Jacqueline Davis
Marketing Leader
Stittsville,ON
Summary
Innovative data-driven marketing leader with over 23 years' experience developing and optimizing marketing strategies, producing enriched digital experiences that drive demand, and strong brand story telling through content creation.
Overview
18
18
years of professional experience
1
1
Certificate
Work History
Director, North America Marketing
Solera
Remote
01.2021 - Current
- Manage a team of marketers supporting 6 business units
- Responsible for marketing strategies resulting in lead to revenue growth ranging from 40 - 1200% thru various channels such as eCommerce, digital, and outbound promotional campaigns
- Develop and present marketing reports including campaign tracking, marketing revenue contribution, customer acquisition, and brand awareness traction to the C-Suite and other key stakeholders in the business
- Jan 2021 launched a new brand inclusive of new messaging for digital channels like website, social, and media
Head of Marketing
Kivuto
Ottawa
05.2019 - 12.2020
- Established go-to-market strategies, set growth targets, and managed all aspects of marketing including team structure, budget, and martech stack
- Generated 41% of overall 2020 new business revenue for the B2B SaaS business thru ongoing digital campaigns while improving overall brand reach by 114%
- Developed a content strategy that generated 100+ assets within 18 months, supporting various product growth strategies for B2B.
Director, Digital and Demand Marketing
Hansen Technologies, Sigma
Toronto, Ontario
01.2018 - 05.2019
- Responsible for all aspects of demand funnel including global campaigns, events, digital marketing, content syndication, and reporting
- Managed target driven inside sales responsible for qualifying MQL's to SAL's
- Exceeded demand targets by 40% & expanded brand awareness by 67%
- Received employee success award for outstanding performance for new global brand launch.
Consultant - Virtual Marketing Advisor
Elevate Group
04.2017 - 12.2017
- Collaborated with teams to define, strategize, and implement marketing and web strategies
Snr Manager
Amdocs
08.2012 - 04.2017
- Trained and mentored a 50+ person global marketing team on digital marketing best practices, demand waterfall methodology, and campaign framework best practices
- Produced and implemented a global marketing / sales data management strategy and policy
- Led large corporate marketing initiatives that drove brand awareness and lead opportunity generation
- Implemented Marketo globally with integrations to SFDC and Tableau
- Increased contact acquisition by 25%
- Reduced cost per lead by 83% while yielding 2x industry average campaign results
- 3X award winner including recognition as part of "Amazing Women of Amdocs".
Marketing Manager
Amdocs
Ottawa
08.2010 - 08.2012
- Implemented and managed all marketing initiatives, content curation, and promotional strategies including webinars, workshops, virtual events, product launches, training/information sessions, and events
- Managed a $1M+ marketing budget
- Awarded recognition for creating opportunities with C-lvl prospects in key tier 1 accounts.
Snr Client Manager
Intouch Survey Systems
Ottawa
01.2008 - 08.2010
- Managed marketing projects for clients in B2C environments, focusing on lead capture and digital customer service feedback
- Notable clients included Mercedes Benz, Nationwide Insurance, General Motors, Jean Coutou Pharmacy, A&W, and Canada Post.
Snr Manager
Adobe
Ottawa
08.2004 - 12.2007
- Managed a team of 15 North American tele qualification specialists and 4 tele qualification teams across Europe, responsible for qualifying MQL's to opportunities for regional sales
- Collaborated with cross-functional teams to deploy SiriusDecisions best practices on presales qualification and lead routing for 5+K leads per day worldwide
Education
Bachelor of Arts - Communications And Media
Wilfrid Laurier University
Diploma, Business Administration Marketing - Marketing
Georgian College of Applied Arts And Technology
05.2001 -
Skills
Digital Marketing (Social, SEO, SEM)undefined
Certification
CM - Certified Manager Certification
Timeline
Director, North America Marketing
Solera
01.2021 - Current
Head of Marketing
Kivuto
05.2019 - 12.2020
Director, Digital and Demand Marketing
Hansen Technologies, Sigma
01.2018 - 05.2019
Consultant - Virtual Marketing Advisor
Elevate Group
04.2017 - 12.2017
Snr Manager
Amdocs
08.2012 - 04.2017
Marketing Manager
Amdocs
08.2010 - 08.2012
Snr Client Manager
Intouch Survey Systems
01.2008 - 08.2010
Snr Manager
Adobe
08.2004 - 12.2007
Diploma, Business Administration Marketing - Marketing
Georgian College of Applied Arts And Technology
05.2001 -
Bachelor of Arts - Communications And Media
Wilfrid Laurier University
Marketing Achievements
Marketing Professor at Algonquin College
Experienced Industry Speaker
Marketo Conference
SMA World
Algonquin College
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