Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Tessa Mack

Montréal,QC

Summary

Strategic and collaborative team member blending data-driven insights, creativity, and communication skills to deliver content strategies, streamline projects, and drive cross-functional success. Skilled in trend forecasting and analytics, with experience leading initiatives and supporting the growth of 150+ talents and their teams to achieve measurable results.

Overview

4
4
years of professional experience

Work History

Talent Content Strategist

DULCEDO Management
Montreal, Canada
01.2024 - Current
  • Planned and executed 150+ strategy calls per quarter, consistently exceeding KPIs and strengthening talent engagement across multiple verticals.
  • Developed cross-platform growth strategies (TikTok, Instagram, YouTube, Snapchat), driving measurable increases in specific metrics including reach, engagement, and monetization.
  • Facilitated $50K–$75K+ in brand partnerships per quarter by aligning talent strategy with brand objectives, contributing to significant revenue growth and long-term brand relationships.
  • Led creation and facilitation of educational workshops (Community Building 101 and Mindfulness for Creators), reaching 85+ live attendees and generating post-session toolkits.
  • Built and launched internal tools and resources — including a Québec Talent Newsletter, French strategy forms, and post-workshop recaps — improving communication and strategy consistency.
  • Collaborated cross-functionally with agents, designers, brand partners, and platform reps (Pinterest, Linktree, YouTube) to optimize campaigns and share insights.
  • Produced monthly performance reports and quarterly case studies, translating analytics into clear growth roadmaps and informing strategy pivots.
  • Mentored interns and junior team members, enhancing onboarding processes and strengthening team efficiency.
  • Managed multi-step projects from concept to delivery (newsletters, case studies, workshop decks), meeting deadlines and ensuring stakeholder alignment

Public Relations Communications Intern

VROY
Montreal, Quebec
09.2023 - 12.2023
  • Created and maintained media contact lists (300+ journalists and influencers) to optimize outreach and improve engagement, using Datablitz to identify key contacts.
  • Crafted press releases and media pitches to communicate campaign initiatives, resulting in consistent coverage and improved brand visibility.
  • Monitored media coverage and generated weekly press reports, leveraging Meltwater to provide actionable insights on audience reach and sentiment.
  • Conducted market and industry research to identify partnership opportunities and support advocacy campaigns.
  • Represented the organization at media events, building relationships and increasing exposure within the industry

Research Study Assistant

Montreal Antenatal Well-Being Study
Montreal, Canada
05.2022 - 12.2022
  • Collected and analyzed participant data, contributing to the study’s research outcomes and ensuring data accuracy.
  • Coordinated scheduling and communication with participants, streamlining workflows and improving study participation rates.
  • Supported literature reviews and data cleaning, enhancing the quality and reliability of research outputs.
  • Collaborated with a multidisciplinary team to share findings, prepare progress updates, and inform next steps in the project.

Marketing Director

McGill Women in Leadership
Montreal, Canada
09.2021 - 04.2022
  • Managed MWIL social media channels and website, ensuring consistent branding and timely content updates.
  • Developed engaging campaigns, including the “Women of the Week” series, and promoted upcoming events and partnership opportunities.
  • Created digital and print promotional materials that drove student engagement and increased event attendance (estimated double-digit growth over previous semesters).
  • Collaborated with student groups and campus partners to expand reach and improve community engagement

Education

Bachelor of Arts - Psychology, Minor in Management

McGill University
Montreal, Canada
05-2023

Skills

  • Content Strategy
  • Cross-Platform Marketing
  • Campaign Coordination
  • Data Analytics
  • Cross-Functional Collaboration
  • Trend Forecasting

Accomplishments

  • Awarded “Rising Star” at Dulcedo’s Golden Circle Awards 2024 for exceptional performance and contributions

Languages

English
Native/ Bilingual
French
Native/ Bilingual

Timeline

Talent Content Strategist

DULCEDO Management
01.2024 - Current

Public Relations Communications Intern

VROY
09.2023 - 12.2023

Research Study Assistant

Montreal Antenatal Well-Being Study
05.2022 - 12.2022

Marketing Director

McGill Women in Leadership
09.2021 - 04.2022

Bachelor of Arts - Psychology, Minor in Management

McGill University

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Tessa Mack