Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Theo Southworth

Toronto,Canada

Summary

Accomplished marketing professional with over 10 years of experience in strategic planning, stakeholder relations, and team leadership. Adept at developing and executing marketing initiatives at local, regional, and national levels. Skilled in account management, partnership development, and business operations within the advertising and experiential marketing sectors.

Overview

13
13
years of professional experience

Work History

Senior Director, Account Service

The Mint Agency
Toronto, Canada
01.2024 - 02.2025
  • Regularly met with executive clients to discuss developments of 1 & 5-year plans
  • Led integrated agency teams (IAT) for major programs such as PROLINE, OLG Brand Planning 2025, and U30 Revitalization Project
  • Managed multiple account teams across the experiential marketing (XM) and advertising business, overseeing Account Directors, Associate Directors, Account Supervisors, Account Managers, and Account Coordinators
  • Served on the Senior Leadership Team (SLT), responsible for guiding the agency through hiring, downsizing, employee appreciation, budgeting, and growth initiatives
  • Managed partnership development for OLG with PROLINE and community programming

Account Director

FUSE Create
Toronto, Canada
03.2020 - 01.2024
  • Directed client projects with an increased scope on business operations, including finance management and strategic development
  • Developed briefs and pitches for marketing campaigns and advertising initiatives
  • Strengthened relationships internally and externally, managing 4 direct reports, 3 integrated departments, and multiple brand partnerships
  • Led partnerships including Canadian Hockey League (CHL), Montreal Canadiens (NHL), Whistler Blackcomb, Pinball Clemons Foundation, and CIBC Run for the Cure

Account Supervisor

FUSE Create
Toronto, Canada
11.2016 - 03.2020
  • Managed business developments, market trends, and strategic planning for CIBC's Sponsorship portfolio
  • Provided client presentations, pitches, and reports to key stakeholders
  • Brokered and managed partnerships such as CHL, Whistler Blackcomb, Alpine Canada, and CIBC Run for the Cure

Account Manager

Behaviour. An Ideas Company.
Toronto, Canada
09.2015 - 11.2016
  • Trained and coached over 100 TELUS sales professionals and promotional staff across national events
  • Collaborated with media partners (Sportsnet, TSN) to optimize event coverage for the IIHF World Junior Hockey Tournament
  • Managed sponsorship accounts for the CFL, Hockey Canada, and TELUS community programs

Account Manager

BOOM! Marketing (a division of 6Degrees)
Toronto, Canada
01.2014 - 09.2015
  • Developed event strategy and execution for brands such as Absolut Vodka, The Glenlivet Scotch, Jameson Irish Whiskey, and Cupcake Wines
  • Ensured compliance with licensing and promotional standards

Account Coordinator

BOOM! Marketing (a division of 6Degrees)
Toronto, Canada
06.2012 - 01.2014
  • Planned over 600 retail events annually, integrating spirits brands into major Canadian retail outlets
  • Developed digital and social media strategies to enhance brand visibility and engagement

Education

Bachelor of Arts - Business & Communications

Brock University
St. Catharines, ON

Skills

  • Stakeholder Relations
  • Strategic Planning
  • Team Leadership
  • Project Management
  • Concept Development
  • Social & Media Planning

References

Available upon request.

Timeline

Senior Director, Account Service

The Mint Agency
01.2024 - 02.2025

Account Director

FUSE Create
03.2020 - 01.2024

Account Supervisor

FUSE Create
11.2016 - 03.2020

Account Manager

Behaviour. An Ideas Company.
09.2015 - 11.2016

Account Manager

BOOM! Marketing (a division of 6Degrees)
01.2014 - 09.2015

Account Coordinator

BOOM! Marketing (a division of 6Degrees)
06.2012 - 01.2014

Bachelor of Arts - Business & Communications

Brock University

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