Summary
Overview
Work History
Education
Skills
Websites
Technical skills
Timeline
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TENI MELKONYAN

Toronto,ON

Summary

I am a multi-disciplinary designer based in Toronto, ON with over two years of experience. I specialize in user interface design with a strong focus on user experience, graphic design, illustrations & interactions. Throughout my career, I had the opportunity to work at several prominent companies and brands in Canada. I enjoy working with people who want to solve problems through beautiful design and experiences.

Overview

3
3
years of professional experience

Work History

Freelance UI & UX Designer

07.2022 - Current
  • Created wireframes based on the requirements and collaborated with designers from different teams to achieve a highly usable experience for a new healthcare survey app
  • Used a design system to create the UI and prototyping the whole experience
  • Successfully conducted user research/testing sessions across a team of 25 people which resulted in delivering an effective solution that increased NPS by 30%
  • Conducted usability tests with more than 30 users to better understand user needs, behaviors and usability patterns on responsive devices
  • Work closely with users, product managers, stakeholders and across 3 developer squads to solve business issues with web platforms and iOS apps.

Graphic Designer

Pound & Grain
  • Created storyboards, sketches, wireframes, prototypes, A/B tests, and mock-ups for clients including Arc'teryx, BCLC's GameSense, TELUS, Oppy, and Freybe
  • Managed creative design initiatives for various high-profile clients, including Lotto 6/49, Casino BC, Arc'teryx, Corn Nuts, More Rewards, Spam, and Nevro
  • Increased engagement between More Rewards, Nevro, and Lotto 6/47 customers on social media by 45% through the social media posts I designed (on Instagram, Facebook, Twitter, TikTok)
  • Collaborated with marketing, product, and design teams to successfully launch social media campaigns, achieving increased follower growth and brand recognition.

User Experience Designer

DAC
03.2023 - 06.2023
  • Developed UI/UX strategies for The Fresh Market, Shake Shack, Jack In The Box, and Friendly's Restaurants, resulting in a 25% increase in mobile-friendly website traffic
  • Created visually engaging graphics and UI elements for brands like Friendly's Restaurants, Elizabeth Arden, Bath & Body Works, Samsung, and SUEZ
  • Led successful CRO and A/B tests for General Electric, State Farm, and Allstate's websites and mobile apps
  • Utilized user testing to iterate on wireframes and prototypes, redesigning the configuration flow for a 38% improvement in feature findability
  • Collaborated closely with stakeholders and software developers to design wireframes and prototypes, ensuring efficient project timelines and optimizing both new and existing components.

Jr. Visual Designer

Cineplex Store
10.2021 - 01.2023
  • Designed visuals for reputable film companies such as Disney, 20th Century Studios, Marvel, and DC, and produced new content for the Cineplex Store website
  • Developed a cohesive visual design language and UI system for digital products and brands at Cineplex Store, in compliance with WCAG
  • Crafted wireframes and prototypes for mobile applications, websites, and TV applications using tools such as Figma, Sketch, Adobe XD, Marvel, and InVision, followed by weekly user testing sessions
  • Increased website traffic by 10% by transitioning the website to a mobile-friendly design and infusing it with a contemporary aesthetic through iterative sketching, wireframing, and prototyping
  • Led comprehensive UI/UX strategy and Interaction Design; targeted a 17% increase in user interactions by the end of 2020.

Graphic Design Intern

Nordello
11.2020 - 07.2021
  • Produced a wide range of visuals including graphic design, branding, brochures, packaging, motion graphics, video, UI/UX prototypes, and social media content and management
  • Helped the company establish their sub-brands' visual identity and contributed to company growth and engagement
  • Designed various menus for the restaurant, including a children's menu and one for special events
  • These innovative designs resulted in a 5% surge in customer engagement and attracted notable attention from patrons
  • Produced a variety of communication materials, encompassing digital banner ads, email templates, tabletop banners, and compelling social media posts.

Education

Certification - Design Thinking

IBM
09.2023

Certification - UX Design

General Assembly Canada
Toronto, ON
06.2023

UX Design - UX Design

Google
01.2022

Graphic Design -

George Brown College
Toronto, ON
04.2020

Skills

A/B Testing

Analytic Thinking

Brand Identity Guidelines

Branding

Collaboration

Communication Skills

Critical Thinking

Design Research

Digital Illustration

Empathy

Icon Design

Information Architecture

Packaging Design

Print Design

Problem-Solving Skills

Prototyping

Responsive Design

Storyboarding

Team Worker

Time Management

Typography

User Interview

User Persona

Visual Design

Wireframing

Technical skills

Figma
HTML, CSS, Java
InVision
JIRA
Marvel
Sketch

Timeline

User Experience Designer

DAC
03.2023 - 06.2023

Freelance UI & UX Designer

07.2022 - Current

Jr. Visual Designer

Cineplex Store
10.2021 - 01.2023

Graphic Design Intern

Nordello
11.2020 - 07.2021

Graphic Designer

Pound & Grain

Certification - Design Thinking

IBM

Certification - UX Design

General Assembly Canada

UX Design - UX Design

Google

Graphic Design -

George Brown College

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