Tharanga Senarathna

• Assist students with course registration on Workday, conduct graduation checks and support academic advisors
• Provide support to new students with information related to British Columbia, Canadian education systems and UBC.

• Provided marketing and administrative support to the institute
• Demonstrated experience in project management methodologies and processes
• Handled events and social media pages of the faculty.

• Provided administrative, Canvas, and Zoom facilitation support to the Canadian Pharmacy Practice Program.
• Facilitated workshops designed to increase awareness about available learning resources.
• Published student communications.

• Formulated and executed comprehensive promotional plans; deployed communication strategies that enhanced program visibility and resulted in a 30% increase in student applications
• Monitored SEO, social media, and website performance and developed monthly report on website and social media traffic, turning data into actionable information.
• Provided supervision for graphic design and video content development and oversaw advertising copy curation for press ads, social media stories and ads, TV ads, and radio commercials
• Ensured communication strategies align with the college's broader goals and support the modernization of College's communications and marketing function
• Supervised and managed unionized staff, including hiring, evaluating, and mentoring subordinates.
• Managed budgets, marketing partnerships, and sponsorships in a public sector environment.

• Successfully increased student enrolment and retention through targeted marketing campaigns.
• Oversaw and continuously updated all modes of enquiries and customer engagement points including the university website, social media channels, web forms, and Google ads.
• Reported to the Director of Strategic Communications & Marketing and collaborate with internal partners such as the Strategic Transformation Office, Student Services, and IT Services.
• Collaborated with internal partners on student recruitment materials.
• Developed data-driven strategies and plans, including reputation management.

• Developed and implemented comprehensive marketing plans to support student recruitment and retention
• Collaborated with media production and advertising companies to print, publish, develop multi-media designs
• Organized recruitment and community engagement events and handled media relations
• Identified and prioritized communications and marketing opportunities, translating them into an annual communications and marketing plan
• Collaborated with Student Services, IT Services, and external agencies to create student recruitment materials and strategies for current student communication
• Surfaced student success stories for publication by the Communications team.

Head-hunted for the Assistant Manager Marketing position and was promoted as the Manager Marketing by the end of my probation period.

• Oversaw the brand toolkit: Conveyed organizational brands effectively through various marketing and communications materials that enhanced the credibility of the brand
• Utilized a collaborative approach with agencies, designers, copywriters, photographers, and videographers
• Managed electronic and print marketing communications, including social media channels, digital signage, and newsletters
• Executed human resources tasks by hiring, supervising, recruitment, training, mentoring evaluation, and performance management of staff.

• Coordinated the development and execution of communication strategies
• Surfaced student success stories for publication on social media, radio, TV, and press
• Spearheaded social media platforms (Facebook, LinkedIn, IG) and digital media campaigns (web and email campaigns)
• Partnered with Student Services, I.T Services, and external agencies to promote degree programs
• Demonstrated considerable knowledge of publishing, print, and multi-media design and production processes
• Collaborated on student recruitment materials and communication strategies with internal partners
• Managed internal resources like a brand toolkit.