Motivated and outgoing professional with strong communication skills and experience in teaching, marketing, and customer service. Currently studying Digital Marketing at George Brown College. Skilled in project management, content creation, and social media management. Fluent in English and Mandarin. Hardworking and passionate job seeker with strong organizational skills eager to secure marketing position. Ready to help team achieve company goals.
Google Ads Search Certification
Mimic Digital Marketing Analytics Certification - Strategically prioritizing digital marketing
• Utilizing digital tools and tactics to improve
campaign performance
• Interpreting vanity metrics (impressions and
clicks) and where they fit when evaluating the
value of a campaign
• Calculating and using KPIs, including ROI, and
knowing when to prioritize these metrics
• Performing A/B testing to identify the best
approach for retargeting
• Using web analytics to optimize campaign
performance
• Effectively allocating budget to maximize
profits