Tessa Mack
Montréal,QC
Summary
Strategic and collaborative team member blending data-driven insights, creativity, and communication skills to deliver content strategies, streamline projects, and drive cross-functional success. Skilled in trend forecasting and analytics, with experience leading initiatives and supporting the growth of 150+ talents and their teams to achieve measurable results.
Overview
4
4
years of professional experience
Work History
Talent Content Strategist
DULCEDO Management
Montreal, Canada
01.2024 - Current
- Planned and executed 150+ strategy calls per quarter, consistently exceeding KPIs and strengthening talent engagement across multiple verticals.
- Developed cross-platform growth strategies (TikTok, Instagram, YouTube, Snapchat), driving measurable increases in specific metrics including reach, engagement, and monetization.
- Facilitated $50K–$75K+ in brand partnerships per quarter by aligning talent strategy with brand objectives, contributing to significant revenue growth and long-term brand relationships.
- Led creation and facilitation of educational workshops (Community Building 101 and Mindfulness for Creators), reaching 85+ live attendees and generating post-session toolkits.
- Built and launched internal tools and resources — including a Québec Talent Newsletter, French strategy forms, and post-workshop recaps — improving communication and strategy consistency.
- Collaborated cross-functionally with agents, designers, brand partners, and platform reps (Pinterest, Linktree, YouTube) to optimize campaigns and share insights.
- Produced monthly performance reports and quarterly case studies, translating analytics into clear growth roadmaps and informing strategy pivots.
- Mentored interns and junior team members, enhancing onboarding processes and strengthening team efficiency.
- Managed multi-step projects from concept to delivery (newsletters, case studies, workshop decks), meeting deadlines and ensuring stakeholder alignment
Public Relations Communications Intern
VROY
Montreal, Quebec
09.2023 - 12.2023
- Created and maintained media contact lists (300+ journalists and influencers) to optimize outreach and improve engagement, using Datablitz to identify key contacts.
- Crafted press releases and media pitches to communicate campaign initiatives, resulting in consistent coverage and improved brand visibility.
- Monitored media coverage and generated weekly press reports, leveraging Meltwater to provide actionable insights on audience reach and sentiment.
- Conducted market and industry research to identify partnership opportunities and support advocacy campaigns.
- Represented the organization at media events, building relationships and increasing exposure within the industry
Research Study Assistant
Montreal Antenatal Well-Being Study
Montreal, Canada
05.2022 - 12.2022
- Collected and analyzed participant data, contributing to the study’s research outcomes and ensuring data accuracy.
- Coordinated scheduling and communication with participants, streamlining workflows and improving study participation rates.
- Supported literature reviews and data cleaning, enhancing the quality and reliability of research outputs.
- Collaborated with a multidisciplinary team to share findings, prepare progress updates, and inform next steps in the project.
Marketing Director
McGill Women in Leadership
Montreal, Canada
09.2021 - 04.2022
- Managed MWIL social media channels and website, ensuring consistent branding and timely content updates.
- Developed engaging campaigns, including the “Women of the Week” series, and promoted upcoming events and partnership opportunities.
- Created digital and print promotional materials that drove student engagement and increased event attendance (estimated double-digit growth over previous semesters).
- Collaborated with student groups and campus partners to expand reach and improve community engagement
Education
Bachelor of Arts - Psychology, Minor in Management
McGill University
Montreal, Canada05-2023
Skills
- Content Strategy
- Cross-Platform Marketing
- Campaign Coordination
- Data Analytics
- Cross-Functional Collaboration
- Trend Forecasting
Accomplishments
- Awarded “Rising Star” at Dulcedo’s Golden Circle Awards 2024 for exceptional performance and contributions
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Timeline
Talent Content Strategist
DULCEDO Management
01.2024 - Current
Public Relations Communications Intern
VROY
09.2023 - 12.2023
Research Study Assistant
Montreal Antenatal Well-Being Study
05.2022 - 12.2022
Marketing Director
McGill Women in Leadership
09.2021 - 04.2022
Bachelor of Arts - Psychology, Minor in Management
McGill University