Terry Buchholz
Playa Vista
Summary
Dynamic, results-driven hospitality executive with 25+ years of progressive leadership in luxury hotels and resorts, including multi-property oversight of six Marriott Autograph Collection Hotels, brand repositioning, new developments, and complex owner relations. Renowned for leading transitional operations, building high-performing teams, and delivering strategic, measurable impact. Proven success in both corporate roles and consulting assignments across major U.S. markets representing major REITs and independent brands. Extensive background in aligning operations with brand standards and financial performance, with hands-on expertise in sales & marketing, revenue generation, food & beverage, labor optimization, facilities, project management, and stakeholder engagement.
Overview
27
27
years of professional experience
Work History
General Manager
London West Hollywood
Los Angeles
07.2024 - Current
- Managed $64M operations with an ADR of $620.
- Maintained positive cash flow and achieved 40% flexibility in 2025 despite challenges from Palisade fires, riots, and political turmoil.
- Positioned 2026 to exceed budget expectations and surpass 2024 IBFE by 60%.
- Increased NPS scores from 55 to 70, demonstrating improved customer satisfaction.
- Increased EOS to 4.9 from 3.9.
Regional Vice President of Operations
Coury Hospitality
Dallas
04.2022 - 07.2024
- Managed a $150M portfolio of Marriott Autograph Collection hotels and 16 restaurants across key U.S. markets.
- Achieved 15% YOY GOP growth and improved EOS by 10%.
- Oversaw property performance; guided Area Managing Directors and GMs to enhance operational effectiveness.
- Contained food & beverage costs, improving margins by 15% over 12 months.
- Heavy emphasis on food & beverage concepts from speakeasies to Michelin star dining.
Managing Director / Asset Manager
Amrit Ocean Resort & Residences / Atithi LLC
Singer Island
09.2019 - 03.2022
- Led development and pre-opening of a $250M wellness resort with 155 rooms and 182 residences for family-owned development group.
- Negotiated hotel management agreement with Highgate and joint ventures with Deepak Chopra and Matthew Kenney, enhancing brand partnerships.
- Developed three wellness restaurants focused on plant-forward cuisine and plant-based concepts, aligning with market trends.
- Directed FF&E/OS&E procurement and wellness programming development.
- Established wellness membership program and directed four supporting business entities, driving community engagement.
General Manager
NOMO SoHo Hotel
New York
10.2018 - 09.2019
- Managed $55M operations, optimizing resources to maintain an ADR of $450.
- Increased F&B profitability by $500K through strategic concept development and pricing adjustments.
- Restructured leadership team and renegotiated union contracts, achieving annual savings of $250K.
- Improved guest satisfaction from 52 to 87.7 within five months.
General Manager
L’Auberge Del Mar Hotel & Spa (Destination Hotels)
Del Mar
06.2016 - 10.2018
- Led operations of 121 room resort with spa and F&B outlet.
- Repositioned dining and spa offerings, generating new revenue streams and enhancing guest experience.
- Oversaw $4.5M renovation, enhancing property value and strengthening owner relations.
- Managed $40M operations with an ADR of $700.
Area Director of Hotel Operations
Kimpton Hotels & Restaurants
Los Angeles & Santa Barbara
01.2014 - 06.2016
- Managed $120M operations of four hotels and seven restaurants, facilitating development of two additional properties.
- Delivered consistent improvements in GOP, guest satisfaction, and employee engagement.
- Contributed to service culture development and alignment with brand standards.
- Provided leadership through market transitions and openings.
General Manager
Estancia La Jolla Hotel & Spa (Destination Hotels)
La Jolla
12.2005 - 01.2014
- Increased GOP by 50% through operational optimization and strategic event business development.
- Directed operations for 210 room hotel with a world-class spa and 47K sq. ft. of meeting space.
- Promoted internally from Director of Operations and Director of Catering & Conference Services.
History of Progressive Growth
W Hotels
Seattle / San Diego
09.1999 - 11.2005
- In-Dining Supervisor
- Banquet Director
- EMM
- Director of Catering & Conference Services
- Task Force Manager
- Director of Food & Beverage
Education
University of Toledo
Toledo, OH01-1993
Skills
- Multi-Property Oversight & Leadership
- Transitional Management & Consulting
- Pre-Opening Strategy & Execution
- Revenue Management
- Sales & Marketing
- Budgeting
- Forecasting
- P&L Oversight
- Project Management
- Asset Management
- Capital Planning
- Union Labor Relations
- Food & Beverage Management
- Service Culture Transformation / Leadership Development
- Owner Relations
Timeline
General Manager
London West Hollywood
07.2024 - Current
Regional Vice President of Operations
Coury Hospitality
04.2022 - 07.2024
Managing Director / Asset Manager
Amrit Ocean Resort & Residences / Atithi LLC
09.2019 - 03.2022
General Manager
NOMO SoHo Hotel
10.2018 - 09.2019
General Manager
L’Auberge Del Mar Hotel & Spa (Destination Hotels)
06.2016 - 10.2018
Area Director of Hotel Operations
Kimpton Hotels & Restaurants
01.2014 - 06.2016
General Manager
Estancia La Jolla Hotel & Spa (Destination Hotels)
12.2005 - 01.2014
History of Progressive Growth
W Hotels
09.1999 - 11.2005
University of Toledo