Terrance Lee
Summary
Results-driven Account Executive with 4+ years of experience in sales, recognized for a 25% increase in lead generation and breaking sales records. Proficient in managing the entire sales cycle, from initial outreach to closing deals and onboarding clients. Strong relationship-building skills with entrepreneurs and executives, focusing on uncovering needs to drive success. Achieves and exceeds quotas through strategic discovery calls and tactical closing techniques.
Overview
6
6
years of professional experience
Work History
Account Executive
Strategic Coach
11.2021 - Current
- Guide elite entrepreneurs and their teams through executive coaching solutions that scale business and mindset
- Achieved and consistently exceeded monthly and quarterly sales targets; tied all-time sales record
- Negotiated with high net worth entrepreneurs during discovery calls to uncover unspoken pain points and custom-fit solutions
- Created full-cycle sales process for on-boarding new members: call/e-mail cadence (cold calling 60 leads daily), discovery call, qualification, objection-handling, negotiation, closing
- Launched, developed and executed outbound pipeline strategies, contributing to a 25% increase in lead conversion rate
- Trained and mentored sales team members starting after 2024 to adopt consultative and insight-led selling approaches
- Managed CRM (High Velocity Salesforce)
Account Manager
Rutenberg Sales
02.2021 - 11.2021
- Represented over 30 manufacturers offering advanced lighting and controls systems
- Worked directly with engineers, architects, and municipalities to specify and implement lighting solutions
- Designed engaging in-person and virtual presentations to educate and influence design stakeholders
Account Manager
Omnify Lighting
11.2019 - 11.2020
- Specialized in B2B sales to architects, contractors and property managers
- Cold called 80-100 leads daily, generating new leads and driving growth
- Adapted quickly to pandemic disruption, successfully transitioning to PPE sales
Education
Bachelor of Arts, BA - Political Science and Government
Toronto Metropolitan University
04.2016
Skills
- Full-cycle Sales
- Client management
- Strategic Prospecting
- Cold Outreach
- Pipeline building
- CRM Funnel Management
- Discovery Calls
- Consultative Selling
- Public Speaking
- Presentation
- Sales Training
- Team Collaboration
- Salesforce
- MS Office
- Google Suite
Hobbies and Interests
- Big Brother - Big Brothers Big Sisters of Toronto
- Kickboxing
- Weightlifting
Affiliations
- Big Brother - Big Brothers Big Sisters of Toronto
- Amateur level Kickboxing
- Weightlifting
Accomplishments
- 3 years of hitting 125% over quota
- Broke "Rookie of The Year" award (most sales in first year)
Languages
Cantonese
Native/ Bilingual
English
Native/ Bilingual
References
References available upon request.
Timeline
Account Executive
Strategic Coach
11.2021 - Current
Account Manager
Rutenberg Sales
02.2021 - 11.2021
Account Manager
Omnify Lighting
11.2019 - 11.2020
Bachelor of Arts, BA - Political Science and Government
Toronto Metropolitan University
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