Thelma Emenalo
Ottawa,Canada
Summary
Marketing professional skilled in developing and executing effective strategies to drive brand growth and engagement. Thrives in dynamic environments, leveraging strategic thinking to execute impactful marketing initiatives that achieve business growth and brand success. Known for strategic thinking, creativity, and reliability.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing strategist
Independence Robotics
01.2025 - Current
- Developed targeted marketing campaigns to position Independence Robotics as a leader in affordable assistive robotics
- Identifying and securing partnerships with healthcare institutions and industry stakeholders to create market credibility
- Crafting digital-first campaigns focused on brand awareness, lead generation, and customer engagement
Sales Associate
Home Depot
09.2024 - 02.2025
- Promoted Home Depot’s home cleaning services, consistently exceeding daily sales targets by 15%.
- Educated customers on product offerings and represented the company at major events like the Ottawa Home Show, securing a 60% increase in service bookings.
- Helped customers locate products and checked store system for merchandise at other sites.
Public Relations Manager
Red Media Africa
01.2023 - 08.2024
- Led award-winning PR strategies for Fortune 500 brands like Reckitt, Unilever, Paramount and Heineken (Nigerian Breweries), achieving 95% YoY client retention
- Secured 20+ high-profile media placements, increasing brand visibility by 35%.
- Directed PR and influencer marketing campaigns and also organized strategic events, contributing to prestigious PR awards like the Brand Communicator Award and Nigerian Marketing Awards.
- Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
Project Manager
British Council
08.2023 - 10.2023
- Coordinated annual BUILA (British Universities International Liaison Association) conference
- Managed team members to ensure tasks were completed on time and within budget
- Provided clear direction to internal teams, setting expectations and due dates for deliverables
- Managed project budget and oversaw expenditures to keep costs controlled and within budget parameters
Junior Brands Manager
Robert Taylor Media
09.2022 - 01.2023
- Collaborated with cross-functional teams on 360 campaigns spanning digital, experiential, and promotions.
- Worked with Senior account manager to produce and write press releases, newsletters and presentations for client’s accounts
- Oversaw campaign execution and ensured alignment with client branding and strategy
Public Relations Intern
Faith Academy
12.2021 - 03.2022
- Created social media content for Facebook, Twitter, Instagram, and YouTube.
- Assisted with the development of promotional materials such as brochures, flyers, and newsletters.
- Drafted press releases and feature articles about company news or special events.
Copywriting Intern
CreativeXone Limited
09.2021 - 11.2021
- Managed editorial calendar to ensure timely publication of articles and other content pieces across multiple platforms including print, web, and social media channels.
- Produced original, creative content for promotional advertisements and marketing materials.
- Rewrote website copy for improved SEO, resulting in higher organic search rankings.
Education
Ontario Graduate Certificate - Marketing Management
Algonquin College
Ottawa, ON04-2025
Bachelor of Science - Mass communication
Covenant University
08-2022
Skills
- Sales
- Communications and brand strategy
- Event management
- Marketing and brand management
- Influencer marketing
- Campaign management
- Attention to detail
- Excellent communication
- Creative thinking
- Client relationship management
Certification
- Heineken Responsible Marketing Code – The Heineken Company
- Certified Member, Nigerian Institute of Public Relations (NIPR)
- Coursera professional development completed in Relationship Management, Rice University
- Coursera professional development completed in Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and More, Reinventing Higher Education
- Coursera professional development completed in Management of Fashion and Luxury Companies, Universita Commerciale Luigi Bocconi
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Marketing strategist
Independence Robotics
01.2025 - Current
Sales Associate
Home Depot
09.2024 - 02.2025
Project Manager
British Council
08.2023 - 10.2023
Public Relations Manager
Red Media Africa
01.2023 - 08.2024
Junior Brands Manager
Robert Taylor Media
09.2022 - 01.2023
Public Relations Intern
Faith Academy
12.2021 - 03.2022
Copywriting Intern
CreativeXone Limited
09.2021 - 11.2021
Ontario Graduate Certificate - Marketing Management
Algonquin College
Bachelor of Science - Mass communication
Covenant University
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