular communication, attentive service, and prompt issue resolution.
- Managed account performance metrics, consistently tracking progress toward sales objectives and targets.
- Executed strategic account plans to drive product adoption and increase market penetration.
- Increased revenue by identifying growth opportunities within existing accounts and cross-selling additional products or services.
- Developed robust sales pipelines by networking at industry events, actively pursuing leads, and nurturing professional connections.
- Achieved or exceeded company-defined sales quotas.
- Met existing customers to review current services and expand sales opportunities.
- Negotiated prices, terms of sales and service agreements.
Western Canada Sales Manager
WaterGroup Companies Inc.
01.2012 - 01.2013
- Managed a group of sales representatives and agents in 4 Province & 2 Territories
- Responsible for recovering market share and achieving budgets in the Regions
- Accountable for the management and oversight of 1000+ accounts
- Prepare, co-ordinate and negotiate customer contracts for current and prospective business opportunities
- Achieved stated sales and EBITDA profit objectives
- Developed and implemented short / long term sales and marketing strategies
- Evaluated and analyzed current business, developed objectives and targets to achieve growth initiatives throughout the regions
- Implemented strong brand recognition during their transition strategy
- Tirelessly championed new product launches in the Western Region
- Prepared annual forecasts for the region
- Promoted WaterGroup’s image at a variety of venue’s, tradeshows within the industry
- Developed and executed sales strategies to achieve quarterly targets.
- Trained and mentored new sales team members on product knowledge and techniques.
Product Support Sales Manager
Finning (Canada)
04.2008 - 01.2012
- Annually reviewed sales rep compensation (salary/commission structure for 230 reps)
- Provided leadership and direction to entry level sales employees
- Reorganized the department to be more strategic in sales
- Created sales strategies for a narrowed product support focus
- Developed attainable and expanded Benchmarks for workgroup
- Built strong interdepartmental collaboration and cross fertilization
- Reviewed contracts and proposed new business opportunities
- Negotiated and Reviewed customer contracts for current and prospective business
- Successfully supervised 16 personnel, inclusive of human resource functions, coaching and training
- Executed budgetary controls, variance analysis and forecasting of territory
- Met all required safety aspects required for this role, both on and offsite
- Redeveloped an online sales training program for inside sales and sales interns
- Delivered a joint venture with Finning (Canada’s) Heavy Duty Gear store and APG (Div. of Golf Town)
- Reviewed and clarified a stronger Brand
- Strategically planned a strong sales training program using the Caterpillar model
- Executed budgetary controls, variance analysis and forecasting on territory.
- Coordinated and facilitated promotional campaigns for the Heavy Duty Gear Store
- Implemented Strategic Planning of the Caterpillar sales training for the entire sales force (189 sales reps)
District Sales Manager (Alberta, Cranbrook & Northern BC, NT & YT)
WaterGroup Companies Inc.
2005 - 01.2008
- Initially hired as the Northern Alberta sales manager in December 2005, In October of 2006 I took over the remainder of Alberta and quickly realized an 8.5% increase in sales for the remainder of 2006, a 26.5% increase for the last 3 months of 2006.
- In the original role I provided a repositioning for WaterGroup’s business, where previously they did not have current representation
- Streamlined business activities with updated customer base information.
- Identified/Negotiated key business opportunities for growth of the WaterGroup brand & sales opportunities in the market place
- Achieved immediate growth in the market in the first year
- Developed strong business strategies for growth and development
- Designed & executed extensive training programs for the customer base, governmental and federal agencies
- Vice President, CIPH Board Calgary, Alberta
Education
COR - Leadership For Safety Excellence
Alberta Safety
Leduc, AB01.2015
Sales Management
Rutgers University
New Jersey, USA01.2012
Real Time Coaching
Excel Group Development
Edmonton, AB01.2009
J.D. - Leadership 1
NAIT
Edmonton, AB01.2008
Management
Grant MacEwan College
Edmonton, AB01.2007
Certified Water Technician Certificate - undefined
Canadian Water Quality Association
Toronto, ON01.1997
Skills
- Advancing an energetic organizational culture through leadership in Sales
- Business Intelligence metrics monitored and defined with Marketing Objectives
- Influentially Communicate with a variety of Key stakeholders (Executives, Government, Internal Departments & Owners)
- Computer skills: Office, CRM, DBS, Coda, On Demand, EQS, QAD, NAV, Fleet complete, Concur, Nexonia, Halogen and JPL
- Confidently motivate business growth in all areas including business development
- Creatively produced innovative sales campaigns increasing margins by 32%
- Crisis/Risk Management reviewed and strategized solutions
- Developed a strong cyclical strategy with a sales force for over 230 Reps with 16,000 customers
- Developed actionable lead/prospecting tracking dashboards, KPI’s, Targets and Sales Strategies
- Developed benchmarks and best practices for sales teams
- Developed sales education for WaterGroup & Finning & Iconix (Corix) (Internal / External)
- Developed sales education with a third party for Finning sales force and managers (7 Steps of Selling)
- Engaging decision makers on major opportunities, developing market share
- Highly tactical in all negotiations with SME and Stakeholders
- Implemented cost reductions, productivity and quality improvement programs to enhance company profits
- Negotiated contracts for the Heavy Duty Gear Store (CAT Brand) online merchandise store
- Performance Optimization, Business Planning, Gantts, Budgets & Forecasting
- Presented ideas to teams at regional meetings, engaging feedback from sales representatives and agents
- Product Introduction/management
- Reporting monthly sales growth targets, market share, pipelines, budget to forecast
- Responsible for multi-site operations (up to 4 Provinces & 2 Territories) with a team of 25 Direct/Indirect Reports
- Responsible for monthly P&L statements, and monitoring future growth potential
- Territory management
- Revenue growth
- Performance tracking
- Public speaking
- Industry expertise
- CRM proficiency
- Contract management
- Financial acumen
- Trend tracking
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Reliability
- Organizational skills
- Team leadership
- Active listening
- Effective communication
- Adaptability and flexibility
- Team building
- Product knowledge
- Interpersonal skills
- Sales process
- Conflict resolution
- Strategic planning
- Pipeline management
Timeline
Regional Account Manager (current) Regional Sales Manager (previous)
Iconix Waterworks (LP) Previously Corix Water Products (GP) Inc.
01.2014 - Current
Western Canada Sales Manager
WaterGroup Companies Inc.
01.2012 - 01.2013
Product Support Sales Manager
Finning (Canada)
04.2008 - 01.2012
Management
Grant MacEwan College
Certified Water Technician Certificate - undefined
Canadian Water Quality Association
District Sales Manager (Alberta, Cranbrook & Northern BC, NT & YT)
WaterGroup Companies Inc.
2005 - 01.2008
COR - Leadership For Safety Excellence
Alberta Safety
Sales Management
Rutgers University
Real Time Coaching
Excel Group Development
J.D. - Leadership 1
NAIT
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