Terry Sylvan
ON
Summary
Innovative and results-driven Senior Marketing Professional with over 15 years of experience in global advertising, specializing in multi-channel campaign management and enablement. Proven track record of driving engagement, supporting sales initiatives, and leading cross-functional teams. Adept at leveraging digital marketing tools and strategies to achieve significant growth and market penetration. Excellent communicator with strong leadership skills, ready to contribute to bottom line success.
Overview
26
26
years of professional experience
Work History
Director Customer Brand Strategy
Strategy+Design Marketing Inc.
Vancouver, Toronto, British Columbia, Ontario
01.2007 - Current
- Spearheaded multi-channel marketing initiatives, boosting brand positioning and driving sales-driven marketing efforts
- Successfully managed cross-departmental teams to deliver cost-effective communication assets
- Developed and implemented a student-focused brand strategy for Bookbyte.com, growing online sales from $8M to $185M
- Led the redevelopment of marketing strategies for MaxHire.net, increasing MoM revenue by 75% and YoY revenue from $1M to $10M
- Achievements: Increased Bookbyte.com’s traffic by 60%, email campaign revenue by 220%, and overall revenue growth by 700%.
Director Customer Marketing Strategy - Digital
McLaren McCann Advertising
Toronto, Ontario
02.2005 - 09.2006
- Led digital initiatives for major clients like GM, Nestle, and Rogers Canada
- Supported account management in strategy planning and new business pitches.
Senior Account Director - Online Strategy
Tribal DDB
Vancouver, British Columbia
01.2002 - 11.2004
- Planned and launched effective communication campaigns, including BC Hydro's PowerSmart initiative, achieving 60% growth in conservation signups
- Managed client relationships and developed results-driven digital strategies.
Director Online Marketing
BBDO Vancouver
Vancouver, British Columbia
01.1998 - 12.2002
- Directed a team of 15-20 staff, improving web development and online advertising performance
- Supervised the hiring, training, and daily activities of marketing and technology staff.
Education
Online Marketing and Digital Strategy -
The University Of British Columbia
Commerce - Management -
University of Toronto - St. George Campus
Computer Studies -
Seneca College Of Applied Arts And Technology
Skills
- Google Analytics/Ads
- Strategic Planning
- Mentoring and Coaching
- Team Development
- Collaboration
- Presentations and Pitches
- Quantitative and Qualitative Research
- Data Analytics/ Data Studio
- Brand Development/ Product Management
- Strong Written/Verbal Communication
- Project Management
- Creative Team Direction
- Technology Leadership
- E-commerce strategy
- CRM/Salesforce
Accomplishments
- Consistently led marketing strategies resulting in significant growth and recognition.
- Key player in winning the 2010 Olympics for Vancouver.
- Developed campaigns that boosted market penetration and brand awareness for global clients.
Hobbies and Interests
- Volunteer Youth Sports Coach
- Golf
References
References available upon request.
Timeline
Director Customer Brand Strategy
Strategy+Design Marketing Inc.
01.2007 - Current
Director Customer Marketing Strategy - Digital
McLaren McCann Advertising
02.2005 - 09.2006
Senior Account Director - Online Strategy
Tribal DDB
01.2002 - 11.2004
Director Online Marketing
BBDO Vancouver
01.1998 - 12.2002
Online Marketing and Digital Strategy -
The University Of British Columbia
Commerce - Management -
University of Toronto - St. George Campus
Computer Studies -
Seneca College Of Applied Arts And Technology
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