Terra L. Bellisario
Winnipeg,MB
Summary
Dynamic sales leader with a proven track record at Naylor Communications, driving team performance through strategic planning and data analytics. Expert in sales training and organizational development, I have consistently achieved exceptional revenue growth while fostering cross-functional collaboration and enhancing customer relationships.
Overview
18
18
years of professional experience
Work History
Sales Training & Talent Strategy Consultant
Global Com Ltd
Belize City, Belize
10.2024 - Current
- Designed and facilitated tailored sales training for agents, managers, and leadership.
- Authored detailed training manuals to enhance recruitment workflows.
- Revamped talent acquisition strategy to improve candidate experience.
- Advised senior management on best practices in business strategy development.
- Collaborated with stakeholders across all levels of the organization on various projects.
Sales Manager
Naylor Communications
Winnipeg, Manitoba
10.2018 - 10.2024
- Led U.S.-based sales team of 16 after two promotions, driving exceptional performance outcomes.
- Developed impactful sales enablement programs utilizing data analytics for ongoing performance enhancement.
- Delivered coaching sessions, both individual and group, focused on lead generation and sales optimization.
- Collaborated with marketing and operations teams to execute key initiatives and ensure alignment.
- Leveraged Salesforce and MS Azure to identify coaching opportunities and improve team KPIs.
Sales Director, Automotive Division
OTC Group
Toronto, ON
01.2016 - 09.2018
- Drove regional monthly revenue growth from $15K to $240K through strategic partnerships.
- Established reputation as premier national performer
- Developed and delivered multi-channel marketing and sales training for client teams.
- Provided post-training coaching and performance support to enhance ROI.
- Directed all aspects of the sales cycle from initial contact through successful closure of deals.
- Managed financial forecasting for future sales activity based on historical performance metrics.
Financial Services Manager | General Manager | Sales Manager
Nott Autocorp
Winnipeg, Manitoba
01.2015 - 01.2016
- Achieved significant revenue per vehicle through effective leadership of financial services and sales operations.
- Recruited and managed cross-functional teams in sales, finance, and customer service sectors.
- Developed strategic plans while ensuring compliance and mitigating legal risks.
- Delivered motivational training sessions to enhance team performance and engagement.
- Analyzed operational costs against projected budgets to identify areas of cost savings or efficiency improvements.
- Prepared monthly, quarterly and annual financial reports for management review.
Account Executive
TD Auto Finance (TD Bank)
Toronto, ON
01.2010 - 01.2015
- Achieved ranking as top performer in Western Canada for three consecutive years.
- Initiated and secured victories in nine national 'Bright Idea' innovation contests.
- Increased territory sales by over $750K annually through data-driven analytics, relationship building and dealer collaboration.
Finance Manager
Winnipeg Sport & Leisure
01.2009 - 01.2010
- Established new business office, achieving revenue growth to $1.2M annually.
- Implemented a system of internal controls that improved compliance with GAAP regulations.
- Created monthly performance metrics that tracked key performance indicators.
Area Manager, Sales & Finance
AmeriCredit Financial Services
Toronto, ON
01.2007 - 01.2009
- Expanded market presence, boosting regional revenue from $1M to $1.8M within one year.
- Cultivated strategic relationships with dealers and financial institutions to enhance market share.
Education
Organizational Leadership - Leadership Principles & Management EssenOals
Harvard Business School
Online01.2023
Talent-Focused Management - Certificate
The Center For Sales Strategy
North Carolina01.2021
Certified Life Coach - NLP Practitioner
Erickson College
Vancouver, BC01.2014
Bachelor of Business Administration And Management - B.B.A
Yorkville University
Vancouver, BC01.2007
Finance & Insurance - Certificate Course
FCIC
Winnipeg, MB01.2003
Skills
- Sales leadership and coaching
- Organizational development
- KPI analysis
- Strategic planning
- B2B and B2C enablement
- Conflict resolution
- CRM and LMS management
- Cross-functional collaboration
- Sales training
- Data analytics
- Customer relationship management
Community Service
- Speaker, Nonprofit Events, 2013-2015, Delivered talks on leadership, personal development, and overcoming adversity.
- Board Member, Mood Disorders Association of Manitoba, 2013-2015
- Gala Organizer & Lead Fundraiser, MDAM, 2014-2015, Led record-breaking fundraising events, raising over $100K annually.
References
References available upon request.
Timeline
Sales Training & Talent Strategy Consultant
Global Com Ltd
10.2024 - Current
Sales Manager
Naylor Communications
10.2018 - 10.2024
Sales Director, Automotive Division
OTC Group
01.2016 - 09.2018
Financial Services Manager | General Manager | Sales Manager
Nott Autocorp
01.2015 - 01.2016
Account Executive
TD Auto Finance (TD Bank)
01.2010 - 01.2015
Finance Manager
Winnipeg Sport & Leisure
01.2009 - 01.2010
Area Manager, Sales & Finance
AmeriCredit Financial Services
01.2007 - 01.2009
Organizational Leadership - Leadership Principles & Management EssenOals
Harvard Business School
Talent-Focused Management - Certificate
The Center For Sales Strategy
Certified Life Coach - NLP Practitioner
Erickson College
Bachelor of Business Administration And Management - B.B.A
Yorkville University
Finance & Insurance - Certificate Course
FCIC
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