Terry Sowah
North York,Canada
Summary
AN ENTHUSIASTIC YOUNG MAN, WHO IS WELL VERSED IN HOSPITALITY, MIXOLOGY AND THE ART OF AUTHENTIC BARTENDING, AND IS WILLING TO SHARE KNOWLEDGE AND EXPERIENCES WITH THE REST OF THE BARTENDING COMMUNITY OF MY COUNTRY, AFRICA AND BEYOND. THE PASSION FOR MY PROFFESSION GIVES ME AN UNDYING URGE TO RESEARCH AND LEARN NEW TECHNIQUES AND METHODS FOR SELF IMPROVEMENT AND MY CRAFT.
Overview
9
9
years of professional experience
1
1
Certification
Work History
TRADE AMBASSADOR
BACARDI-MARTINI
03.2021 - 10.2024
- Liaised with partner venues to manage events and deliver on key metrics.
- Organizing and managing training programs to educate barstaff to the most
influential on-trade via brand presentations, tastings, and mixology demonstrations. - Conducting presentations on brand history/production/mixology across all our brands to audiences across the market.
- Monitoring and reporting: Brand activations, Advocacy sessions, Competition in the market
- Building strong, mutually beneficial relationships with distributor and Outlets in
the on-trade and Off-trade - Accountable of Best execution of Brand Plans with distributors and local trade in On and Off trade
- Managed social media accounts by composing content, engaging with followers, monitoring activities and researching trends.
- Supporting sales team in operational marketing activities in line with plans
- Devised public relations strategies to engage with and influence general public in support of accomplishing business objectives and boosting revenues.
- Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning.
- Planning and co-ordinate training & education programs for the distributor network
Brand Manager
DRINKS AVENUE LTD
Accra
11.2023 - 04.2024
- Developed and implemented successful marketing strategies for a new brand.
- Conducted market research to identify target customer segments, preferences, and trends.
- Created content for social media campaigns, website copy, press releases and other marketing materials.
- Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Developed partnerships with influencers in relevant industries to promote the brand's message through their channels.
- Evaluated existing processes related to branding efforts to ensure they are efficient and effective.
Assistant Bar Manager
FRONTBACK LIMITED
04.2017 - 02.2021
- Restocked the bar and liquor on regular schedule and after special events to prepare for forecasted needs.
- Pursued training opportunities to advance mixology knowledge and refine understanding of spirits, wine and other beverages, better serving bar customers with current expertise.
- Devised innovative strategies for increasing the bar's revenue by introducing new concepts and signature drinks, developing promotions and creating customer engagement events.
- Mitigated health risks and reduced safety hazards by preparing drink items consistently, creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
- Maintained current knowledge of all bar and menu options to prepare specialty or routine drink orders and provide appropriate food recommendations for guests.
- Monitored cash intake to eliminate discrepancies.
- Maximized employee morale and corrected performance issues in accordance with established standards.
- Kept detailed inventories of bar supplies and stocked work areas to maintain workflow efficiently.
- Reorganized bar stations to streamline overall efficiency and service flow.
- Trained bar staff to enhance customer service and increase profits through promotional suggestions.
- Planned and updated menus to capitalize on changing trends in customer preferences.
Banquet Bartender
Kempinski Gold Coast City Accra
12.2015 - 12.2016
- Stocked bar with beer, wine, liquor and related supplies.
- Prepared mixed drinks by applying advanced mixology knowledge.
- Supported servers by preparing specialty drinks for patrons in all areas of establishment.
- Offered preferred tables and other special accommodations to VIP customers.
Education
HIGHER NATIONAL DIPLOMA (H.N.D) - PROCUREMENT AND SUPPLY CHAIN MANAGEMENT
ACCRA TECHNICAL UNIVERSITY
LANGUAGES
ALLIANCE FANCAIS
Languages
English
First Language
French
Beginner
A1
Accomplishments
- Managed employees in a bar bringing in amazing monthly revenue.
- Two time nomination for tales of the cocktails spirited awards
- Consistently maintained high customer satisfaction ratings.
- Recognized as one of the best employees of the outstanding performance and team contributions.
Affiliations
* GLOBAL AWARD WINNER OF REMY MARTIN BARTENDER TALENT ACADEMY 2019
*NATIONAL WINNER OF ANGOSTURA COCKTAIL CHALLENGE 2019
Websites
Certification
*DIPLOMA MY e/REMY TRAINING PORTAL
*ANGOSTURA THEATRE OF MIXING
Timeline
Brand Manager
DRINKS AVENUE LTD
11.2023 - 04.2024
TRADE AMBASSADOR
BACARDI-MARTINI
03.2021 - 10.2024
Assistant Bar Manager
FRONTBACK LIMITED
04.2017 - 02.2021
Banquet Bartender
Kempinski Gold Coast City Accra
12.2015 - 12.2016
HIGHER NATIONAL DIPLOMA (H.N.D) - PROCUREMENT AND SUPPLY CHAIN MANAGEMENT
ACCRA TECHNICAL UNIVERSITY
LANGUAGES
ALLIANCE FANCAIS
Similar Profiles
Eric TincaEric Tinca
Prestige Account manager - Late Night Specialist at Bacardi Martini LTDPrestige Account manager - Late Night Specialist at Bacardi Martini LTD
Jessica RouxJessica Roux
UK Marketing Manager: St~Germain & Bacardi Whisky at Bacardi Martini ltdUK Marketing Manager: St~Germain & Bacardi Whisky at Bacardi Martini ltd
Adam STACEYAdam STACEY
Business Development Executive at Bacardi-Martini AustraliaBusiness Development Executive at Bacardi-Martini Australia
Vaishnavi SankarVaishnavi Sankar
Application Support Analyst at GAdventuresApplication Support Analyst at GAdventures
Dwayne WelcomeDwayne Welcome
Shipping and Receiving at Protemp Glass IncShipping and Receiving at Protemp Glass Inc