During my time at Eligeo I had the opportunity to wear many hats at the same time as an Account Manager (from January to late March), Associate Product Manager (from mid March to November), as an Implementation Manager (from mid March to November) and Senior Customer Support Specialist (from June to November).
As an Associate Product Manager, I had the following responsibilities:
- I also wrote Help Articles, training, and onboarding programs, created processes for the Client Success Team, and provided Customer Support regarding the company’s apps
- Analyzed market trends, competitor habits and sales performance to make informed product recommendations.
- Coordinated product launch activities and promotions with marketing teams.
- Developed in-depth understanding of consumer demographics, needs and trends.
- Defined product enhancements and reported product roadmaps and progress to senior management.
- Identified new sales opportunities, service improvements and cost reductions.
- Communicated product specifications and adjustments to engineering teams.
- Maintained plan integration and monitored achievement of product objectives.
- Developed product stories and points of sale to improve product value and increase profits.
- Planned advertising campaigns for online, print and other mediums.
- Developed marketing strategies based on corporate objectives and market trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Coordinated marketing events for showcasing product and service offerings.
- Delivered marketing strategy updates to upper-level management.
- Conducted research to determine ideal markets for products and services.
- Recommended policy changes to improve marketing tactics and strategies.
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Defined and analyzed product metrics to facilitate growth of product.
- Worked with engineers to improve user experience and confirm builds meet user specifications.
- Worked with sales teams to land customer wins in complex deals.
- Engaged customers through interviews to define product vision, features and releases.
- Created prototypes and visual mockups by liaising and collaborating with designers.
- Helped coordinate testing to verify quality and usability of new product features.
- Leveraged technical knowledge to navigate functional requirements.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Supported new business development by designing appealing product sales promotions.
- Managed product demonstrations, testimonials and benchmarks for performance evaluation.
- Formalized policies and set goals to keep projects on-task and maximize team performance.
- Used CRM database to track referral and appointment data.
- Applied extensive expertise in System Development Lifecycle (SDLC) methodologies and Agile project management techniques to manage multiple project teams.
- Delivered technical projects to achieve client business requirements.
- Executed proof of concept implementations to validate product feasibility.
As an Account Manager, I had the following responsibilities:
- Oversaw multiple accounts (over 120 accounts, ranging between CAD$5k to CAD$60k ARR) and worked diligently to meet and exceed performance goals.
- Acted as main point of contact in matters relating to client concerns and needs.
- Renewed existing accounts by cementing trusting relationships with customers.
- Negotiated contracts and closed agreements to maximize profits.
- Collaborated with sales team to collectively drive growth and market share.
- Increased profitability and revenue by generating CAD$45000 in sales, on the first quarter.
As an Implementation Manager I had the following responsibilities:
- Applied extensive expertise in System Development Lifecycle (SDLC) methodologies and Agile project management techniques to manage multiple project teams.
- Delivered technical projects to achieve client business requirements.
- Executed proof of concept implementations to validate product feasibility.
- Prepared detailed project plans, incorporating activity definitions, task sequencing layouts, resource requirements and timeframe estimates.
- Managed full project lifecycles beginning at inception and ending with customer-facing deployments.
- Outlined work plans, assessed resources and determined timelines for projects.
- Liaised with key stakeholders to obtain details on project scope, component requirements and duration restrictions.
As a Senior Customer Support Specialist I had the following responsibilities:
- Managed disaster recovery efforts by mitigating losses and liabilities and prioritizing timely operational resumption.
- Drove customer escalations to resolution by engaging directly with clients.
- Demonstrated and explained product features and benefits to overcome customer objectives.
- Collaborated with cross-functional teams to establish customer success programs.
- Trained and mentored new team members to promote productivity, accuracy and friendly customer service.
- Prepared documentation, reports and logs to identify and manage sales metrics and support process driven activities.
- Designed processes to drive results and identify improvements.
- Coordinated training programs, enabling staff to support company objectives.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Reviewed completed work to verify consistency, quality and conformance.
- Delegated work to staff, setting priorities and goals.