Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Temitope Adekoya

Winnipeg,Manitoba

Summary

Marketing professional versed in branding, engagement and market penetration strategies honed across 13 year industry career. Maintains consistent and clear messaging, capitalizes on cross-promotion opportunities and creates crisp and fresh content.

Overview

15
15
years of professional experience

Work History

Solution Delivery Consultant

Salesforce
07.2022 - 07.2023
  • Delivered pre-sales technical support for Windows server and desktop virtualization.
  • Analyzed Windows server business to identify spending trends, whitespace and growth opportunities, compliance issues and assisted account teams in target account development.
  • Monitored and tested application performance to identify potential bottlenecks, develop solutions and collaborate with developers on solution implementation.
  • Participated in system development life cycle from requirements analysis through system implementation.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Strengthened communication skills through regular interactions with others.
  • Organized and detail-oriented with a strong work ethic.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Paid attention to detail while completing assignments.
  • Developed and maintained courteous and effective working relationships.
  • Managed time efficiently in order to complete all tasks within deadlines.

Solutions Consultant

Traction
01.2022 - 06.2022
  • Tracked project progress and updates and monitored deliverables, milestones and issues for accurate reporting.
  • Identified, targeted and delivered opportunities to make valuable contributions to strategic business objectives.
  • Solicited client feedback on consultant performance and reviewed, implemented and executed changes to enhance project delivery.
  • Applied knowledge of project management life cycle to keep project work moving smoothly.
  • Configured and maintained processes and systems for effective project delivery.
  • Collaborated with stakeholders to define project objectives and criteria.
  • Conducted interviews with key business users to collect information on business processes and user requirements.
  • Collaborated with stakeholders to identify business needs and data sources.
  • Created data models to support decision-making processes.
  • Generated ad-hoc reports to evaluate specific business requirements.

Marketing Communications Manager

Zenith Bank
01.2018 - 07.2021
  • Revamped online and print materials in collaboration with graphic designers, photographers and printers.
  • Coached executives on key talking points and communication strategies for different audiences.
  • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Managed consistent design theme, look and content of organization's online presence.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Developed innovative marketing and PR strategies.
  • Designed and created campaign e-mail invitations, articles and marketing videos.
  • Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing [Type] process.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
  • Wrote press materials and delivered presentations to media representatives.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Produced and distributed internal and external communications.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Conducted market analysis and monitored competitive activity.
  • Supported cash flow management by developing projections for annual donations, sales and grants.
  • Oversaw in-house solicitation mailings and other fundraising initiatives by developing and routing materials, generating mailing lists, executing mail merges and managing collation and sends.
  • Participated in status meetings to offer insights into quarterly and annual strategic planning.
  • Collaborated with senior leadership to identify funding objectives and devise workable development plans.

Marketing Manager

Zenith Bank
04.2012 - 12.2017
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Optimized email campaigns to increase open and click-through rates.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Improved website visibility through development and implementation of SEO strategies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Wrote and distributed press releases to increase brand visibility.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Created and managed social media campaigns to increase brand engagement.

Marketing Coordinator

Zenith Bank
02.2008 - 03.2012
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Tracked and reported on marketing campaign responses.
  • Organized logistics for marketing and proposal strategy meetings.
  • Developed and tracked performance indicators to measure results of marketing campaigns.
  • Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.

Education

Certificate - Online Management of Digital Transformation

Simon Fraser University(Beedie School of Business)
Burnaby, BC
06.2022

Certificate - Project Management-Information Technology

Project Management Institute
08.2021

Diploma -

Chartered Institute Of Public Relations, UK
05.2015

Bachelor of Science - Economics

Olabisi Onabanjo University
02.2006

Skills

  • Public Relations Campaigns
  • Media Relations
  • Story Pitching
  • Teambuilding
  • Self-Motivated
  • Analytical and Critical Thinking
  • Written Communication
  • MS Office
  • Fundraising Campaigns
  • Business Networking

Languages

English
Native or Bilingual

Timeline

Solution Delivery Consultant

Salesforce
07.2022 - 07.2023

Solutions Consultant

Traction
01.2022 - 06.2022

Marketing Communications Manager

Zenith Bank
01.2018 - 07.2021

Marketing Manager

Zenith Bank
04.2012 - 12.2017

Marketing Coordinator

Zenith Bank
02.2008 - 03.2012

Certificate - Online Management of Digital Transformation

Simon Fraser University(Beedie School of Business)

Certificate - Project Management-Information Technology

Project Management Institute

Diploma -

Chartered Institute Of Public Relations, UK

Bachelor of Science - Economics

Olabisi Onabanjo University

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Temitope Adekoya