TERRA LYNNE NACKE

As a strategic Sales Leader, I was awarded Manager of the Year for driving exceptional revenue and pipeline performance, delivering a significant 144% Year-over-Year (YoY) growth. This success is deeply rooted in talent development, as my leadership directly resulted in the promotion of 4 direct reports to higher-level sales roles. This managerial achievement was complemented by sustained individual success, as I secured X 2 Million Dollar Club awards during my transition into the management role. My core focus is on leveraging data trends and spearheading cross-functional collaboration with Marketing, Sales, and Product to maximize strategic goal attainment. Through focused coaching and operational efficiency, the team further achieved 115% YoY growth in lead generation targets, consistently ensuring robust pipeline acceleration and business expansion.

My tenure as Senior Account Development Executive was marked by relentless performance, setting new benchmarks for individual and team success. I established myself as an elite performer, driving record results that led to my recognition as the Account Development Executive MVP, a Million Dollar Club recipient, and a P.R.I.D.E. Award winner. I successfully cultivated a high-performance, data-driven sales culture, which generated 275% closed-won revenue from the BDR-sourced pipeline. This strategic focus translated directly to my performance, where I consistently achieved 264% pipeline attainment.

A key demonstration of my leadership capabilities came when I stepped into Managerial leadership during a critical team vacancy. In this dual role, I successfully improved overall team performance while simultaneously maintaining a full quota and high individual closing volume. This proven ability to excel in both individual execution and temporary managerial oversight demonstrates my readiness for continuous leadership responsibility and my unwavering commitment to maximizing team output.

My primary mandate was to serve as a catalyst for efficiency, leading high-impact strategic initiatives that elevated the capability of the entire sales organization. My core achievement involved evaluating and fully redesigning the sales methodology utilized by the entire Sales Organization, ensuring greater process standardization and critical pipeline efficiency. This foundational work extended to talent development, where I coached 85 cross-functional sales executives on best practices, resulting in a noticeable improvement in deal negotiation and communication tactics. Furthermore, I was instrumental in scaling foundational sales processes, including building and scaling the BDR enablement process, and designing comprehensive training that directly supported the commercial launch and expansion goals of e-commerce merchants.

Spearheading performance development, I delivered quantitative improvements in talent performance and cross-functional material adoption through strategic program redesign. My most significant achievement was the redesign of the new hire onboarding process, a crucial initiative that empowered 57% of new BDRs to achieve quota in their first quarter (a key Time-to-Productivity metric). Furthermore, I organized high-impact skill development workshops, which successfully increased employee retention by 32% and boosted overall team performance. My commitment to cross-functional support and material effectiveness earned me the Global Support Partner of the Year award. This recognition was mirrored in my enablement results: I developed a comprehensive library of sales enablement assets, which successfully drove a 42% increase in material adoption by BDRs and measurably boosted cross-selling opportunities within six months. This work demonstrates my proven ability to create, launch, and measure programs that directly improve sales force readiness and business outcomes.

As the senior leader on the Account Development team, my focus spanned sustained revenue generation, process optimization, and developing junior talent. I achieved sustained, elite performance, resulting in my recognition as the Account Development Executive MVP and earning both the Million Dollar Club and P.R.I.D.E. Award distinctions. This recognition was based on consistently exceeding pipeline and revenue goals by over 150%. Beyond my individual quota, I took a leadership role in process optimization, spearheaded collaboration between pre-sales and post-sales teams to ensure seamless customer experience, and integrated solution delivery. Furthermore, I proactively mentored junior team members on best practices in account development, successfully fostering a culture of continuous improvement and contributing to ambitious standards across the team.

My focus in this role was translating strategic vision into measurable commercial gains. I significantly impacted global commercial success by spearheading global product launches, which boosted sales revenue by $67\%$ through effective international messaging and positioning. I drove a measurable increase in brand awareness by creating compelling content across key digital channels, including social media, email campaigns, and the corporate website. On the operational side, I successfully managed and optimized vendor relationships for outsourced creative services, ensuring all project delivery remained strictly within budgetary controls.

My career as a high-performing executive was established by consistently delivering major results and exceeding targets. I was awarded MVP and inducted into the Million Dollar Club for closing a $4.3M strategic deal and consistently meeting monthly revenue targets. Beyond closing, I focused on strategic growth by conducting strategic market research to identify competitor trends and high-potential areas for market expansion. Furthermore, I managed the needs of 120+ customer accounts, leveraging strong prioritization to ensure high service quality and account stability.