HubSpot
Tessa Uez
Marketing Manager
Seaforth,ON
Summary
Creative and driven Marketing Communications professional; passionate about writing, storytelling and developing marketing strategies.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager
Accelerator Centre
Waterloo
2021.07 - Current
- Developed high-quality and engaging content that aligned with company goals and target audience, including blog posts, podcasts, videos, case studies, social media posts, etc.
- Crafted marketing strategies that outlined goals, target audience, content topics, and distribution channels for new programs, events, and resources
- Demonstrated thorough understanding of target audience's needs, preferences, and pain points to create content that resonated with them and fostered engagement
- Determined how and where to distribute content, including social media, email marketing, landing pages, etc.
- Monitoring content performance and used analytics tools to track key metrics and adjusted content strategies based on data
- Created and managed email marketing campaigns to nurture leads and engage with subscribers
- Managed, developed, and implemented social media content across all social platforms
- Identified and shared relevant third-party content to help position clients as industry leaders
- Collaborated with other departments to promote and enhance offerings
Freelance Content Writer
Self Employed
Waterloo
2021.01 - 2021.07
- Wrote and edited accessible content for public and private sector organizations
- Collaborated with clients to develop content that aligned with their brand, values and goals
- Created and proofread social media posts to promote launch of new company
Content Marketer
eSolutions Group
Waterloo
2019.09 - 2020.09
- Scheduled, wrote, and designed social media content and email blasts to engage with customers
- Wrote, edited and proofread blogs, web content, media releases, posters, internal newsletters, etc.
- Consistently achieved monthly sales targets for subscription-based service using varied marketing campaigns
- Worked directly with clients to develop communications pieces that supported launch of their web-based eProcurement platform
- Coordinated internally with executives and cross-functional teams to track progress
Marketing Assistant (Contract)
ShipperBee
Guelph
2019.04 - 2020.07
- Performed research and organized results in database to create competitive analysis on similar companies
- Used graphic design skills to create templates and presentations to promote services to potential investors, while upholding brand standards
- Utilized photography skills to shoot, edit and create visual assembly guide for employee's reference
- Created and edited copy for website, newsletter, job postings, etc.
Communications Assistant (Internship)
The Region of Waterloo
Kitchener
2018.02 - 2018.05
- Edited and approved articles for employee portal
- Planned and wrote video script for Hire Immigrants commercial
- Used Adobe Photoshop, InDesign and Illustrator to design and create ads for employee portal
Client Service Representative
Crawford and Company
Waterloo
2014.11 - 2015.06
- Documented property and automotive insurance claims in high pressure situations
- Resolved calls for claims from individual and commercial policyholders, using understanding of multiple company insurance policies
- Specialized in corporate claim set up for large clients
- Secured resources for emergency insurance claims
Education
Diploma - Media Communications
Humber College
Toronto, ON 2016.09 - 2018.04
Diploma - Medical Aesthetics
Gina’s College Of Advanced Aesthetic
Waterloo 2015.09 - 2016.05
Skills
Graphic Design
Software
Adobe Creative Suite
Microsoft Suite
Contentful
Webflow
Notion
Airtable
Accomplishments
- HubSpot Training - Introduction to Marketing Course
- HubSpot Training - Social Media Marketing Course
- 2023 WCT Mentee - Mentoring Circles Program through Women in the Technology and Communications
- Writing for Web Training
- Accessible Document Training
Timeline
Marketing Manager
Accelerator Centre
2021.07 - Current
Freelance Content Writer
Self Employed
2021.01 - 2021.07
Content Marketer
eSolutions Group
2019.09 - 2020.09
Marketing Assistant (Contract)
ShipperBee
2019.04 - 2020.07
Communications Assistant (Internship)
The Region of Waterloo
2018.02 - 2018.05
Diploma - Media Communications
Humber College
2016.09 - 2018.04
Diploma - Medical Aesthetics
Gina’s College Of Advanced Aesthetic
2015.09 - 2016.05
Client Service Representative
Crawford and Company
2014.11 - 2015.06
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